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John Frankfurt Director of Online Development AMC TV

Online Strategies for AMC TV's Emmy Award Winning Mad Men

 
John FrankfurtJohn Frankfurt

I met John Frankfurt in 2006, when he was Educational Technologist for Columbia University Center for  New Media Teaching and Learning. He lead the development of an amazing interactive website dedicated to president Vaclav Havel's residency at Columbia in the fall of 2006. (The website is still live and worth exploring - see the link on this page). When president Havel passed away last month, I decided to re-publish the interview I had recorded with John, and we reconnected.

In his current role, John is responsible for managing the development of AMC TV's online publishing platforms and applications. Welcome to an Online Strategy Channel podcast on TotalPicture Radio, with Peter Clayton reporting.

Dedicated to producing quality programming and movie content for more than 30 years, AMC Networks Inc.  owns and operates several of the most popular and award-winning brands in cable television. AMC, IFC, Sundance Channel, WE tv and IFC Films produce and deliver distinctive, compelling and culturally relevant content that engages audiences across multiple platforms. The company also operates a global programming business, AMC/Sundance Channel Global, and AMC Networks Broadcasting & Technology, a full-service network programming origination and distribution company.

John's focus and responsibilities are the shows produced by AMC TV (John talks about developing online strategies for the hit show Mad Men in our interview). We discuss how websites have evolved from online brochures to part of the overall business strategy employed by forward-thinking companies. John's responsibilities include ensuring the fulfillment of specific partner and advertiser commitments, increasing the revenue and sales potential for AMC digital including Mad Men, Breaking Bad and The Walking Dead by developing and managing value-added advertiser features for the web, mobile and Facebook applications. Our podcast provides insights into the skills and responsibilities needed to be successful in this growing and dynamic field.

Peter Clayton

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.

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