Guerrilla Job Search: Baptized in the Fire of a Job Market Gone Nuts
David Perry
Welcome to a special Career Transition channel podcast on TotalPicture Radio with Peter Clayton reporting. I want to start off with Talent Agents: The A list actors we saw at the Academy Awards all have one thing in common: Highly skilled agents to help manage their careers and negotiate their compensation packages. How about Us? The A List in business? Two leaders in the executive recruiting and talent management field -- David Perry and Kevin Donlin have started a new program, The Guerrilla Job Search Executive Agent Service -- targeted exclusively to A List executives searching for the next career opportunity and challenge.
David Perry is an executive recruiter and the author of Guerrilla Marketing for Job Hunters 2.0, (Amazon.com affiliate link), and Kevin Donlin is Co-Director at Guerrilla Job Search International, co-author of five books, and career columnist for the Minneapolis Star Tribune.
Autonomy, Mastery, Purpose: Dan Pink Presents "Drive"
"Autonomy is the desire to direct our own lives. Research shows that this is a fundamental human impulse and yet a lot of the ways we structure organizations fights against it. We try and control what people do, how they do it, who they do it with, and how they allocate their time." Dan Pink
Dan Pink
Welcome to a Success Strategies Channel podcast on TotalPicture Radio with Peter Clayton reporting. According to Dan Pink, everything we think we know about what motivates us is wrong. In his new book, Drive: The Surprising Truth About What Motivates Us he pits the latest scientific discoveries about the mind against the outmoded wisdom that claims people can only be motivated by the hope of gain and the fear of loss. Pink cites a dizzying number of studies revealing that carrot and stick can actually significantly reduce the ability of workers to produce creative solutions to problems. What motivates us once our basic survival needs are met is the ability to grow and develop, to realize our fullest potential.
Case studies of Google's 20 percent time (in which employees work on projects of their choosing one full day each week) and Best Buy's Results Only Work Environment (in which employees can work whenever and however they choose—as long as they meet specific goals) demonstrate growing endorsement for this approach. A series of appendixes include further reading and tips on applying this method to businesses, fitness and child-rearing. Drawing on research in psychology, economics and sociology, Pink's analysis—and new model—of motivation offers tremendous insight into our deepest nature.
Note to the United States Congress: It's About Jobs, Stupid.
In the March 6th show, "This Week In Startups" (#TWiST) Jason Calacanis calls on President Obama to place his top priority on jobs creation and entrepreneurship. I agree. Yes, health care is important, but without jobs, health care at any level is impossible to provide. We need jobs. If this administration does not start inacting policies to stimulate job creation (beyond fixing pot holes), they may find themselves out of their jobs in 2012. Most jobs in the U.S., (about 80%) are provided by small business -- not by Fortune 500 companies.
One of the real economic hangovers from the Bush administration is the highly restrictive policy toward immigration, and the H-1B visas policy. The Obama administration has not changed the xenophobic detritus left by his predecessor. We used to welcome foreign students to attend our best universities and colleges. Today, the foreign students able to get into the U.S. to study are sent home once they graduate. Does this make any sense? Job growth depends on innovation, entrepreneurs... start-ups! Along with those diplomas from MIT, Harvard, Stanford, Cornell, NYU, UCLA, USC, Vanderbilt, Northwestern, Wharton, (name your school here), we should be giving these foreign students visas with a welcome basket.
In a 2007 Business Week article, Vivek Wadhwa writes; "In 25.3% of technology and engineering companies started in the U.S. from 1995 to 2005, at least one key founder was foreign-born... Nationwide, these immigrant-founded companies produced $52 billion in sales and employed 450,000 workers in 2005."
Now there is something we can all do to call attention to the problem with a brilliant solution: Startup Visa is a grassroots effort to create jobs by extending Visas to those who found companies and locate them in the United States. On February 24, Senators John Kerry (D-MA) and Richard Lugar (R-IN) introduced the Start-Up Visa Act: legislation to modify the existing EB-5 Visa in order to drive job creation in the US and increase American global competitiveness. This would enable immigrant entrepreneurs who are creating new companies to secure visas to come to the United States, if there is investment capital available from a sponsoring US venture capital or angel investor of at least $100,000 in an equity financing of not less than $250,000.
Originally inspired by a Paul Graham essay, the Startup Visa movement began to pick up steam as Brad Feld and others began raising awareness of this critical issue. Dave McClure and Eric Ries eventually created a Startup Visa website and a 2gov forum to focus support for the issue.
I hope you will help support the Start-Up Visa Act. Please write about this important legislation on your blog, and promote though your social network activities.
