The CyberSleuth talks in-depth about building your personal brand online
At the Kennedy Info 2007 Conference and Expo in Las Vegas, I was very lucky - thanks to a three hour, mind-blowing networking class led by Shally Steckerl and his CyberSleuthing sidekick, Dave Mendoza. Although designed for professional recruiters, anyone trying to create, build, enhance, and BE FOUND online can learn just how to do those things from the amazing Mr. Steckerl. This was like seeing Pen and Teller - with Pen (Shally) revealing all of his magic tricks real-time, via a high-speed Internet connection. If you want to learn the real magic of LinkedIn, have a listen to Shally Steckerl, and visit his amazing magic show, called JobMachine.net. Be sure to read more for links and other good stuff we can't put in an XML feed.
From the Kennedy Info brochure on Shally's Class
LinkedIn is a very powerful tool but most recruiters do not use it to its full potential. Take your LinkedIn to the next level with this power-user course from Shally Steckerl, the 23rd most connected person on LinkedIn. Keywords searches yield limited results, and 2nd or 3rd degree contacts are difficult to contact. During this course you will learn how to find fresh and hidden leads outside of your network reach. You will also go beyond just searching for users and learn how to build your network so you can see more free contacts than ever before. After this hands-on course you will have an increased network size, a higher network rank, and you will know how to most efficiently use LinkedIn so you don't get bogged down in administrivia.
During this course you will learn how to develop a deep network of passive candidates and improve your presence in search results for greater personal brand visibility & influence. You'll learn 30+ new ways to build your network and online credibility and you'll discover 5 never-before-seen hacks that take you above LinkedIn's built-in limitations.
Shally Steckerl Biography
Starting his career in technical recruiting in 1996 Shally Steckerl has experience consulting with and building sourcing organizations at many Fortune 500 companies such as Microsoft, Google, Coca-Cola Enterprises, Cisco Systems and Motorola. From early in his career he has developed techniques that dramatically increase recruitment productivity and allow companies to exploit the Internet. He has been teaching those techniques to staffing leaders since 1998. Shally is a proven leader in the development and implementation of Best Practices in Centralized Sourcing and research organizations.
Mr. Steckerl is the Founder and Chief CyberSleuth of JobMachine, Inc. (www.jobmachine.net) the premier provider of sourcing consulting services and research training. During his time with Microsoft he managed the research arm of their global centralized sourcing and research team. Previously, he consulted at Google where he built a central sourcing organization that produced 100 hard to find female Engineering hires per quarter in extremely demanding, technically advanced disciplines.
While at Coca-Cola Enterprises Inc., Shally consulted on Talent Acquisition strategy, fulfilling an average of four offers per week in a full-lifecycle recruitment environment. He was responsible for supporting all corporate hiring managers and functional channels throughout North America, staffing an average of 120 simultaneous open positions in a large manufacturing organization with 74,000 worldwide employees. Experienced in enforcing adherence to consistent hiring practices and coaching department managers, Shally is in a unique position to provide consulting on large corporate hiring practices.
During his tenure at Cisco Systems, Inc., Shally was a Senior Member of the eCruiting organization, defining Cisco's online Recruiting Strategy. There he supported Cisco's Recruitment Intelligence Operations, responsible for research and development of aggressive tactical and strategic Internet sourcing methods, along with training fellow recruiters on how to utilize aggressive Internet recruitment tactics. Before Cisco, Shally was a Senior Internet Sourcing Specialist with Motorola's Global Talent Supply Team where he successfully applied his approach in a very demanding technology multinational. Previous to working as a Contract Recruiter, Shally's clients in the contingency staffing industry included MCI, IBM, Oracle, Digital Equipment Corporation, First American Financial, TOSCO, Cendant, IMS Health, Excel, PepsiCo and Frito Lay.
Shally's Linkedin Profile (excerpt)
Shally Steckerl's Summary
I am a talent acquisition consultant, strategist, and speaker. I am the Founder of JobMachine, Inc. the premier provided of Sourcing Consulting Services and Research Training. I've built sourcing organizations at many Fortune 500 companies. During my time with Microsoft I managed the research arm of their global centralized sourcing team. Prior to that I consulted with leading organizations such as Google, Coca-Cola, Cisco and Motorola where I was instrumental in architecting centralized recruitment models. Because of my passion for the Internet as a recruitment tool and my continually innovative methods, I have developed a reputation as an authority in Internet search, and a pioneer in recruitment research. I frequently contribute to top industry forums and speak at leading conferences.
Get this JobMachine cheat sheet
Rules of Contact
- Cultivating a positive and mutually beneficial network is my goal.
- I'll always accept invitations from friends, acquaintances and former co-workers, clients, and fellow alumni.
- If we haven't met, I'm open to connect but please send an introductory note to my hotmail so we can get acquainted. Include how we would both benefit from connecting.
- I seldom forward requests from people I don't know well unless they are compelling and demonstrate clear benefit to the recipient.
- If we aren't close please craft thoughtful and detailed requests. I respect my connections and won't bother them with frivolous ones. In return I promise to only send you relevant, well written requests.
- Shally is a male name (see endorsements). If you refer to me as "her" that's could be why your request wasn't forwarded.
Correction: In the interview, Shally refers to "Zwiki" - the correct spelling is "Ziki" - see the resource link below.
About Peter Clayton
Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.