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Playing to Win: How Strategy Really Works

A Conversation with Roger Martin, bestselling author and Dean of the Rotman School of Management, University of Toronto

 
Roger Martin, Co-Author with A.G. Lafley, Playing to WinRoger Martin

How leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success-where to play and how to win.

Are you just playing-or playing to win? Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future-something that doesn't happen in most companies.

Welcome to a special Leadership Channel Podcast on TotalPicture Radio, featuring guest podcaster David Dalka CEO business strategy advisor and keynote speaker.

Joining David is Roger Martin dean of the Rotman School of Management at the University of Toronto. His latest book, Playing to Win: How Strategy Really Works - (written with A.G. Lafley) , is a Wall Street Journal bestseller. He serves as strategic advisor to the CEOs of large companies worldwide. Martin has published fifteen Harvard Business Review articles and seven books.

In 2011, he was named by Thinkers 50 as the sixth top management thinker in the world. In 2010, he was named by Business Week as one of the 27 most influential designers in the world. In 2007 he was named a Business Week 'B-School All-Star' for being one of the 10 most influential business professors in the world.

Roger Martin, Co-Author with A.G. Lafley, Playing to WinDavid Dalka

A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G's sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success-where to play and how to win.

The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are:

• What is our winning aspiration?
• Where will we play?
• How will we win?
• What capabilities must we have in place to win?
• What management systems are required to support our choices?

The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach-and then making the right choices to support it-makes the difference between just playing the game and actually winning.

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Peter Clayton

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.

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