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Leadership Interviews

In Search of a Purple Squirrel

  

As the search evolved, the job description became much more of a leadership, executive role than that of an operations specialist.

Published on May 19 2015
Head of Industrial Accounts and Strategic Sales, Industrial End Market, at AECOM, Jordan Sweeney, interviewed by Peter Clayton - TotalPicture Radio Jordan Sweeney
"The ability to come into an interview and to challenge what we had obviously worked very hard on and had a very personal and vested interest in was the exact kind of statement that we were looking for from a candidate so he really surpassed our expectations." Jordan Sweeney.

This is a TRUE story - a three- part installment of the successful search for a "purple squirrel," or "unicorn" (or whatever term you want to use; recruiting jargon for an extremely difficult, skilled professional, to find and recruit.) -- that involves a division president, a rising executive... and the candidate.

The cast of our story begins with Jordan Sweeney, Head of Industrial Accounts and Strategic Sales, Industrial End Market, at AECOM, working with Seth Deutsch, President, Industrial Group at AECOM. (Seth will be featured in a future episode).

Leading the search for Seth and Jordan, (and frequent contributor to TotalPicture Radio -- David Perry, managing partner with Perry-Martel International, an executive search firm. (Perry is the bestselling author of the Guerrilla Marketing for Job Hunters series.

Components of this search, which took about six months, have the intrigue and ingredients of a  good spy novel. I'm happy to unravel it here in a Leadership Channel Podcast edition of TotalPicture.

AECOM is one of those highly successful global organizations you may have never heard of: With nearly 100,000 employees - including architects, engineers, designers, planners, scientists and management and construction services professionals - AECOM is a premier, fully integrated infrastructure and support services firm, with clients in more than 150 countries around the world. To add to the complexity of this story, AECOM was in the middle of a significant acquisition during the search; with one of its largest competitors, URS.

Stay Tuned.. A complete transcript of our interview with Jordan will be available soon

The Wallet Allocation Rule

  

Timothy Keiningham, Global Chief Strategy Officer at Ipsos Loyalty and co-author of the Wallet Allocation Rule will make you rethink the Net Promoter Score

Published on April 21 2015
Chief Strategy Officer at Ipsos Loyalty, Timothy Keiningham, interviewed by Peter Clayton - TotalPicture Radio Timothy Keiningham

A few weeks ago, my good friend David Perry, bestselling author of the Guerrilla Marketing for Job Hunters series and managing partner of Perry-Martel International, an executive search firm, called me and said you need to read The Wallet Allocation Rule - Winning the Battle for Share -- and interview Tim Keiningham, co-author of the book, Global Chief Strategy Officer and Executive Vice President at Ipsos Loyalty.

Welcome to a Leadership Channel podcast on TotalPicture, this is Peter Clayton. If you are in a leadership position in your organization - responsible for HR, recruiting, marketing or sales - I encourage you to listen to this podcast, because it will give you a fresh approach to customer loyalty, and what that really means to your business.

Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the returns on investments designed to improve the customer experience are frequently near zero, even negative. Surprised? Me too.

The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach--the Wallet Allocation Rule--that is proven to link to the most important measure of customer loyalty: share of wallet.

Four Seconds: All the Time You Need to Stop Counter-Productive Habits and Get the Results You Want

  

Peter Bregmen, Bestselling Author and CEO of Bregman Partners, Shares Leadership Strategies and Effective Communication Skills You Can Master in Four Seconds.

Published on March 03 2015
Peter Bregman, CEO of Bregman Partners and Bestselling Author, interviewed by Peter Clayton - TotalPicture Radio Peter Bregman

"It's not enough to excel at managing your time; you need to excel at using that time powerfully." 

Peter Bregman began his career teaching leadership on wilderness and mountaineering expeditions before moving into the consulting field with the Hay Group and Accenture. For the last 17 years, he has been the CEO of Bregman Partners, a company which strengthens leadership in people and in organizations, through programs including the Bregman Leadership Intensive, Coaching, and as an advisor to CEOs and their leadership teams .

Welcome to a Leadership Channel Videocast and Podcast on TotalPicture, with your host, Peter Clayton.

Hi this is Peter Clayton. There are not very many business books I would describe as page-turners -- but this one is. Through exhaustive research and countless interviews, Carlson brings us the inside story of how Yahoo got into such awful shape in the first place - the backstory of the meteoric rise of Yahoo in the 90's, and near-implosion during the doc-com crash of 2000.

Nich's coverage of Yahoo won Digiday's award for "Best Editorial Achievement" of the year.

Stay tuned! the interview with Nich Carlson will air this weekend!

Read more...

More Leadership Interviews Articles & Podcasts

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