How to Grow from Average Joe to CEO
Joe Apfelbaum is the CEO and co-founder of Ajax Union, a digital marketing agency based in Brooklyn, New York. He is a public speaker, certified Google Trainer, and published business author. Joe enjoys speaking and writing about a broad range of business topics in his seminars, webinars and articles. He is the host of the popular podcast CEO Mojo and is the producer of GrowTime.tv.
Joe is a member of the Board of Directors of the Entrepreneurs Organization in Brooklyn, a group with over 11,000 CEO's and a contributing member of the INC Business Owners Council, a community of the fastest growing companies in the United States.
Hello and welcome to a Leadership Channel podcast on TotalPicture Radio. I'm your host, Peter Clayton, on location today in Brooklyn, visiting with Joe Apfelbaum the CEO of Ajax Union. One of the fastest growing businesses in the U.S. until it wasn't. On purpose.
Ajax Union provides companies with expert Lead Generation, Ecommerce, and Digital Awareness Campaigns. Last year, he cut his company from three offices and over 1,000 clients, to ONE office and 30 clients. Have a listen to this podcast and you'll find out why.
If your company thinks annual performance reviews and occasional offsites will retain your top performing millennials, think again.
I first met Jean Brown, communications expert, partner with New York City based MacKenzie Brown, LLC almost seven years ago. She contributed to George Bradt's book, Onboarding. (See the sidebar for a link to that podcast). Jean coaches senior executives, managers, and partners of many Fortune 500 companies and law firms.
Welcome to a Learning & Development Leadership Channel Podcast on TotalPicture Radio. I'm your host, Peter Clayton.
We all know that millennials want more: More development, more training, more feedback and honest communication from their companies. And more personal guidance from their managers. The annual review and occasional offsite won't cut it. Not with top performers. Not with those employees you really need to engage - and keep. That's what we're going to address today.
"It wasn't until my early thirties that I realized I could stop trying to survive, that I could actually live"
Last month I interviewed Jason Nazar (co-founder of Comparably), and learned about his Co-entrepreneur in Residence for the City of Los Angeles, Eva Ho. Once I learned more about Eva, I reached out and asked her to speak with me here on TotalPicture Radio, and was thrilled when she accepted!
Eva Ho has an amazing story. She was born in China, spent part of her youth in Mozambique, and moved with her family to a housing project in Boston when she was only seven. By eleven, she was keeping the books for her family's restaurant.
Today, she is Board Member California Community Foundation, Board Member Ocean Conservancy, Angel Investor, board member and mentor with many non-profit organizations.
Eva graduated from Harvard University, has an MBA from Cornell University, has worked as Senior Product Marketing Manager at Google, and VP Marketing & Operations at Factual.
Currently, Eva is working on launching a new $40M seed fund to be announced soon. Prior, she was a founding General Partner at Susa Ventures, an early stage technology fund investing in entrepreneurs building products, technologies and tools that create, capture, distribute and leverage proprietary and unique data.
Welcome to a Leadership Channel podcast on TotalPicture Radio. I'm your host Peter Clayton. I'm joined by my special guest, Eva Ho.
The Competitive Advantage of Shared Identity, Empathy, and Understanding at Work
A 2016 Gallop report, How Millennials Want to Work and Live, revealed that "only 29% of millennials are engaged at work, with the remaining 71% either not engaged or actively disengaged. What's more, six in 10 millennials say they're open to different job opportunities, and only 50% plan to be with their company one year from now."
"Millennial workers currently make up 38% of the U.S. workforce. Some estimate that they will make up as much as 75% of it by 2025." If you work in HR or recruiting, I'm sure these statistics are no surprise to you. Engagement is not much better with Gen X or Baby Boomers.
Another 2016 study, titled Data Proves that Culture, Values, and Career are Biggest Drivers of Employment Brand, Josh Bersin writes; "...detailed analysis of Glassdoor data among more than 6,000 companies and 2.2 million employees... If you consider 'Would you recommend your company as a place to work?' as a NetPromoter question from all these employees, by far the biggest work factor related to employment brand is 'culture and values.'"
He continues, "An employee's rating of 'culture and values' is 4.9 times more predictive of a company recommendation than salary and benefits. The second most important factor is 'career opportunities,' which is 4.5 more important than salary and benefits."
Welcome to a Leadership Channel podcast on TotalPicture Radio. I'm your host Peter Clayton. Joining me is Michael Stallard President of E Pluribus Partners and Primary Author of Connection Culture: The Competitive Advantage of Shared Identity, Empathy and Understanding at Work
Over the past 35 years, Swain has represented former US Presidents, American and world leaders, journalists, authors, business visionaries, and sports legends.
"...the defining moment in my life was the realization that I was never going to enjoy working for other people." Bernie Swain
In a September 2016 article in HBR titled Successful Leaders Know What Made Them Who They Are Bernie Swain, Co-founder of the Washington Speakers Bureau wrote:
"Can you identify the one person, event, or influence that made you who you are as a leader and a person? Over the past 10 years, I've put that question to one hundred of the eminent people I represented as chairman of the Washington Speakers Bureau: Madeleine Albright, Tom Brokaw, Colin Powell, Terry Bradshaw, Condoleezza Rice, and many others. I was curious to find out what they felt were the turning points in their lives - the defining moments and influences from which they draw motivation and inspiration."
That question lead to Swain's book, What Made Me Who I Am, which captures the leadership transformations of 34 of the speakers and friends he represented.
It's a fascinating book, and it turns out, speakers bureaus have been around for a long time - much longer than I would have thought. The Redpath Bureau represented Mark Twain, Ralph Waldo Emerson, Susan B. Anthony, and Frederick Douglass.
The Washington Speakers Bureau founded by Swain, his wife Paula and friend Harry Rhoads, spent its first year working out of a supply closet, and almost closed its doors before landing its first client, Good Morning America anchor Steve Bell, luring him away from the Harry Walker Agency. With nothing more than a handshake.
I'm your host, Peter Clayton. David Dalka and I are delighted to have Bernie Swain on this Leadership Channel edition of TotalPicture Radio. In our podcast, Bernie reveals how the Washington Speakers Bureau became famous and successful.
More Leadership Interviews Articles & Podcasts
The Future Workplace Experience10 rules for Mastering Disruption in Recruiting and Engaging Employees. An interview with Jeanne Meister
A Real Organization for Talent Acquisition ProfessionalsBen Gotkin, Acting Executive Director of The Association for Talent Acquisition Professionals (ATAP) Tells All
How to Come to Terms with the Emotional Aftermath of the ElectionA Conversation with James Mapes
Strategy That Works - Interview with Paul LeinwandHow Winning Companies Close the Strategy-to-Execution Gap
Connect - Interview with McKinsey Partner Robin NuttallWhy being radically connected with society is not just the right thing to do, it is an imperative for a company's bottom line