Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching The Facebook Effect: The Inside Story of the Company That Is Connecting the World, a fascinating history of the company and its impact on our lives.
This is Peter Clayton with a Leadership Channel Podcast on TotalPicture Radio -- the first interview from the AdWeek Media Social Media Strategies conference I attended this week in New York. What was the buzz? Facebook. YouTube. Foursqure. Metrics. According to Elisia Camahort Page, COO of BlogHer, half of the 500 million people on Facebook don't use other social media networks. Facebook "sharing" is 35%, (compared to 15% on Twitter).
Our guest today is David Kirkpatrick, the author of The Facebook Effect: The Inside Story of the Company That Is Connecting the World (Amazon.com affiliate link). For more than 20 years David was a writer for Fortune, most recently as the senior editor for internet and technology. He has written numerous cover stories about Microsoft, IBM, Apple, Sun, Intel, and numerous other subjects, features on subjects including Facebook, MySpace, Second Life, the safety of cell phones and Technology in China, plus his weekly "Fast Forward" column. He is regularly ranked one of the world’s top technology journalists. His expertise on these subjects led him to pen the definitive book on Facebook, The Facebook Effect: Effect, that uncovers how in little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. In our exclusive interview, David shares how Facebook was created, why it has flourished, why "The Social Network" is an entertaining, but false film, and Facebook's biggest challenge.
About Peter Clayton
Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.