Innovation: Interviews with Visionaries
How to Make Sure You Make More Than You Spend on PPC Advertising. Peter Clayton talks with Dan Merton, Founder of LSMedia
Welcome to part 2 of our Innovation Series videocast and podcast interview with digital advertising expert, Dan Merton.
In this segment of our exclusive interview with Dan, producer/host of TotalPicture, Peter Clayton, will discuss retargeting, B2B email campaigns - (including tools most of the email platforms such as Mail Chimp provide for free) - strategies Dan uses when implementing digital marketing campaigns for his clients... How and when to use specific platforms for lead generation (with a focus on LinkedIn), and what businesses need to consider when hiring a digital marketing agency.
We recommend you watch (or listen to) part one of our interview first, however, you'll find this compelling on its own!
In-Depth, Practical B2B Marketing With Digital Expert Dan Merton
Welcome to a special two-part Innovation Channel videocast and podcast interview on TotalPicture.
Today Peter Clayton producer/host of TotalPicture talks with Dan Merton founder of LSMedia, which designs, builds, and executes custom tailored digital marketing and advertising campaigns.. Dan is an expert in Paid Search Marketing, Display Advertising & Retargeting, Mobile Ads, Programmatic Bidding, Facebook, LinkedIn and Twitter campaigns, eCommerce, web design and hosting. Today, Dan will crack the code on lead generation for us, specifically B2B lead generation beyond webinars.
Dan Merton started his digital career over 15 years ago at Outpost.com, an online retailer during the first dotcom boom. After Outpost.com he worked for Cannondale Bicycles as their webmaster, then he really got into digital marketing working for an eCommerce agency, now called BrandShop (formerly SureSource). Dan built the acquisition marketing team for Brandshop, and was able to turn brand marketing into a profit center for their direct-to-consumer eCommerce clients like Coca-Cola, Hershey, Kitchenaid, Guinness, Budweiser, and many others.
Overlapping slightly with BrandShop Dan took on the role of General Manager for an eCommerce platform called Americart. Dan was able to reverse a declining sales trend and put the company back on a growth track by rebuilding the core eCommerce software platform and introducing an aggressive digital marketing effort. This company was then successfully merged with a larger industry player.
Since Americart, Dan has been involved in website publishing, co-founded an eCommerce startup, and now operates his one digital marketing consultancy, LS Media. LS Media focuses on helping their clients grow sales revenue and generate leads from digital marketing while maintaining a positive ROI from marketing.
Give Everything, Quantify Nothing and Create Something Greater Than Yourself
"I believe that romance is the ultimate differentiator in a world of optimizers and maximizers." Tim Leberecht
I admit, when I received a review copy of Tim Leberecht's new book The Business Romantic, (Harper Business) I said, "huh?" and put it on a growing stack of new business books I've received lately. I guess publishers of non-fiction business and career books like January!
Then I watched this video clip of Tim talking about his book and became intrigued.
Video: Tim Leberecht TotalPicture Radio interivew with Peter Clayton:
Tim Leberecht is the chief marketing officer of NBBJ, a global design and architecture firm, which helps organizations like Amazon, Boeing, Google, Samsung, Starbucks, and Tencent create meaningful experiences. Previously, Leberecht was CMO of product design and strategy firm Frog Design. His writing has appeared in Fast Company, Forbes, Fortune and Wired, among other publications.
He has spoken at such venues as TED Global, The Economist Big Rethink, DLD, and the Silicon Valley CEO Summit. His TED Talk "3 Ways to (Usefully) Lose Control of Your Brand" has been viewed by more than 700,000 people to date.
Leberecht is the co-founder of the 15 Toasts dinner series and an advisor to The Human Agency, a collective of social change-makers. He serves on the World Economic Forum's Global Agenda Council on Values and on the board of Jump Associates, a strategy and innovation consultancy.
Jason Fried and David Heinemeier Hansson are the Founders of 37 Signals. They have something NEW to say.
Welcome to our Weekend Inspiration podcast series with Peter Clayton Reporting. Today, we're featuring one of my favorite books, Rework, written by Jason Fried and David Heinemeier Hansson founders of 37 Signals - the company that makes some of my favorite productivity software including Basecamp and Highrise. Rework, written in 2010 and published by Crown Business, is a contrarian's guide to starting and running a successful small business. And yes, 37 Signals is a very successful small business
The back cover of the book states: ASAP is Poison, Underdo the Competition, Meetings are Toxic, Fire the Workaholics, Emulate Drug Dealers, Pick a Fight, Planning is Guessing and Inspiration is Perishable. Not exactly the kind of advice you'll find in most business books.
As David and Jason point out in the introduction, this book isn't based on academic theories, it's "based on our experience."
From TLNT Transform, Peter Clayton interviews Rob Garcia, VP of Product at UpMo
UpMo, is a Silicon Valley startup that has devised a "social talent engine": a cloud-based internal mobility plus social collaboration platform that, (according to UpMo), "allows employees to network inside the organization while helping them find and be found for opportunities, enabling HR & managers to hire from within to keep people engaged."
Joining us for a Innovation Channel Podcast on TotalPicture Radio is Rob Garcia VP of product for UpMo, He is responsible for the vision, roadmap, user experience and interaction design of UpMo's suite of products.
"We believe the future of HR and talent acquisition lie in empowering employees through social professional networking and collaboration around career management. And that's what we're up to at UpMo."
More Innovation: Interviews with Visionaries Articles & Podcasts
John Frankfurt: Vaclav Havel at Columbia UniversityThe Power of the Powerless, A Tribute to Vaclav Havel's Residency at Columbia University
Book Yourself Solid - With the Right ClientsThe Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
Chris Grams, Gary Hamel’s M-Prize 2011HCI Has Partnered with Dr. Gary Hamel’s Management Innovation eXchange (MIX) to Produce the first annual Human Capital M-Prize.
Erik Vonk: How To Become a "Company of One"How Workers Can Transform Themselves Into A Powerful “Company Of One”
Lizabeth Phelps: Are You Brain Sticky?Becoming a Visionary Entrepreneur