Over 45? How to Overcome the Grey Ceiling in Your Job Search
Rita Ashley
"Overqualified is the easiest answer to give a job seeker when an employer passes on hiring an over 45 year old candidate. It is rarely the real reason; it is the politically correct reason and the safest way to get the candidate to go away. Employers who pass on baby boomers don’t want to ‘handle’ the questions and emotions that result from refusal; they want to move on to the next candidate. Same goes for recruiters." Rita Ashley
Welcome to a Career Transition Channel podcast on TotalPicture Radio with Peter Clayton reporting. According to career and job search coach Rita Ashley, highly qualified executives in the mid-forties to late fifties are "are angry and frustrated but have to leave that at the door. There is much an older worker can do to hurdle the wall of ageism including long term career branding, maintaining their network and staying current with new technologies and tools — social networking for example."
One executive recruiter Rita works with stated, "When a resume or LinkedIn profile begins, '25 years experience' I assume the person will rely on old expertise rather than up-to-the-minute and contemporary solutions. If they lead with number of years and not recent accomplishments, I run away."
What's Next Gen X? A Real World Perspective from Tammy Erickson
"One day, everyone woke up and discovered money. A memo went out."
Tammy Erickson
You're a member of Generation X - the 30-to-44 age cohort. And you've drawn the short stick when it comes to work. The economy has been stacked against you from the beginning. Worse, you're sandwiched between Boomers (with their constant back-patting blather and refusal to retire) and Gen Y's (with their relentless confidence and demands for attention). You're stuck in the middle - of your life and between two huge generations that dote on each other. But you can move forward in your career. In "What's Next, Gen X? Keeping Up, Moving Ahead, and Getting the Career You Want " Tamara Erickson shows how.
Tammy explains the forces affecting attitudes and behaviors in each generation - Boomer, X, and Y - so you can start relating more productively with bosses, peers, and employees. Erickson then assesses Gen X's progress in life so far and analyzes the implications of organizational and technological changes for your professional future. She lays out a powerful framework for shaping a satisfying, meaningful career.
Welcome to a Success Strategies Channel podcast on TotalPicture Radio, with Peter Clayton reporting. Tamara Erickson is both a respected, McKinsey Award-winning author and popular and engaging storyteller. Her compelling views of the future are based on extensive research on changing demographics and employee values and, most recently, on how successful organizations work. Well-grounded and academically rigorous, fundamentally optimistic, Tammy’s work discerns and describes interesting trends in our future and provides actionable counsel to help both organizations and individuals prepare today. Her latest book, What’s Next, Gen X? Focuses on the generation “stuck in the middle” those, between 30 to 44 years old who’ve drawn “the short end of the stick” according to Tammy.
Meet the "Employee of the Month" Todd Greene, Founder and President of Headblade
While you were out... This terrific entrepreneurs channel podcast first aired in the middle of December, when everyone had pretty much checked-out for the balance of the year. If you missed this interview with Todd Greene, it's really worth a listen!
Todd Greene
"I rented this booth on Venice Beach... I had 500 Headblades, my ex-wife was there, we had a couple of friends, the girls in bikini's on their roller blades, so I thought 'okay, I'm going to sell my 500 Headblades here, this is where I'm going to do my worldwide introduction of Headblade'... At the end of the day, I looked at my ex-wife and said 'I don't know why I'm doing this... we sold 8 Headblades,' and she said, 'you have to look at the bright side of the story, you sold 5, more than everyone else combined.' And I looked at her and said, 'what am I going to do with that? I'm employee of the month?" Todd Greene.
Welcome to an Entrepreneurs channel podcast on TotalPicture Radio with Peter Clayton reporting. Todd Greene is the inventor and founder of HeadBlade, based in Los Angeles, CA. Before starting his head care company, Todd worked for a variety of blue-chip companies, including the elite idea breeding ground of Disney Imagineering. His work history has included positions in fundraising new business development, web content production, product design and conceptualization. The HeadBlade razor is now in the permanent collection of the Museum of Modern Art in New York City; and now, the razor is available just about anywhere shaving products are sold.
Onward Search Career Cast, Episode #4 - Trade Show and Conference Strategies for Job Seekers
RecruitingPods.com, my joint-venture with Chris Russell, added a new podcast today from Onward Search, based in Wilton, CT. The "Onward Search Career Cast offers the latest insight and career advice from experts within the Internet marketing and creative space. Onward Search is a leading nationwide provider of web-based talent and offers a full range of recruitment and staffing solutions. "
If you're looking for a career in search engine optimization, interactive design or emerging technologies, then this is the podcast for you!
Global Media and Advertising: The Transition - TV, Broadband, Mobile and Social Media
Mark J. Penn
Welcome to a Big Picture Channel Podcast on Total Picture Radio. This is Peter Clayton reporting. On March 10th and 11th, I'll be attending the 2010 Media Summit in New York City; "The international conference on media, advertising, television, broadband, social media, mobile, cable & satellite, publishing and radio, magazines, news media, motion pictures and marketing."
