"Only 15 percent of companies measure culture. 75 percent measure engagement. Yet it's culture that drives engagement." John Mattone
Culture was long thought to be merely a 'soft' resource in the corporate equation. However, more and more business leaders are beginning to recognize the necessity of culture when it comes to creating and sustaining long-term growth and change. What is the key to creating a strong business culture? Leadership. The best cultures start with CEOs who set the tone for the rest of the company, guiding others through the often difficult process of corporate transformation.
welcome to a Leadership Channel Podcast on TotalPicture, this is Peter Clayton. Joining me today is frequent contributor to TotalPicture, David Dalka.
Our guest John Mattone, the co-author, along with CEO magazine editor-in-chief Nick Vaidya, of Cultural Transformations, Lessons of Leadership and Corporate Reinvention recently published by Wiley. John is widely acknowledged as one the world's leading authorities on leadership, talent and culture. He advises Fortune 1000 CEO's and senior leadership teams on how to create and sustain a leadership and talent culture that drives superior operating results.
One Amazon reviewer wrote... "For change to be successfully implemented, an organization must have a culture that embraces change rather than resist it. The authors define culture and provide a framework for understanding the culture of an organization. Then they go into great detail explaining their six step process for transforming the culture of an organization."
Questions Peter and David Ask John Mattone
Peter: John, welcome to TotalPicture. As we all know, change is hard. Cultural change especially in large companies, is very hard. For it to work, it has to start at the very top, doesn't it?
Peter: How did you identify and find the CEO's you and Nick interviewed in Cultural Transformations?
Peter: Is there a similar strategy, trait or approach that is used by these CEO's?
David: You've stated that leadership is about much more than the individual leader and that viewpoints need to change, can you explain why you feel that way?
David: In one of your Youtube videos you state, "Leadership is much bigger than spreadsheets."Please elaborate....
David: You have 20 laws of leadership, which one is the most important and why?
Peter: What about global organizations? Isn't it difficult to maintain a consistent corporate culture across many diverse regions of the world - Asia for instance?
David: You have quite a global reach, how did that develop and what can people in North America learn from business culture practices in other parts of the world?
David: You stated that to match the culture to the need that one "must understand the drivers and core responsibilities needed for your business strategy to succeed." In your opinion, why do many executives skip your suggested step?
David: On page 5 you stated, "Increasingly, companies are questioning the incessant reorganizing, reengineering, and restructuring in the name of efficiency." What caused that in the first place? What should replace it? When you say in the name of, what true agenda is being hidden?
Peter: I've talked to many leaders on this show about the importance of culture - Tony Hsieh at Zappos for example... who seems to continually tinker with the culture at Zappos. So is corporate culture something that needs to be calibrated on a consistent basis rather than set in stone?
David: In another youtube video you ask the audience "Are you a role model?" From my vantage point, it seems like there are less quality role models today? In what ways have you been a role model to others?
David Dalka is a CEO advisor and keynote speaker at Fearless Revival
About Peter Clayton
Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.