HRmarketer provides a unique and valuable resource for HR brands, talent acquisition leaders, industry influencers and key analysts wanting to enhance their visibility and improve their knowledge of the HR marketplace.
Welcome to a HR Technology Channel videocast and podcast. I'm Peter Clayton, producer/host of TotalPicture. Today, my guest is the Founder and CEO of HRmarketer Software, Mark Willaman.
If you work in the HR and/or talent acquisition space, especially in a marketing, sales, or advertising role, I'm sure you are familiar with HRmarketer, and probably use the software. For the ten years I've covered this industry, HRmarketer has been THE place to keep track of conferences, events, speaking opportunities, research, and used for news distribution.
Over the past several years, Mark, along with his team of developers, have continuously improved the product: especially as a discovery tool across social media platforms, called HRmarketer Insights. And this is where we will spend most of our time with Mark.
Want to know the 5 top articles this week for a specific topic? You can customize the Insights dashboard to tell you just that, along with popular HR topics, what to blog about, what's trending on social networks, and who's engaging with you. Much of the dashboard can be customized, including an area called Brand Comparison Relationships.
Although our interview is available as both a videocast and podcast, I encourage you to watch this interview: Mark is going to demo some of the brand-new features and capabilities available in HRmarketer Insights that will definitely get your attention!
Mark you recently sold the Fisher Vista marketing and PR agency, what was the reason behind this?
Give us a brief update on HRmarketer - the tools and capabilities.
Is HRmarketer Insights a separate product?
All right, before we dig into HRmarketer Insights, you're the best person I know to tell us what is trending this year in HR? What's new or perhaps a change from the topics people were talking about last year?
What are the major pain-points HR leaders are grappling with?
Mark, I want to spend some time having you give us somewhat of a virtual demo of HRmarketer Insights. I'm showing the dashboard right now in the video, so lets go though and discuss the components that make-up the dashboard, starting with My Topics. (Mark and Peter dig into the HRmarketer insights software, explaining the features and giving some examples of how they're used).
As I mentioned on your show page on totalpicture.com, you have added some jaw-dropping enhancements to the HRmarketer Insights platform, and I want to demo one of them. Let's show the audience how you can target attendees and exhibitors at SHRM Annual.
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About Peter Clayton
Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.