Many executives from these industry verticals and other Fortune 500 companies will be contributing at the event; headlined by Janet Robertson, President and CEO of the New York Times, and Arthur O. Sultzberger, Jr., Chairman, The New York Times Company. I'm looking forward to what is sure to be an intense two days — navigating the profound, disruptive, and permanent changes every organization and individual participating in the Media Summit is experiencing. I plan on sharing the insights and experiences of many of these leaders with you.
Mark J. Penn will participate in a panel session on advertising in the new media landscape. I had interviewed Mark in 2007 when his book Microtrends: The Small Forces Behind Tomorrow's Big Changes, was on the New York Times and WSJ best seller lists. When you think about the influence and visibility small, special interest groups such as The Tea Party Movement have created, what Mark wrote about in 2007 resonates today. Here's part of that interview:
A funny thing happened on the way to 2010. Amid blistering debates over health care, arguments over how to deal with double digit unemployment, and a general sense of conflict and gridlock on many other socioeconomic issues, one area of virtual consensus has emerged in the business world: the rise of "green" initiatives.
That's one finding from i4cp's 2010 Major Issues Study conducted in December 2009. Over three quarters (78%) of 515 responding business professionals projected there would be more "green" business initiatives in companies this year. Among many future-looking statements about what would happen in 2010, this one showed the greatest amount of agreement.
Okay, so this probably isn't a surprise to anyone who watches even a modicum of television these days. Commercial after commercial plays up the environmentally friendly missions and programs at many of today's major corporations. No company wants to be tarred with the ugly brush of environmental irresponsibility.
But just how serious are companies about this? Is it mostly public relations or is there something truly significant going on?
Five Recruiting Scenarios - John Sumser's Lead-Up to ERE Expo 2010 Spring
"If there's ever been a time that resists planning, it's this time. And one of the things we call all do to make the economy move, is help each other figure out what's going to happen next." John Sumser
John Sumser
Welcome to a Inside Recruiting Channel podcast on TotalPicture Radio with Peter Clayton reporting. Joining us today is Special Contributor to TotalPicture Radio, John Sumser.
John is the Founder and Editor of the recently launched HRExaminer. A well known industry analyst, Sumser is also the CEO of Two Color Hat, a media and HR Marketing Consultancy which provides product analysis, market segmentation, positioning, strategy and branding guidance for the Recruiting Industry and Human Resources Field. (In a past life, John sold doughnuts door-to-door. I sold vacuum cleaners. Maybe that's why we get along so well). In HRExaminer, John is writing an excellent series as a lead-up to his presentation and conversation at ERE Expo 2010 Spring in San Diego titled, The Five Scenarios for the Future of Recruiting.
At ERE Expo, John's presentation - Recruiting Disruption - will just cover enough of the basics to get a conversation started. Consider the following:
The recruiting profession is 30% to 50% smaller than it was 18 months ago.
Many more HR Generalists are filling the recruiting role.
Technology is changing rapidly.
A new generation is coming to work.
Sourcing is simultaneously separating from the selection process and transforming itself.
Meanwhile, good enough sourcing is on everyone’s desktop. It just keeps getting better.
Social Recruiting is grabbing a foothold.
Salary transparency makes candidates smarter about the deal.
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for information on sponsoring TotalPicture Radio at ERE!
As a TotalPicture Radio sponsor of ERE Expo, your podcast interviews will include a voice-over intro and outro sponsor message. Your sponsored podcasts will greatly expand your presence at this important industry event. How? Into the live conference mix, add social media exposure through postings on Linkedin, Twitter, Facebook and NING groups. Your sponsorship will include a premium, search engine optimized press release, distributed through PRWeb/HRMarketer, and our new Vimeo VideoCareer & Leadership Acceleration Channel.
All of this social media activity will generate quite a buzz for your organization, allowing your team to create valuable conversations with peers, prospects and clients — that will continue long after ERE Expo Spring has ended.
ADM Research Notes Podcast Advertising Appeals to “Unreachable” Consumers.
I had the good fortune to participate in a webinar hosed by The Association for Downloadable Media, in conjunction with Edison Research. They presented the findings of a recently concluded Podcast Consumer Attitudes study. The respondents to this online study of active podcast consumers indicated that, although they are increasingly turning away from some mass media platforms and advertising approaches, they are receptive to advertising and sponsorship messages in downloadable media. These consumers also show a significant tendency to consume podcasts on their mobile phones, highlighting the importance of the channel as a truly portable medium.
According to Edison Research Vice President Tom Webster, “A podcast advertising buy is not a redundant media buy for advertisers and marketers. These are attractive, affluent consumers that mass media is losing.” He also notes, “Ninety percent of these respondents indicated that they had taken some kind of action as a result of podcast advertising or sponsorship, and over 40% reported purchasing behaviors, which indicates that they are receptive to the right message, in the right context.”
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ERE Expo: Recruiting. Talent management. Process improvement. The 
