August 23, 2017

Online Strategies Interviews


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HR Technology Interviews

The Job Board Doctor, Jeff Dickey-Chasins, Is In


10 Earth-Shattering, Mind-blowing Things That Happened in Online Recruiting During 2011

Published on December 31 2011
The Job Board Doctor, Jeff Dickey-ChasinsJeff Dickey-Chasins

Job Boards, LinkedIn, Monster, Matching Sites, Mobile, Money, TheLadders, Indeed, Temps, Perms, and More Money!

Welcome to a special weekend edition, New Years Celebration - Online Strategy Channel podcast on TotalPicture Radio, with Peter Clayton reporting. 10 Earth-shattering, Mind-blowing Things That Happened in Online Recruiting During 2011- that's the tile of a recent article on that jumped out at me, grabbed me and said, "whoa, I want to hear more." The author, Jeff Dickey-Chasins agreed to come on the show and expand on the "mind-blowing things" he highlights in his article!

Jeff is a veteran of the job board, publishing, and e-learning industries. He was the original marketing director for, growing it from $7 million to $65+ million in three years. He has worked with numerous job boards and HR-related sites over the past 20 years. His site can be found at


Carmine Gallo: 7 Steps to foursquare


The Power of foursquare: One Million New Users Per Month: 30 Check-Ins Per Second

Published on November 11 2011
Carmine Gallo, Gallo CommunicationsCarmine Gallo

Connect with Your Customers. Anytime. Anywhere.

According to Carmine Gallo, "If you’re not taking advantage of the social networking app known as foursquare, you’re missing out on one of the greatest marketing tools of our time." Welcome to a Online Strategies Channel podcast on TotalPicture Radio with Peter Clayton reporting.

I met with Carmine at the Roger Smith Hotel in New York recently. Like most of you, I "get" foursquare when it comes to restaurants and bars, but how can foursquare help build the business and the brand of a consultant? Or a small, B2B service provider? How can it help you?

Foursquare is a social, mobile networking app that empowers customers to check in at businesses and share their locations with friends through smartphones and PDAs. A pioneer in location-based marketing (LBS), foursquare invites your customers to experiment, to compete, to share, and to have deeper, more meaningful interactions with your products and services. Carmine's new book is titled The Power of foursquare. (B&N Affiliate link).

Press Releases 101 with Mickie Kennedy, eReleases


The Art and SEO of Press Release Writing and Distribution with Industry Expert Mickie Kennedy

Published on September 30 2011
Mickie Kennedy, eReleasesMickie Kennedy

A Do-it-Yourself approach to press release writing and distribution. Free vs paid? What's the difference between PRNewswire, BusinessWire, and PRWeb? How, and when to write a press release. What are some common mistakes that are made in writing a press release?

This is Peter Clayton, producer/host of TotalPicture Radio, The Voice of Career and Leadership Acceleration™. Welcome to a special Online Strategies Channel podcast. Joining us today is Mickie Kennedy, founder of eReleases, a press release writing and distribution service.

I've been using press releases for years to help promote the interviews with CEOs, thought leaders, subject matter experts, best-selling authors, industry leaders, keynote speakers and visionaries here on TotalPicture Radio, I've used eReleases - as well as other services - for distributing our press releases. As a matter of fact, we had a release promoting our new show with Riviera Advisiors - Insights: Amplified published this week through eReleases - and next week we'll have another release promoting our interview with Mike Hard, CEO of BountyJobs that will be distributed. So I wanted to "go behind the curtain" to find out what makes for a successful press release. Mickie shares his tremendous knowledge and experience with us. There is art, as well as SEO that goes into a well-crafted press release.


StartWire CEO Chris Forman


StartWire: Tripit for Managing a Job Search

Published on May 11 2011
Chris Forman, CEO StartwireChris Forman

Welcome to an Online Strategies Channel podcast on TotalPicture Radio with Peter Clayton reporting.

StartWire is a new way to discover jobs and contacts and eliminate the "black hole" many job seekers experience. The StartWire platform, currently in beta, allows users to discover jobs where they have personal and professional connections, confidentially share their job search activities to get referrals, benefit from free expert advice, and receive daily updates from over 2100+ employers.

StartWire was founded by a team of seasoned recruiting technology veterans and funded by some of the most respected names in the talent acquisition space, Joining Peter Clayton is one of the founders, Christian Forman -- the former president of AIRS, and serial entrepreneur.



Podcast with social media pioneer and BranchOut founder, Rick Marini

Published on February 24 2011
Rick Marini, CEO BranchOutRick Marini

On Linkedin: "We're fishing in two different ponds." Why those silly games? What's next? "BranchOut introductions - and a focus on enterprise solutions for recruiters and sales professionals."

Welcome to an online savvy channel podcast on TotalPicture Radio. This is Peter Clayton reporting. Joining us today is Rick Marini a pioneer in online social media for over a decade. He's the Founder & CEO of BranchOut – the new career networking service on Facebook. If you’re on Facebook, chances are you’ve received numerous requests from your friends to join them on BranchOut. According to the service, "Members can search the database to quickly find all of their professional contacts for the ultimate inside connections for great opportunities including jobs, leads and career networking. BranchOut also operates the largest job board on Facebook with over 3 million jobs and 20,000 internships."


More HR Technology Interviews Articles & Podcasts

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