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How Dirty is Your Data?

Big Data equals big opportunities, along with big risks when managing employee, candidate, and customer databases.

Interim CEO of Ringlead, Donato Diorio interviewed by Peter Clayton - TotalPicture Radio Donato Diorio

"I make my living off the evening news
Just give me something
Something I can use
People love it when you lose
They love dirty laundry"
Dirty Laundry: Written by Don Henley

Welcome to a HR Technology Channel videocast and podcast on TotalPicture. This is Peter Clayton. When it comes to corporate data breaches, there's been a whole lot of Dirty Laundry recently: from Sony to Home Depot, JPMorgan, eBay, Target, and most recently Anthem. According to Bloomberg, "Since 2005, more than 75 data breaches in which 1,000,000 or more records were compromised have been publicly disclosed."

Today, that's one topic will cover with an expert in database marketing, "dirty data" and data security, Donato Diorio. It's been years since Donato has been on TotalPicture. And I'm very happy to have him back!

Recognized as a thought leader and speaker on Data Quality and Recruitment; two diverse areas technology dependent and process-driven, Donato's mantra is "Build technology that is the right balance between automation and human interaction." Executing this vision has delivered consistent innovation for Broadlook and now the RingLead-Broadlook combination.

Oh, and one more thing... This just in... check the side bar for a link to Donato's new blog, SalesFiction "Gaming LinkedIn Data" to learn how recruiting pros use Boolean search strings.

Donato Diorio is the Interim CEO of RingLead with primary responsibility of combining the teams, technology and vision of RingLead and Broadlook Technologies, a Data-Technology company founded by Donato. Donato started his career as a software engineer and quickly became a specialist in process automation. Software architect first, top billing recruiter second, Donato combined his two careers; technology and talent selection to found Broadlook Technologies in 2002.

RingLead offers a complete end-to-end suite of products to clean, protect and enhance company and contact information, leading to improved organizational efficiency, reliable business intelligence, and maximized ROI on CRM and marketing automation investments. Since 2003 RingLead has helped solve the dirty data problems of large enterprises, Fortune 500 companies and small businesses across the globe.

Peter Clayton

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.


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