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Powerful Personal Branding

Podcast with author, publisher, and social media specialist, Dan Schawbel

Dan Schawbel, personal branding expert, author of Me 2.0 Dan Schawbel

"You are what you publish."- Dan Schawbel

Welcome to an Online Savvy Channel podcast on Total Picture Radio. This is Peter Clayton Reporting.

Dan Schawbel is the the author of Me 2.0: Build a Powerful Brand to Achieve Career Success. Dan is the founder of the award winning Personal Branding Blog, publisher of Personal Branding Magazine, head judge for the Personal Brand Awards and director of Personal Branding TV.

In his day job, Dan is a Social Media Specialist at EMC Corporation. In true Gen Y fashion, Dan does not have a landline phone, so we're conducting this interview on his cell phone.

My first question: "Dan, as you know there are lots and lots of books out there on personal branding 3,819 - according to - what makes yours unique?"

In a world of changing business practices and uncertain futures, Me 2.0 offers practical and proven advice about personal branding from an authority on the matter. In the first book about personal branding written for the millennial generation by a millennial, Dan Schawbel bridges the gap between the current business climate and the progressive best practices of the future. Covering a variety of topics all crafted to improve one's success in the job market, Schawbel proves that just being in the game is not enough, and that one's success lies in being ahead of the game.

Some highlights from the book include

  • A proven 4-step process for building a powerful brand (discover, create, communicate, maintain).
  • Tips on using social media tools for personal empowerment, confidence building, and professional networking in order to attract jobs directly to you, without applying!
  • Tested advice on how to create an online and offline presence for career protection and self-promotion.
  • Over 40 expert quotes from leaders including Don Tapscott, Guy Kawasaki
  • More than 70 research reports, three personal case studies and examples to give you a broader perspective on the topic.
  • Bottom line: This is the handbook for surviving and thriving in the digital age.


Presently, Dan is a Social Media Specialist at EMC Corporation, which is one of the leading technology companies in the world. Dan is a featured contributor to, a top 10 blog in the world and, and has written for BrandWeek Magazine and Advertising Age. In total, his personal branding advice reaches over 300,000 people weekly! He's also interviewed over 100 successful business people and celebrities, such as Marcus Buckingham, Gary Vaynerchuk, Gina Bianchini, Don Tapscott, Guy Kawasaki, and Tucker Max. He's been featured in The New York Times, The Wall Street Journal, BusinessWeek, Entrepreneur, Fast Company, ABC News, MSNBC and the Boston Globe. Dan has 8 years of marketing experience, employed at companies such as EMC, Reebok, Lycos, LoJack, and TechTarget.

He is on the board of advisers for a geo-social network company called ((Echo)) MyPlace. Also, Dan is keynote speaker at colleges and universities and helps individuals and companies with branding. He was even invited to be one of the inaugural marketing speakers at Google. Dan graduated Magna Cum Laude from Bentley University in 2006.

Peter Clayton

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.


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