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Big Picture Interviews

Winning the Story Wars

  

Why Those Who Tell - and Live - the Best Stories will Rule the Future

Published on September 06 2012
Jonah Sachs, Winning the Story WarsJonah Sachs

... "we must begin each effort starring into a deep chasm. On one side is the reality that audiences are more skeptical and resistant than in any time in history. On the other is the fact that these same audiences, when inspired, are willing and able to spread their favorite messages, creating a massive viral effect for those who win their love... The nature of audience-powered success is that it can't be simply imitated and it can't be bought." Jonah Sachs

The Story Wars are all around us - they are the battle to be heard in a world of noise and clamor. In our post-broadcast world, most brand and cause messages are swallowed up and forgotten before they reach the light of day. Just a few have been able to breakthrough this clutter by using the only tool that has ever moved minds and changed behaviors - great stories.

Welcome to a Big Picture Channel Podcast on TotalPicture Radio with Peter Clayton reporting. Joining us is first-time author Jonah Sachs, the co-founder and CEO of Free Range Studios. His work on legendary viral videos like The Meatrix and The Story of Stuff series have brought key social issues to the attention of more than 65 million people online. A constant innovator, his studio's websites and stories have taken top honors three times at the South by Southwest Film Festival.

Winning the Story Wars (published by Harvard Business Review Press), is a call to arms to build iconic brands and causes in service of a better future. And it's an invitation to see today's marketing challenges as an adventure through a world of wonder, danger and limitless opportunity.

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Conference Overview - HR Technology 15th Annual Conference & Expo

  

A Conversation with the Co-Chairman, HR Technology Conference and Expo Bill Kutik

Published on July 27 2012
Bill Kutik
Bill Kutik

"This year marks an inflection point in HR technology, the end of one era and the beginning of another." Bill Kutik

Joining Producer/Host Peter Clayton for a Big Picture Channel Podcast on TotalPicture Radio is Bill Kutik, Technology Columnist, Human Resource Executive and HREonline.com, Co-Chairman, HR Technology Conference and Expo, Host of the Bill Kutik Radio Show, and fellow Compo Beachcomber!

Recorded in Bill's kitchen, Kutik serves up some of the hot trends in HR technology, and gives our listeners a pre-conference glimpse into Human Resource Executive's 15th Annual Technology Conference & Exposition -- to be held October 8th through the 10th at McCormick Place in Chicago.

Bonus: if you listen to the end of the interview, you will receive a very generous discount code to use when you register to attend HR Tech!

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Waving Goodbye to Parkinsons Disease: A Journey of Hope

  

Stan and Roz Smith share their remarkable story

Published on July 06 2012
Waving Goodbye to Parkinsons DiseaseStan & Roz Smith

"It was like being trapped in a 3 year old's body with a 55 year old's brain."

W. Stanton (Stan) Smith, a successful principal at Deloitte LLP, was diagnosed with Parkinson's Disease around his 51st birthday. In a high pressure business atmosphere, he struggled with Parkinson's (PD) for six years. Despite accommodation from his firm; he was in a losing battle with PD.

When TotalPicture Radio producer/host Peter Clayton first met Stan in 2005, he walked with a cane, and had tremors typical with PD. He was unable to do simple tasks, like button his shirt or load a dishwasher.

Peter got together with Stan and his wife, Roz in Westport, Connecticut, recently, to record our interview. Today, Stan walks without a cane, has no noticeable tremor, and has returned to activities he loves, like singing in his church choir.

This is a remarkable story about commitment and perseverance. Several years ago, Stan and Roz moved to the Greenville, SC area with the expectation of going on disability. However he began a special exercise program in its experimental stage and improved enough that he now has a much reduced tremor, much more mobility and a stronger voice. (As an added bonus, he was able to work for another four years before retiring in 2009).

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A Multitude of Hope: A Novel About Rediscovering the American Dream

  

The inescapable choice that every American must now make: Podcast interview with Peter Weddle

Published on June 19 2012
 Peter WeddlePeter Weddle

We should not see ourselves as a "job seeker" or an "employee," but rather as a "person of talent."

Tracing the experiences of three laid-off professionals, A Multitude of Hope, by Peter Weddle, follows each person's search for employment as Baby Boomers. One of them is contacted by a secret online group of activists called Walden 4G. Its mission is to hack investment bankers and hedge funders and destroy their hold on America's workplace. As they put it, they practice "economic disobedience." Drawing on the self-reliance of Thoreau's Walden and the quest for an American utopia in B. F. Skinner's Walden Two, Walden 4G shows the three job seekers a different way forward-one that offers great potential but also requires great change. Each one of them is confronted with a stark choice: accept a familiar but diminished future or change themselves and reclaim the hopefulness of the American Dream.

Peter Weddle is the CEO of WEDDLE's, a specialty publisher in the fields of employment and leadership. He has written columns for CNN.com, National Business Employment Weekly, and the Wall Street Journal. He is the author or editor of more than two dozen books, including Work Strong and the WEDDLE's WizNotes series. He also serves as the executive director of the International Association of Employment Web Sites, the global trade organization for job boards.

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A Radical Transformation at Hertz

  

Podcast with Karl-Heinz Oehler, VP Global Talent Management, Hertz

Published on May 23 2012
 Karl-Heinz OehlerKarl-Heinz Oehler

Often we think that facts and intuition don't belong in the same conversation, but in reality, hard data and the "softer" side of human interaction continually come together in our decision making.  According to my guest today Karl-Heinz Oehler, Vice President, Global Talent Management of Hertz, this doesn't mean, however, that we can't apply rigor in how we evaluate all of these inputs. 

Oehler has pioneered leading-edge Global Talent Management strategies at Hertz Corporation. His responsibilities include: Talent Acquisition, Succession & High Potential Management, Performance and Career Management, Organizational Learning, Organization Development & Design, Human Capital Measurement, and HR Due Diligence and Post Merger integration.

At Hertz, Six Sigma approaches are being combined with innovation, creativity, and emotional intelligence to derive better analytics, insights and outcomes. 

More Big Picture Interviews Articles & Podcasts

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