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    • Podcast interview with Penelope Trunk of Brazen Careerist
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Brazen Careerist

Podcast with author and Brazen Careerist founder, Penelope Trunk

 
Penelope TrunkPenelope Trunk

"The best thing that you can do for your career is to get a strong set of mentors." -- Penelope Trunk.

Welcome to a special Career Strategy channel podcast on TotalPicture Radio -- with Peter Clayton reporting. I'm thrilled to have back on the show today Penelope Trunk, the author of Brazen Careerist and founder of the Brazen Careerist web site, a career management tool for next-generation professionals. Brazen Careerist enjoys about 200,000 page views per month.

"Brazen Careerist exists to give everyone an opportunity to build and nurture a network of trusted peers. Other professional sites allow you to display a network, but not necessarily build one. Microblogging resources like Twitter can tell you who you should network with, but it's tough to build a real relationship on 140 character missives. And social networks like Facebook are great for having a conversation, but it's a conversation that employers don't want to hear. "

Our Exclusive interview with Penelope Trunk is sponsored by Jobs in Pods. "The only podcast where real employers, real recruiters, and progressive staffing and executive search firms talk about their jobs, and how to get them."

Questions Peter Clayton Asks Penelope Trunk

It's probably been two years since we've had a chance to catch up. So bring us up-to-date on Brazen Careerist.

Is Brazen Careerist targeted specifically to the Gen Y community?

What makes this different from Facebook or Linkedin, or other social networking sites?

How many bloggers are currently writing for Brazen Careerist, and what's the profile of your bloggers?

Quoting from your blog: "I built my career on giving counter-intuitive advice about careers based on my own non-traditional path." Can you give us an example of what you mean?

How does Brazen Careerist Make Money?

Tell us about the top 50 Gen Y companies on Brazen Careerist

What's the buzz on your site? What are a couple of the "hot buttons" people are writing about?

This week, Brazen Careerist published a new eBook titled What I know About Getting A Job -- It's free, by the way. You can download it on the Brazen Careerist website, on TotalPicture Radio -- and probably 100 other places by now. Tell us how this whole thing came about...

What did you learn from the process of creating the eBook?

Do you still knit outside the lines?

Penelope Trunk Biography

Penelope Trunk is CEO of Brazen Careerist, a career management tool for next-generation professionals. This is her third startup. Each company Penelope built was focused on a community. Her own career path has had twists and turns and in a world where straight, safe career paths are nowhere to be had, Penelope appreciates the power of managing oneself through community.

Penelope's career began in Los Angeles, where she played professional beach volleyball. She then went to graduate school for English. During that time she learned HTML which allowed her to get a job in the marketing department at Ingram Micro.

After a stint in the Fortune 500, she went to a few smaller software companies and then started her own company, Math.com, a math-tools resource for the teaching community funded by Encore Software. She sold that company for a small sum, and founded eCitydeals, an online auction service for city governments, which was funded by Shelter Ventures, and was shut down in the dot-com bust.

During this time, Penelope wrote a column for Business 2.0 magazine about her experiences as a startup founder. She relocated to New York City and after only a few months at her next startup, she found herself a block from the World Trade Center when it fell.

She decided to be a full-time writer so she did not have to leave her apartment. And she focused on giving career advice instead of writing about herself. At that point, generation Y was entering the workforce and they were looking for advice to tell them how to steer a career that accommodates their lives: old career advice was irrelevant to them.

Penelope started writing career advice for a new generation of workers. Today Penelope is the author of a bestselling career advice book for generation y and the number one career blog.

She explains why old advice - like pay your dues, climb the ladder, and don't have gaps in your resume - is outdated and irrelevant in today's workplace. She has a reputation for giving advice that is counterintuitive but effective, like take long lunches, ignore people who steal your ideas, and stop vying for a promotion.

She is dedicated to helping people find success at the intersection of work and life, because that's what she wants for herself. She thinks of career advice as a group effort. And she launched her company, Brazen Careerist, to create a large-scale community for young people manage their careers for the new millennium.

"What I know About Getting A Job" contributors

Penelope Trunk http://www.penelopetrunk.com

Mark Stelzner - http://www.inflexionadvisors.com/

Lance Haun - http://rehaul.com/

John Sumser - http://www.hrexaminer.com/

Jim Stroud - http://www.jimstroud.com/

Kris Dunn - http://www.hrcapitalist.com/

Todd Raphael - http://www.ere.net/

Jason Alba - http://www.jibberjobber.com/login.php

Sharlyn Lauby - http://www.hrbartender.com/

Laurie Ruettimann - http://punkrockhr.com/

Alexander Kjerulf - http://positivesharing.com/

Ben Eubanks - http://upstarthr.com/

Steve Roesler - http://steveroesler.com/

Kevin Grossman - http://www.hrmarketer.com/

Lisa Rosendahl - http://www.lisarosendahl.com/

Chris Ferdinandi - http://renegadehr.net/

Peter Clayton - http://www.totalpicture.com/

Rich DeMatteo - http://www.CornOnTheJob.com/

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Peter Clayton

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.

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