Four Mindsets: Intimacy, Generosity, Vulnerability, Candor
In his new book, Who's Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success - and Won't Let You Fail - Keith Ferrazzi, the internationally renowned thought leader, consultant, and bestselling author of Never Eat Alone, shows us that becoming a winner in any field of endeavor requires a trusted team of advisors who can offer guidance and help to hold us accountable to achieving our goals. According to Ferrazzi, "It is the reason PH.D candidates have advisor teams, top executives have boards, world class athletes have fitness coaches, and presidents have cabinets."
Keith was the featured speaker at this year's SHRM Conference Orientation. A perfect slot for Keith's message. One audience group exercise was very revealing: Asking our neighbor "What are you most passionate about?" And listening to them expound on their real passion. This leads to a much more engaging conversation than, "hi where do you work?" or my least-favorite conversation non-starter at the SHRM conference: "Sure is hot!" (Yup, that's New Orleans in July). My neighbor's passion was photography, a subject I happen to know a great deal about, leading to a substantive dialogue.
Keith Ferrazzi's podcast from SHRM 2009 Conference is sponsored by Careers at Deloitte. Who's behind some of the world's biggest companies? Maybe you.
So many of us are caught in a constant tug-of-war between work and wellness. Keith Ferrazzi's Who's Got Your Back offers a strategy to execute on your most ambitious plans without costing your happiness, well-being, or sanity--in fact his program promises to enhance them by building deeper, more supportive relationships. Ferrazzi offers a nine-step approach to building what he calls "lifeline relationships," an inner circle of deep, trusting peer support partners who serve as advisors, cheerleaders, and accountability watchdogs. These are more than colleagues, more than friends--they are true, caring comrades in arms who respect you enough to tell you like it is. The gem of this program is that Keith pays attention to the mechanisms that have been proven to make change stick--a striking difference between most self-help programs and Ferrazzi's signature "let others help." What's more, with Who's Got Your Back you'll create relationships that are meaningful well beyond your shared success--a rare and welcome gift in the world of professional development. (From a review by Mehmet C. Oz, MD, on Amazon.com)
Keith Ferrazzi Biography
Keith Ferrazzi transformed professional networking with his bestselling book Never Eat Alone, which shared the secret of his impressive climb to the top: powerful marketing acumen, deep generosity, and a remarkable ability to connect with others. Never Eat Alone has been recognized by Forbes as one of "the best business books" every year since 2005. Both Forbes and Inc. have called him "one of the world's most connected individuals."
As founder and CEO of the business consulting firm Ferrazzi Greenlight (www.ferrazzigreenlight.com), Ferrazzi counsels the world's top enterprises on how to dramatically accelerate the development of business relationships to drive sales, spark innovation, and create team cohesion. As a thought leader and advocate for corporate citizenship, he has rallied executives around initiatives to improve healthcare and education nationwide. His annual Big Task Weekend event brings together key executives from companies such as Kaiser Permanente, Safeway, and Mars to draft innovative partnerships to improve American health and wellness.
Ferrazzi is a frequent contributor to CNN and CNBC. He has authored numerous articles for leading business and consumer publications, including Forbes, Inc., Fast Company, The Wall Street Journal, the Harvard Business Review, and Reader's Digest. He has been named a "Global Leader of Tomorrow" by the World Economic Forum and one of the most creative Americans in Richard Wurman's Who's Really Who. Ferrazzi's extraordinary rise to prominence has even inspired a Stanford Business School case study.
Ferrazzi was previously Chief Marketing Officer at Starwood Hotels, where he oversaw marketing activities for global brands including Sheraton, Westin, The Luxury Collection, St. Regis, and W Hotels. Ferrazzi also served as Chief Marketing Officer for Deloitte Consulting, a leading global management consulting firm, where he developed and managed the industry's first globally integrated marketing organization. His creative strategy drove Deloitte's "Consulting" brand recognition from the lowest in the industry to a top spot, spurring the highest featured growth rate in the industry.
Ferrazzi serves on the Yale University Board of Alumni Governors and the Board of Trustees of the Kiski School, and is also a Fellow of the Berkeley College at Yale. Ferrazzi's interests also include an examination of the relationship between leadership success and spirituality.
About Peter Clayton
Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.