June 24, 2017

Online Strategies Interviews


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HR Technology Interviews

HR Blogger Insights


Podcast with influential HR bloggers, Laurie Ruettimann and Kris Dunn

Published on October 05 2010
Kris Dunn Laurie Ruettimann Kris Dunn & Laurie Ruettimann

A "next generation" perspective on blogging and social networks - at work.

Welcome to a special Online Strategy Channel podcast on TotalPicture Radio from the HR Technology Conference and Expo in Chicago, with Peter Clayton reporting. Joining us are two of the most influential bloggers in HR, Laurie Ruettimann, co-founder, New Media Services, (former Punk Rock HR blogger), and now The Cynical Girl Blogger; and Kris Dunn, blogger for The HR Capitalist and Fist Full of Talent. Kris moderated a panel discussion at HR Tech - which included Laurie, Trish McFarlane, Mike Krupa, and Bryon Abramowitz - discussing the role, responsibilities, and benefits of blogging.


Using Social Networks


Podcast with David Meerman Scott, author of "The New Rules of Marketing and PR"

Published on July 24 2010
David Meerman Scott David Meerman Scott

"Companies That Have a Policy of Blocking Facebook at Work Are Saying "I Don't Trust You"

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your career and business. With tools like Facebook, YouTube, Twitter, and Linkedin, you can speak directly to recruiters, customers and comanies, establishing a personal link with the people who can help accelerate your career objectives.

Dear corporate America. Do you have a policy against your employees using the telephone to conduct business transactions? Do You know that the DOD (Yes, the Department of Defense) has a social media policy? Welcome to a Success Strategies Channel Podcast on TotalPicture Radio, this is Peter Clayton reporting. David Meerman Scott is a marketing strategist, and the author of numerous books on marketing. Based in Boston, he is a speaker at conferences and corporate events and runs seminars about marketing around the world. His latest book is the 2nd edition of the best selling: The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly.

David Meerman Scott and Peter Clayton discuss his completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly.


Collaborating with Traackr


Podcast with Traackr Chief Business Developer, Derek Skaletsky

Published on July 19 2010
Derek Skaletsky Derek Skaletsky

When I interviewed David Meerman Scott about his book World Wide Rave, he told me the story of Cindy Gordon vice president of New Media and Marketing Partnerships at Universal Orlando Resort. Cindy was in charge of creating a global marketing campaign to promote the new Wizarding World of Harry Potter theme park. She could have spent millions. Instead, she told just seven people. And those seven people told tens of thousands. Gordon estimates that 350 million people around the world heard about the new "Wizarding World" all by telling seven people.

Welcome to a Online Strategy Channel of TotalPicture Radio with Peter Clayton reporting. Last week' John Sumser from HRExaminer published his latest Top 25 List of Online Influencers. A key element in HRExaminer's Top 25 Lists is Traackr's Online Authority List -- a list of individuals steering online conversations about a specific market or topic. Traackr scans the social web to identify the most influential and most relevant people online. Joining us today is Derek Skaletsky Chief Business Developer at Traackr.

In a recent post on Traackr's blog' titled "Is marketing entering a Post-Demographic Era?"' Derek poses the following question: "Let's pretend that you are a marketing exec at a packaged goods company which is on the verge of launching a new, unique laundry detergent. Now let's pretend that I have put together two distinct groups of people to which you could market — but you can only choose one. The first group is made up of women' aged 25-45 with an average of 1.7 children and average HH incomes above $75k. The other group is made up of people who are all passionate about laundry and other household chores. Which group would you pick?"


Saleforce and Jigsaw


Podcast with Jim Fowler, CEO of Jigsaw

Published on April 27 2010
Jim Fowler Jim Fowler

DaaS Meets SaaS- Jim Fowler, CEO of Jigsaw on the Saleforce.com Acquisition

Accordig to Jigsaw, it is the world's largest database of up-to-date, downloadable, and complete contact and company information. With a directory of more than 21 million business contacts and over 25,000 contacts added and edited daily by a dedicated user base of over one million, the quality, content, and scope of Jigsaw's world-class contact directory is unrivaled. Every Jigsaw business contact is complete with a phone number (over 70% of which are direct dial), position, company, mailing address, and business email address. Jigsaw also offers free tools for researching companies as well as a user generated company research wiki pages.

Jigsaw was recently acquired by salesforce.com, and joining us today is the CEO and cofounder of Jigsaw, Jim Fowler.


Carmen Hudson, TweetAJob CEO


Living out Loud: How to Connect With an Audience, Build Loyalty, Be Authentic, and Create a Voice

Published on March 01 2010
Carmen Hudson, TweetAJob CEO
Carmen Hudson

"How do you get a job description, or convey an employer brand through a Tweet?"

Welcome to a Online Strategy podcast on Total Picture Radio with Peter Clayton reporting. Joining us is the "PeopleShark," Carmen Hudson. Carmen is CEO ofTweetAJOb, an innovative social recruiting platform.

Prior to founding Tweetajob, Carmen was Senior Manager, Talent Acquisition at Yahoo!. She led an award-winning team focused on the strategic application of sourcing programs, including event recruiting, employee referrals, employer branding and sourcing skill development. Her passion includes exploring social media strategies, including targeted network development, open social networking strategies, microblogging, and Web 2.0 applications. Prior to joining Yahoo!, she was manager, Global Strategic Sourcing, for Starbucks Coffee Corporation, where she developed sourcing strategies, recommended resources and tactics to support U.S. retail management hiring.

The title of this podcast came from Carmen's presentation at the Social Recruting Summit in New York City last November.


More HR Technology Interviews Articles & Podcasts

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  • HRExaminer | Top 25 HR Digital Influencer