February 24, 2017

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HR Technology Interviews

Executive Profile: Leela Srinivasan, CMO Lever


Lever is on a mission to help companies fundamentally improve the way they hire.

Published on January 31 2017
Leela Srinivasan, CMO Lever-TotalPicture Radio interviewLeela Srinivasan

"Companies that view recruiting as a transaction are missing the point... Recruiting has always been about relationships."

Leela Srinivasan, Chief Marketing Officer at Lever, brings a wealth of industry, marketing and general business experience to her company. Previously, Leela served as VP of marketing at OpenTable, where she built product marketing from scratch and established the foundations of a B2B marketing team.

Leela spent four and a half years as a marketing leader in LinkedIn's Talent Solutions business, co-founding the Talent Connect conference and contributing to the business scaling from $200M to $1B in revenues.

Additionally, she worked in management consulting for Bain in San Francisco and London, and has several years of experience in sales and sales management. Leela earned her MBA in general management from the Tuck School of Business at Dartmouth and her MA in history and English literature from the University of Edinburgh in her native Scotland.

According to Leela's LinkedIn profile, Lever is "on a mission to help companies fundamentally improve the way they hire. I joined the team because I am, frankly, nuts about talent acquisition. I think the world is ready for a better ATS that helps teams collaborate much more effectively in recruiting the best talent."

At LinkedIn, she joined "as the first product marketer for LinkedIn Talent Solutions (LTS), the company's largest and fastest-growing business. I was the third marketing employee for LTS; when I left there were over 55 globally."

Welcome to an Executive Profile, HR Technology Channel Podcast on TotalPicture Radio, I'm your host, Peter Clayton. I'm excited to have Leela Srinivasan on the show today, whom I met at a conference several years ago, when she was leading the Talent Connect conference for LinkedIn.

Stay tuned... A complete transcript of Leela's interview will be available soon!


Bill Kutik - The Little ATS That Could


His latest HR Executive Magazine Column: Imagine Chasing Taleo for 18 Years?

Published on January 24 2017
Bill Kutik - HR Executive Online columnist -TotalPicture Radio interviewBill Kutik

Imagine Chasing Taleo for 18 Years?

Bill Kutik is considered the leading independent analyst of the HR technology marketplace with specialties in HCM, Recruiting, Talent Management, SaaS, mobile and social networking.

In 2015, he started Firing Line with Bill Kutik®, the first independent broadcast-quality video interview series about HR technology. New episodes appear monthly on YouTube.

Since 1990, he has been Technology Columnist for Human Resource Executive (and for HREOnline™ since 2006,), also serving as founding co-chairman of the magazine's famous annual conference, HR Technology Conference & Exhibition, since it began in 1998 until 2013. In 2008, he started The Bill Kutik Radio Show®, a bi-weekly online talk show with industry leaders, currently on hiatus but with 183 episodes in the archive.

For 20 years, he was consulting editor for Esther Dyson's leading computer industry newsletter, Release 1.0. Previously he was the founding editor of the monthly magazine, Computers in HR Management; managing editor of Ziff-Davis' Computer Industry Daily; and a reporter for The New York Times and The New York Daily News. He has also published articles in Newsweek, Washington Post, Institutional Investor, New York Magazine, Business Month, IHRIM Journal, Cruising World and Backpacker (where he was the founding editor).

He has a B.A. degree from Harvard University and is president of Kutik Communications, a strategy, marketing and editorial consulting firm in Westport, Conn.


Jason Nazar - Comparably Takes on Glassdoor, LinkedIn and Salary.com


How reliable is anonymous data? Jason Nazar, co-founder and CEO of Comparably Joins Peter Clayton to Discuss His Tech Startup.

Published on January 05 2017
Jason Nazar, co-founder and CEO of Comparably - TotalPicture Radio interview with Peter ClaytonJason Nazar

We've all seen the many news reports detailing the proliferation of fake news. Fake news sites, spreading fake news on Facebook and other social media sites -- especially considering evidence suggest that the fake news phenomenon impacted the recent Presidential election. (According to Pew, 44% of American adults get their news from Facebook). In my book, that's terrifying.

Which is a cleaver lead-in to this: How reliable is anonymous user-submitted data on sites like Glassdoor?

