March 23, 2018

Online Strategies Interviews


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HR Technology Interviews

Social Media Is for Hippies. Social Media Marketing Is for Business.


Ignore the Hype. Believe the Facts. A conversation with Erik Deckers

Published on July 16 2012
Erik DeckersErik Deckers

"By saying you don't trust your employees to communicate with your public, you're essentially saying you hired people who will put out bad or incorrect information, or won't communicate to your customers properly. If, however, if you trust employees to answer customer service calls and give them the ability to accept returns, give credits, and speak on the company's behalf, then you can trust them to talk to customers online. These employees make decisions that can affect the company's bottom line every day. You're trusting them to provide good customer service to create repeat customers."

Erik Deckers is the co-owner and vice president of creative services of Professional Blog Service, a ghost blogging and social media agency. Erik has been blogging since 1997, and speaks widely on social media topics for personal branding, business, crisis communication, and citizen journalism. He is also a newspaper columnist and award-winning playwright.

Peter Clayton, producer/host of TotalPicture Radio, met Erik at BlogWorld New York a few weeks ago - actually at a cocktail reception hosted by his publisher, Pearson. Erik's latest book, authored with Jason Falls has one of those attention grabbing titles: No Bu*lsh*t Social Media The All-Business, No-Hype Guide to Social Media Marketing. A perfect subject for a Online Strategy Channel podcast.


How Social Media Changes HR


A conversation with Jessica Miller-Merrell, SPHR, CEO Xceptional HR

Published on July 09 2012
Jessica Miller-Merrill Blogging4Jobs Jessica Miller-Merrell

Ignoring social media could be dangerous to your company, your recruiting efforts, and your career.

Peter Clayton got together with Jessica Miller-Merrell at the HRPS Global Conference in New York, where she and William Tincup led a session discussing the big three in social media: Twitter, Facebook, and LinkedIn - and demonstrated how social media can help, as well as hurt, your organization.

In our podcast, Jessica and Peter cover current social media trends, current and upcoming legislation and what your employment lawyer doesn't know about social media. Do you know how to develop a social media policy to align with your organization's goals, as both your organization and technology evolve?

In our interview, Jessica makes the case for why human resource professionals need to understand and engage in this new online world and how it can help develop their teams, increase employee engagement and position their HR team as a strategic, income generating department and partner within their organization.

Have a listen to our interview with Jessica focused on Twitter, and her book, Tweet This! Twitter for Business. With over 100,000 followers on Twitter, this lady knows of what she speaks!

Cultural Fit Counts When Choosing a Job and A Company


Podcast Interview With Art Papas, Founder and CEO of Bullhorn and the new career site theFIT

Published on February 25 2012
Art Papas, Founder and CEO of Bullhorn and  theFITArt Papas

"Because life is short and the workday is long, theFIT is on a mission to make your office a place you want to work."

A favorite Hollywood story line is the "fish out of water." Films like Miss Congeniality, where Sandra Bullock plays an FBI agent who is assigned to infiltrate a beauty pageant make for great entertainment and lots of laughter. However, you do not want to be a "fish out of water" where you work: You won't be laughing.

On the very top of your list when researching companies you would like to work for, and when considering a job offer: Cultural fit. I've heard about the importance of cultural fit from many CEOs whom I've interviewed, including Tony Hsieth, CEO of Zappos, and our guest today, the founder and CEO of theFIT, and Bullhorn, Art Papas. Both shared stories with me of early in their careers, joining large, well-known companies where they were "fish out of water," and miserable.

theFIT is a career site that is trying to address the most important issue in hiring: culture fit. Developed by small team within the recruiting software company, Bullhorn, Inc.,  theFIT helps its members get inside the heads of current or prospective co-workers by asking pointed questions that reveal the real DNA of a workplace.


Putting The Power Of Precise Recruiting Technology In The Hands Of Candidates And Recruiters.


Podcast interview with Brin McCagg, President of OneWire

Premiers on February 22 2012
Brin McCagg, President OneWireBrin McCagg

"We believe that a company's greatest asset is its people, and our matching technology makes it easier than ever for employers to fill their opportunities by connecting with the most qualified people."

"Recruit Smarter. Get OneWired! Attract, hire and develop the right talent on a single platform." That's what it says right here on the home page of, in big letters, too.

This is Peter Clayton with an Online Strategy Channel podcast on TotalPicture Radio. Joining me today in New York is the co-founder and president of OneWire, Brin McCagg. I had the good fortune to meet Brin at the recent SourceCon Conference at the Georgia Aquarium in Atlanta.


Get Hired CEO, Suki Shah


Job Board ATS Video Audio Social Recruiting.

Published on February 01 2012
Get Hired CEO, Suki Shah Suki Shah

Get Hired "uses video to combine the visibility of a job board with the functionality of an applicant tracking system."

In Todd Raphael's article on ERE.Net, Suki Shah, CEO of a new recruiting - job seeker website called describes his concept as "Job board ATS video audio social recruiting."

Welcome to a special Online Strategy Channel podcast on TotalPicture Radio with Peter Clayton reporting., the new career website,  launched on January 30th. It aims to be a one-stop shop for hiring managers and job seekers. was co-founded by Shah, 28, who was inspired to create the integrated site after running his own medical diagnostics company and experiencing difficulties with the hiring process.

In the company's press release announcing Get Hired, they state: "New Site Uses Video to Combine the Visibility of a Job Board with the Functionality of an Applicant Tracking System, Reinvents How Employers and Job Seekers Connect Online."


More HR Technology Interviews Articles & Podcasts

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