TrendWatcher: The Corporate Ying and Yang of Social Media
by David Wentworth from i4cp
 David Wentworth
It turns out that not many companies have figured out this trick yet. According to The Rise of Social Media, a report that the American Society for Training & Development commissioned from i4cp, less than 20% of employees are using social networks, wikis, blogs, podcasts or shared media for work-related learning often or all the time. Fewer than 10% are using micro-blogs (Twitter, Yammer, etc.), virtual worlds or augmented realities to the same extent.
Stay Tuned... Our exclusive interview with David will air Thursday! |
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Gen Y: "We Want to Work With You, Not For You." "Gen Y Are More Apt to Judge You by the Music on Your iPod Then By Your Political, Religious or Sexual Orientation"
 Sharalyn Hartwell
Sharalyn is a national columnist for Examiner.com and focuses on Gen Y specifically. She writes a lot of research-based articles--interpreting the Gen Y research and explaining what it is really saying.
Even as a Millennial, Sharalyn Hartwell still has over ten years of professional media experience in multiple platforms. She graduated magna cum laude from Utah State University in Communications, with a dual emphasis in Print and Broadcast Journalism while working as a features reporter for a local newspaper and then producer and anchor of the local daily, live television program. After five years as a media-related strategic national sales executive, she is now the national Generation Y columnist for the Examiner.com, providing a strong Millennial voice interpreting research and explaining the Gen Y perspective.
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How Social Networking Maximizes Referrals: Anne Berkowitch, CEO SelectMinds  Anne Berkowitch
"When we look at and when we talk to our clients about managing these networks, we often say it’s about collecting, connecting, engaging, and leveraging. As kind of buzzword-y as that sounds, what that means is to really drive value from a social network of any kind, you have to collect people – you have to actually create the network – and bring them together. You have to connect them, so you need a technology or some way to actually build the connections. You have to engage them because a mere connection doesn’t drive any value."
"Unless you can engage people on the network, and unless you can engage your alumni and really create a dialogue and build a relationship, there’s no trust, there’s no social capital, there’s no relationship capital to trade on. Then, once you’ve engage them, then you can leverage them. Then you integrate with the recruiting process, or the business development process, or some operating process that can leverage that relationship. But unless you do all four of those, you might end up with a whole lot of connections on some social network but a company doesn’t actually derive value from it. It’s got to be a very integrated system." -Anne Berkowitch
Welcome to a Inside Recruiting Channel podcast on TotalPicture Radio. This is Peter Clayton reporting from New York City. Joining us today is the founder and CEO of SelectMinds, Anne Berkowitch.
Anne and I first met a couple of weeks ago at a dinner salon in New York City hosted by John Sumser from HRExaminer -- a very fun and interesting evening...
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Talent Intelligence: Strategies for Recruiting the Best, Retaining the Best, and Winning A conversation with Alice Snell, VP of Taleo Research
 Alice Snell
Alice has the distinction of a triple crown in HRExaminer’s Top 25 list of Online Influencers -- the most recent being the Top 25 Online Influencers in Leadership. Alice is also on the Top 25 Most Influencial Online Recruiters, and the Top 25 Online Influencers in Talent Management.
Taleo Research is the strategic research division of Taleo, which provides on demand talent management solutions for organizations of all sizes, worldwide. In the interest of full disclosure, Taleo is a sponsor of TotalPicture Radio.
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Green Jobs for Engineers: GE Energy And A Whole Lot More!  At our sister media property, Jobs In Pods, August has become "International Month." We're working with GE Energy in Europe on a series of "Jobcasts" promoting a wide range of "green job" opportunities throughout the EU. Our latest podcast features Stefan Ivarsson, Model and Site Manager with GE Energy Water and Power Division in Karlstad Sweden, discussing engineering opportunities for this fast growing R&D facility. Last year, GE Energy bought a small R&D firm called Scanwind, and are in the process of investing 340 million Euro in the European offshore wind market.
Also this week, we're featuring Intel's Software Development Center in Cordoba, Argentina.
Jobs in Pods is "The only podcast where you can hear real employers and leading recruiters talk about their jobs, and how to get them."
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David Rock: Google Tech Talks
 David Rock
In 2006, David Rock founded the NeuroLeadership Institute and Summit, a global initiative bringing neuroscientists and leadership experts together to build a new science of leadership development. The Institute is now a worldwide network of researchers and practitioners building a new body of knowledge. I've had the privaledge of interviewing David for TotalPicture Radio on numerous occasions. He latest book, Your Brain at Work, was published in 2009.