In an SHRM article written by Caryn Freeman, titled, Companies Fight Bad Online Reviews with Lawsuits, she writes, "As social media continues to impact consumer decisions - 67 percent of people are influenced by online reviews, according to SEO consultancy Moz-some companies are taking legal action against negative reviews on websites."

I'm sure many of you who've followed the growth and popularity sites like Glassdoor, Salary.com, and LinkedIn are aware of a number of  lawsuits and subpoenas being filed to reveal the identities of anonymous users.

Welcome to a HR Tech/TA Technology Channel Podcast on TotalPicture Radio, I'm your host, Peter Clayton.

Joining me is Jason Nazar,co-founder and CEO of Comparably, a tech startup taking on Glassdoor, LinkedIn, and Salary.com as the best new online destination for job monitoring, transparent salary, and culture data. The word disruptive has become cliché - I almost hesitate to use it... but I believe disruptive is the only adjective to accurately describe what Comparably is up to.


Hashtags on Steroids - the New HRmarketer


Mark Willaman Demos the latest jaw-dropping features in HRmarketer Insights. Seriously.

Published on March 17 2015
Mark Willaman, Founder and CEO of HRmarketer Softward -TotalPicture interview with Peter ClaytonMark Willaman

HRmarketer provides a unique and valuable resource for HR brands, talent acquisition leaders, industry influencers and key analysts wanting to enhance their visibility and improve their knowledge of the HR marketplace.

Welcome to a HR Technology Channel videocast and podcast. I'm Peter Clayton, producer/host of TotalPicture. Today, my guest is the Founder and CEO of HRmarketer Software, Mark Willaman.


Hashtags on Steroids - the New HRmarketer from Peter Clayton on Vimeo.

If you work in the HR and/or talent acquisition space, especially in a marketing, sales, or advertising role, I'm sure you are familiar with HRmarketer, and probably use the software. For the ten years I've covered this industry, HRmarketer has been THE place to keep track of conferences, events, speaking opportunities, research, and used for news distribution.

Over the past several years, Mark, along with his team of developers, have continuously improved the product: especially as a discovery tool across social media platforms, called HRmarketer Insights. And this is where we will spend most of our time with Mark.

Want to know the 5 top articles this week for a specific topic? You can customize the Insights dashboard to tell you just that, along with popular HR topics, what to blog about, what's trending on social networks, and who's engaging with you. Much of the dashboard can be customized, including an area called Brand Comparison Relationships.

Although our interview is available as both a videocast and podcast, I encourage you to watch this interview: Mark is going to demo some of the brand-new features and capabilities available in HRmarketer Insights that will definitely get your attention!

HotCast Over 20K downloads


How Data and Mobile are Changing the Face of Talent Acquisition


Ivan Casanova, SVP Marketing at Jibe, Inc. Details how marketers are becoming data scientists.

Premiers on March 05 2015
SVP Marketing at Jibe, Inc. video produced by Peter Clayton - TotalPicture Media Ivan Casanova

Video from Global #HRU in New York, recorded by TotalPicture February 6, 2015:

Ivan Casanova is the Senior Vice-President of Marketing at Jibe, Inc., which provides cloud-based recruiting technology solutions for talent acquisition teams to help them identify, attract, and engage top talent.

In this highly interactive session, Ivan discusses the importance of mobile technologies in the recruiting process, and the convergence of traditional marketers to data scientists. At the session, Ivan announced the creation of the new Data Driven Recruiter educational resource.

Videos recorded at Global #HRU New York are sponsored by RecruitiFi, a unique new category of recruiting that connects top recruiters with companies looking to hire exceptional talent.

Founded in 2009 on the principles of improving both the job seeker and recruitment professional experience, Jibe is on a mission to transform hiring. Jibe empowers companies to optimize recruitment, providing talent acquisition professionals with software for data and analytics, mobile-optimized apply, talent networks, social referrals, and job distribution solutions.

Jibe is headquartered in New York City and is backed by top investors, including Sapphire Ventures, Longworth Venture Partners, Polaris Partners, DFJ and Gotham Ventures. For more information, please visit www.jibe.com and follow @Jibe on Twitter.

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