March 18, 2018

Online Strategies Interviews


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HR Technology Interviews

Press Releases 101 with Mickie Kennedy, eReleases


The Art and SEO of Press Release Writing and Distribution with Industry Expert Mickie Kennedy

Published on September 30 2011
Mickie Kennedy, eReleasesMickie Kennedy

A Do-it-Yourself approach to press release writing and distribution. Free vs paid? What's the difference between PRNewswire, BusinessWire, and PRWeb? How, and when to write a press release. What are some common mistakes that are made in writing a press release?

This is Peter Clayton, producer/host of TotalPicture Radio, The Voice of Career and Leadership Acceleration™. Welcome to a special Online Strategies Channel podcast. Joining us today is Mickie Kennedy, founder of eReleases, a press release writing and distribution service.

I've been using press releases for years to help promote the interviews with CEOs, thought leaders, subject matter experts, best-selling authors, industry leaders, keynote speakers and visionaries here on TotalPicture Radio, I've used eReleases - as well as other services - for distributing our press releases. As a matter of fact, we had a release promoting our new show with Riviera Advisiors - Insights: Amplified published this week through eReleases - and next week we'll have another release promoting our interview with Mike Hard, CEO of BountyJobs that will be distributed. So I wanted to "go behind the curtain" to find out what makes for a successful press release. Mickie shares his tremendous knowledge and experience with us. There is art, as well as SEO that goes into a well-crafted press release.


StartWire CEO Chris Forman


StartWire: Tripit for Managing a Job Search

Published on May 11 2011
Chris Forman, CEO StartwireChris Forman

Welcome to an Online Strategies Channel podcast on TotalPicture Radio with Peter Clayton reporting.

StartWire is a new way to discover jobs and contacts and eliminate the "black hole" many job seekers experience. The StartWire platform, currently in beta, allows users to discover jobs where they have personal and professional connections, confidentially share their job search activities to get referrals, benefit from free expert advice, and receive daily updates from over 2100+ employers.

StartWire was founded by a team of seasoned recruiting technology veterans and funded by some of the most respected names in the talent acquisition space, Joining Peter Clayton is one of the founders, Christian Forman -- the former president of AIRS, and serial entrepreneur.



Podcast with social media pioneer and BranchOut founder, Rick Marini

Published on February 24 2011
Rick Marini, CEO BranchOutRick Marini

On Linkedin: "We're fishing in two different ponds." Why those silly games? What's next? "BranchOut introductions - and a focus on enterprise solutions for recruiters and sales professionals."

Welcome to an online savvy channel podcast on TotalPicture Radio. This is Peter Clayton reporting. Joining us today is Rick Marini a pioneer in online social media for over a decade. He's the Founder & CEO of BranchOut – the new career networking service on Facebook. If you’re on Facebook, chances are you’ve received numerous requests from your friends to join them on BranchOut. According to the service, "Members can search the database to quickly find all of their professional contacts for the ultimate inside connections for great opportunities including jobs, leads and career networking. BranchOut also operates the largest job board on Facebook with over 3 million jobs and 20,000 internships."


Blekko's Suite


Podcast with Rich Skrenta, technology executive and CEO of Blekko

Published on October 08 2010
Rich Skrenta Rich Skrenta

This is Peter Clayton reporting from SMX East in New York. One of the most interesting start-ups I learned about at SMX East, is blekko. A search engine. I know what you're thinking, "Right another search engine, what are they thinking?" But please hold your skepticism and your judgement. Blekko is on to something. First, the company has raised nearly $20 million. Second, wouldn't it be nice to have more than just two search engines? Especially one that takes a new, fresh approach to search you can't do using Google or Bing?

"I don’t think this is about Google or Bing. This is about providing more choice and it’s also about what’s happening to the web, you remember what happened to e-mail in the 90s where Microsoft was actually putting out reports saying, “Hey 99% of SMTP traffic is all spam now”. That’s what’s happening to the web now. We had a billion URLs in 2000. We have a hundred billion URLs today. There’s going to be a trillion URLs in a couple of years and I tell you what, they are not all good URLs in fact most of them are going to be junk." - Rich Skrenta


Trada's PPC


Podcast with Trada's "Minister of Products and Propaganda," Bill Quinn

Published on October 06 2010
Bill Quinn Bill Quinn

"Campaigns in the Trada Marketplace have an average of 24 PPC Experts working on them... and growing every day."

Welcome to a special Internet Marketing Channel podcast on TotalPicture Radio, brought to you by Jobs in Pods -- the only podcast where real employers, leading recruiters and savvy staffing agencies tell you about their jobs - and how to get them.

This is Peter Clayton reporting from SMX East in New York. Have you ever tried to set up and run a Google

AdWords campaign? Tried to write the ridiculously short copy -- research and figure out which keywords to buy? How much to spend per day or per week, how much to bid on particular keywords? what markets to advertise in? What hours of the day to run your campaigns? I have, and that's why I wanted to meet, and talk with Trada. If you're not an expert in PPC (pay per click) advertising, good luck trying to fly solo on this one... It's the equivalent of walking onto the floor of the New York Stock Exchange to buy and sell futures with no training and experience.

According to their web site -- “Trada is revolutionizing the way Agencies, Advertisers and PPC Experts build and manage PPC marketing campaigns.” As a fan of This Week in Startups with Jason Calacanis, I was aware of Trada -- since their founder Niel Robertson had been a guest on Jason’s show -- and subsequently became a sponsor of this week in Startups -- so I was happy to learn that Trada would be exhibiting at SMX, and am happy to have Bill Quinn, the Minister of Products and Propaganda with us today!

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