Rock knows how the brain works—and more specifically, how it works in a work setting. Your Brain at Work explores:
- Why your brain feels so taxed, and how to take full advantage of your mental resources
- Why it's so hard to focus, and how to better manage distractions
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How to maximize your chance of finding insights that can solve seemingly insurmountable problems
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How to keep your cool in any situation, so that you can make the best decisions possible
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How to collaborate with others more effectively
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Why providing feedback is so difficult, and how to make it easier
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How to effectively change other people's behavior
David visited the Google campus in November, 2009 and gave the following presentation.
Learn more about the NeuroLeadership Summit, October 26-28, 2010.
Contact
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(TPR) or
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(NLI) to learn about sponsorship opportunities at the Neuroleadership Summit.
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"A Crisis is a Terrible Thing to Waste." 7 Questions You Should Ask  Dave and Wendy Ulrich
"Before you ask, “What do my employees put into their work?”… ask yourself, “What do they get out of it?”
The Ulrich's concepts in The Why of Work are organized within a framework of seven questions:
1. What am I known for?
2. Where am I going?
3. Whom do I travel with?
4. How do I build a positive work environment?
5. What challenges interest me?
6. How do I respond to disposability and change?
7. What delights me?
Welcome to a special Leadership Channel podcast on TotalPicture Radio brought to you by Taleo. This is Peter Clayton reporting. I met Dave Ulrich at the HCI National Summit in Tucson this spring, where he delivered an engaging (and completely revised overnight, I might add), keynote presentation. He told the audience the new talent metaphor was "The Marshall Plan."
Dave and Wendy Ulrich's exclusive podcast on TotalPicture Radio is sponsored by Taleo.
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The Recruiting Revolution: Leveraging the Power of Social Media A conversation with Matt Kaiser, NAS Recruiting
 Matt Kaiser
Here's the lead-in to Matt's presentations: The power has shifted to the people - one person can now influence thousands in minutes. Although sometimes considered by skeptics as just another popular trend, social media is an authentic revolution and it is definitely here to stay. More importantly, leading organizations are using this space to effectively recruit top talent.
TotalPicture Radio interview with Matt Kaiser is brought to you by Taleo. Talent Intelligence: Know Your People. Grow Your Business. Visit Taleo.com to learn more.
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On to the Next One: A Conversation with William Tincup "I want to have great conversations all the time with willing and engaged participants. Truthfully, I feel that most people fake their way through conversations. They kind of listen…they kind of care. I would say many people rely on their ability to wing it, or worse, bullshit their way through an important conversation. I feel this way because I was one of those people, and admittedly some "great" exchanges did happen, but what if I had actually prepared for those 'wing it' conversations? In hindsight, they could have been life-changing events. William Tincup
 Tincup.com
This week, William left the company he founded ten years ago, Starr Tincup. The title of the email I received was "On to the Next One." Today, we'll talk with William about "the next one," and, "falling out of love with something you helped create."
New. Full Transcript now online. Click read more.
William's exclusive podcast on TotalPicture Radio is sponsored by Jobs in Pods. The only podcast where real employers and leading recruiters talk about their jobs and how to get them.
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Online Influence and Leadership: Keywords and Surprises Galore!"To maintain and build high performance organizations you must focus on three core ideas: reduce ambiguity, be fair and stay positive." Dr. Todd Dewett
 Dr. Todd Dewett
"Leadership is about supporting and building employee morale and productivity. Ultimately, these explain organizational success. Each year we see hundreds of new leadership-related books and thousands of leadership-related articles. But how much of what is new is really new? After reading most of it, I have concluded that there are a small number of things going on that explain the essence of leadership. In fact, all of the thousands of leadership ideas, tricks and tactics that have been discussed really boil down to three simple rules. To maintain and build high performance organizations you must focus on three core ideas: reduce ambiguity, be fair and stay positive."
Todd's exclusive podcast on TotalPicture Radio is sponsored by Jobs in Pods.
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You Have More time Than You Think... Really.
There are 168 hours in a week—Laura Vanderkam's book is a new approach to getting the most out of them
 Laura Vanderkam
Vanderkam also explains, in depth, how to control investment of time so that "there should be almost nothing during your work hours - whatever you choose those to be - that is not advancing you toward your goals for the career and life you want"; how to determine what the "next level" of personal and professional development looks like and how to "seize control" of the schedule while completing a transition to that level; and what a "breakthrough" is and how to achieve it to expedite the transition process.
In 68 Hours: You Have More Time Than You Think, (Amazon affiliate link), Laura draws on her own experience and the stories of other successful people who have fulfilled their goals by allocating their time according to these principles. It is a fun, inspiring, and practical guide that will help men and women of any age, lifestyle, or career get the most out of the time and their lives.
Sponsored by Job in Pods "The only podcast where real employers and real recruiters talk about their jobs and how to get them.".
