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The Social C-Level

Podcast with online marketing strategist, David Dalka

 
David Dalka
David Dalka

"There's a Cost to Doing Nothing" According to David Dalka, "Business is currently undergoing profound changes not seen since the Industrial Revolution created standardized industrial processes. This time, search engines and social media are putting customers in control of the business conversation on their time schedule. Legacy business budget structures, outdated processes and organizational structures need to rapidly adapt to grow revenue and improve profit margins."

Welcome to a Leadership Channel Podcast on TotalPicture Radio. This is Peter Clayton reporting from HR Technology Conference in Chicago. Joining me is David Dalka, a digital business strategy professional highly experienced in realigning organizations to the customer while making them more nimble. David is an global marketing keynote speaker providing highly customized business strategy services, executive retreats and monetization improvement programs.

About David Dalka

David Dalka provides customized online marketing business strategy consulting services for corporate executive management teams...

- Strategic planning and management consulting services or search engine marketing (SEM), search engine optimization (SEO) and social media strategies.

- An urgent leadership focus on the customer and profitability improvement, cycle time reduction and creating a rapid implementation corporate culture.

- An understanding of the importance of data and revenue models building a solid foundation for spending on search marketing and information technology.

- Nimble, customer focused organizational structures and identifying job specification and executive search consulting strategies to acquire future high performers.

David Dalka is a passionate voice for fully considering search engine marketing/optimization, user generated content and social media innovation strategy at the c-level executive and board of directors level and integrating the activities fully into organizational culture to improve profitability. His interests are in seeing organizations outperform by acting nimbly, with a bias for action and utilizing current marketing technology to create customer focused experiences that drive revenue growth!

Deeply experienced as a leader in both financial services and high growth start ups, David understands how to combine data and strategy in dynamic marketplaces to produce business results. He was at BlackRock, an innovative, technology intensive investment management firm, during the 80 to 800 employee growth phase as well as Alliance Bernstein, PPM America and a Fortune 500 bank. David obtained a BS from DePaul University and a MBA from the University of Chicago Booth School of Business, which is ranked #1 according to Business Week.

Resources

David's blog

Effective Search Marketing Strategy Determines Fate of Organizations

Peter Clayton

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.

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