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Sparc - Vine for Hiring Managers and Recruiters. An Interview with CEO Maury Hanigan

 
Maury Hanigan, Founder and CEO, Match-Click interviewed by Peter Clayton, TotalPicture Radio Maury Hanigan

Yea! I get to interview a woman tech executive! A self-described nerd and tech-head. Welcome to an HR Technology Channel Podcast and Vodcast on TotalPicture Radio with producer/host Peter Clayton.

Yes, we're shooting video (after all, we are talking about a video job app). Joining me is Maury Hanigan, the founder and CEO of Match-Click, Sparc an award-winning recruitment tool that "helps employers engage passive candidates."

PLEASE NOTE: SINCE THIS INTERVIEW WAS RECORDED, THE NAME OF THE COMPANY HAS CHANGED FROM MATCH-CLICK TO SPARC. I met-up with Maury a few weeks ago at her office in New York City, and after seeing a demo of Match-Click, wanted to have her on the show. The concept of Match-Click is really interesting, and believe many corporate recruiters would find this edge solution to be an effective tool for engaging potential passive candidates to - at the very least, open the recruiter's email.

Sparc is very simple to use, lives in the Cloud, and requires no installation or back-end configuration with corporate database systems. Have a listen... or watch the video.

Questions Peter Clayton asks Maury Hanigan in this Vodcast:

Let's start from the top: Give us your back-story.

What is Match-Click and how does is work?

I want to talk about passive candidates - a term that's thrown around a lot by vendors... and one I happened to use in your open. And now that the job market has flipped (and I think much faster than many employers anticipated) its really getting a workout. So Maury, who are these elusive passive candidates?

What can recruiters do to move passive candidates from not at all interested to open to talk?

One of the things you and I talked about when we met in New York was authenticity. And I brought up the typical corporate career page (this seems to be particularly prevalent on Facebook) which happens to have the same model -- and if you're watching the video version of this interview I'm going to show you exactly whom I mean -- Here she is -- this woman is everywhere along with her multicultural and multi-generational friends! (I hope she's making as much $ as Flo that Progressive Insurance woman.)

That's to me the key to what you're doing with Match-Click these are REAL People

How do you deal with the challenges?

  • Getting employees to shoot video of themselves? (I'm sure with millennials it's easier)
  • Getting HR to buy this concept
  • Getting legal to approve


Maury Hanigan is the CEO of Match-Click, the award-winning recruitment tool that helps employers engage passive candidates. She has more than 20 years' experience in the Talent Acquisition field and has been a leading innovator in recruiting practices to increase productivity. She is a frequent subject matter expert for the Wall Street Journal, New York Times, The Economist, the CBS Evening News, ABC World News and many more.

Stay tuned. The video version of our Exclusive interview with Maury Hanigan will air Saturday, January 31st!

Peter Clayton

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.

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