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According to Modern Survey, Employee Engagement in Financial Services Falls off a Cliff  Don MacPherson
Over the past twelve months, employee engagement has dropped significantly across the U.S. workforce. In March 2010, Modern Survey released the results of a comprehensive study depicting a precipitous decline in the degree to which U.S. workers are psychologically invested in their work. Now, nearly six months later, a new study focused specifically on the financial services industry shows the same trend of declining engagement, only magnified to a startling degree.
Joining Peter Clayton for an Inside Recruiting Channel Podcast on TotalPicture Radio is the president of Modern Survey, Don MacPherson.
Our Exclusive interview with Don MacPherson is brought to you by Jobs in Pods. "The only podcast where real employers, real recruiters, and progressive staffing and executive search firms talk about their jobs, and how to get them."
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What I know About Getting A Job: Career Advice from the Top Bloggers in Human Resources "The best thing that you can do for your career is to get a strong set of mentors." Penelope Trunk
 Penelope Trunk
"Brazen Careerist exists to give everyone an opportunity to build and nurture a network of trusted peers. Other professional sites allow you to display a network, but not necessarily build one. Microblogging resources like Twitter can tell you who you should network with, but it’s tough to build a real relationship on 140 character missives. And social networks like Facebook are great for having a conversation, but it’s a conversation that employers don’t want to hear. "
Our Exclusive interview with Penelope Trunk is sponsored by Jobs in Pods. "The only podcast where real employers talk about their jobs, and what it's like to work there."
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Who is On Your A List? Who is driving the conversation? When 7 = 350 Million When I interviewed David Meerman Scott about his book World Wide Rave (Amazon affiliate link), he told me the story of Cindy Gordon, vice president of New Media and Marketing Partnerships at Universal Orlando Resort. Cindy was in charge of creating a global marketing campaign to promote the new Wizarding World of Harry Potter theme park. She could have spent millions. Instead, she told just seven people. And those seven people told tens of thousands. Gordon estimates that 350 million people around the world heard about the new "Wizarding World", all by her telling seven people.
 Derek Skaletsky
In a recent post on Traackr's blog, titled "Is marketing entering a Post-Demographic Era?", Derek poses the following question: "Let’s pretend that you are a marketing exec at a packaged goods company which is on the verge of launching a new, unique laundry detergent. Now let’s pretend that I have put together two distinct groups of people to which you could market — but you can only choose one. The first group is made up of women, aged 25-45 with an average of 1.7 children and average HH incomes above $75k. The other group is made up of people who are all passionate about laundry and other household chores. Which group would you pick?"
NEW! Full transcript now available!
This podcast is sponsored by RecruitingPods.com - the podcast executive recruiters, staffing agencies and 3rd party recruiters use to go viral!
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HRExaminer's Top 25 Online Influencers in Leadership "The voices that are getting heard are the voices that rise to the top of the search engines." John Sumser
Here's a wakeup call for Patrick Lencioni, Marshall Goldsmith, David Rock, John Maxwell, Daniel Goleman, Geoff Colvin, Zig Zigler, Jim Carroll, Havey Mackay, Tony Robbins, Jack Welch... you didn't make it.
 John Sumser
Dr. Todd Dewett, a professor at Wright State University agreed to partner with with Mr. Sumser on this project. Dr. Dewett specializes in leadership and organizational effectiveness. HRExaminer asked him to help tailor the algorithm they used to crawl the web to figure out who matters on the topic of leadership.
This podcast is sponsored by RecruitingPods.com - The podcast executive recruiters, staffing agencies and 3rd party recruiters use to go viral!
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Delivering Happiness: A Path to Profits, Passion, and Purpose
 Tony Hsieh
In 1998, Tony sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then joined Zappos as an adviser and investor, and eventually became CEO.
Here's a few of the ideas Tony has put in place a Zappos: Pay new employees $2000 to quit. Make customer service the entire company, not just a department. Focus on company culture as the #1 priority. Apply research from the science of happiness to running a business. Help employees grow both personally and professionally. Seek to change the world. Oh, and make money too.
Sound crazy? It's all standard operating procedure at Zappos.com, the online retailer that's doing over $1 billion in gross merchandise sales every year.
In 2009, Zappos was listed as one of Fortune magazine's top 25 companies to work for, and was acquired by Amazon later that year in a deal valued at over $1.2 billion on the day of closing.
In his first book, Tony shares the different business lessons he learned in life, from a lemonade stand and pizza business through LinkExchange, Zappos, and more. Ultimately, he shows how using happiness as a framework can produce profits, passion, and purpose both in business and in life.
Today's podcast is sponsored by RecruitingPods.com
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