Innovation: Interviews with Visionaries
Chris Brablc, Director of Product Marketing Smashfly Technologies Discusses Their Deep Dive into How the Fortune 500 Attract Talent
Here's some marketing copy from Smashfly's home page...
"SmashFly's Total Recruitment Marketing Platform and Services empower businesses to hire with purpose by mastering the art and science of attracting the right people through an authentic, employer brand-led strategy."
"Candidates have choices. We help candidates choose you instead of your competition by marketing your employer brand across every touchpoint - career site, social media, mobile, referrals, recruiting events, recruiting initiatives, email nurture, job marketing and more. We provide the only omni-channel recruitment marketing platform that converts interested people into leads and warm leads into the right applicants, so you can make right-fit hires at the right time."
Well, I would like to know more, wouldn't you? Companies focused on finding, engaging, and recruiting top tier talent realize it takes more than 'post and pray' to attract the candidates they want. Much more in today's job market.
Hi this is Peter Clayton. Joining me today for an Innovation Channel podcast on TotalPicture Radio is Chris Brablc Director of Product Marketing at SmashFly Technologies.
Stay tuned... A complete transcript of Chris Brablc's interview with Peter Clayton will be available soon!
Creating immersive development and branding initiatives for the world's leading organisations.
A short time ago I had a chance encounter with Phill Nosworthy from Australia and agreed that he would be a great fit for TotalPicture Radio. According to his bio, Phill is a keynote speaker, thought leader, consultant, social impact advisor, educator, community creator, and traveller. He is the founder of Switch Inc. a training and development company.
Prior to establishing the Switch, Phill served as the Global Head of Partnerships and Business Development for renowned behaviour change firm ChangeLabs (now Karrikins Group). This work encompassed best practice deployment of large scale philanthropic and marketing initiatives for Fortune 500 and ASX 200 companies. He has worked with leading brands in over 30 cities across the world.
In partnership with ChangeLabs, Switch has designed and now delivers MACH Increase Impact and MACH Manager programs for Microsoft.
Beyond speaking, Phill's professional experience has encompassed sales consulting for Giorgio Armani, representing Apple as a technology in education spokesperson through the Beyond Chalk initiative, and leading new business acquisitions as Head of Global Partnerships and Business Development for ChangeLabs.
In 2014, Phill founded Switch Inc. to pursue the goal of creating deeply immersive and meaningful development and branding initiatives for the world's leading organisations.
Welcome to a Leadership Channel podcast on TotalPicture Radio, I'm your host Peter Clayton. Joining me from Sydney, where it's summer and already Friday is Phill Nosworthy.
In 2005 Peter Clayton interviewed Reid Hoffman at the MIT Enterprise Forum
Happy New Year! Welcome to 2017, and to a special, and historical Innovation Channel Podcast on TotalPicture Radio. I'm your host, Peter Clayton.
In 2005, I traveled to an MIT conference held in Boston, Mass., to interview the visionary co-founder, then-CEO, and Chairman of LinkedIn, Reid Hoffman.
Reid graduated with distinction from Stamford University with a BS in cognitive science, and Masters Degree in Philosophy from Oxford University. Among Reid's many awards and honors, President Barack Obama named Hoffman as a Presidential Ambassador for Global Entrepreneurship "to help develop the next generation of entrepreneurs." in April, 2014.
2005 is also the year this podcast started, (called Landed.fm at the time), thanks to our founding sponsor, Deloitte. I was reminded about my interview with Reid last week while recording a new podcast with another West Coast visionary, Jason Nazar, the co-founder and CEO of Comparably. (That interview will air this Thursday, January 5th).
LinkedIn came up in our conversation, and I told Jason the story of attending the MIT Enterprise Forum of Cambridge, where Reid was the closing keynote speaker. (We were scheduled to get together to record this podcast at the close of the conference.
As every conference attendee knows, when the last presentation ends, a long queue of people gather next to the stage, in hopes of having a personal word or two with the speaker. I've covered hundreds of events like this. Usually, after about four or five minutes, someone hurries on stage to whisk the speaker away. (They're very busy, you know.)
Not Reid. He came down from the stage and spoke to everyone in the queue, taking almost two hours. I've never seen anything like it before, or since. To my mind, that amazing display of curiosity and interest in other people makes Hoffman the perfect person to have started an online professional network called LinkedIn.
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Are Solution Stacks in Your Future? A conversation with Amanda Cole, Director of Operations at eTeki
Indeed recently surveyed over one thousand tech hiring managers and recruiters to better understand how the tech talent shortage is impacting their businesses. Almost 9 in 10 respondents (86%) said they find it challenging to find and hire technical talent, with over a third (36%) saying they find it "very" challenging. No surprise, right?
A short time ago I contacted Mark Willaman, founder and CEO, HRMarketer. I was looking for a someone who's in the trenches every day, with their pulse firmly planted on emerging trends and challenges facing HR technology, with a specific focus on the difficulties every company faces recruiting skilled technical talent.
That someone turned out to be Amanda Cole, Director of Operations at eTeki. Yes, the company is called eTeki - sounds like a perfect fit, doesn't it?
Welcome to a Innovation Channel Podcast on TotalPicture Radio. I'm you intrepid podcast protagonist, Peter Clayton.
Yes it's that time of year. Everyone is writing, blogging, podcasting, periscoping, Tweeting, Webinaring, (you get the idea), regarding 2017. I'm interested in hearing thoughtful, educated, expert opinions regarding Global Human Capital Trends. After all, the annual spend on HR tech is over $10B. And that's a number that will get anyone's attention. So let's get started...
How Networked Markets Are Transforming the Economy and How to Make Them Work for You, Your Career, and Your Company
Uber. Airbnb. Amazon. Monster. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business.
Joining Peter Clayton and David Dalka for a special Innovation Channel podcast to discuss the Platform Revolution is Marshall W. Van Alstyne, professor of Information Economics at Boston University and member of the MIT Initiative for the Digital Economy. He has made fundamental contributions to the theory of "two-sided" networks and IT productivity. In addition, he holds patents in information processing theory and in spam prevention mechanisms. Marshall is the coauthor of an important new book, Platform Revolution - How Networked Markets Are Transforming the Economy and How to Make Them Work for You, recently published by Norton.
Marshall and his coauthors, Geoffrey G. Parker and Sangeet Paul Choudary, reveal the what, how, and why of this revolution and provide the first "owner's manual" for creating a successful platform business.
More Innovation: Interviews with Visionaries Articles & Podcasts
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Lead Generation Tools and Techniques - Part OneIn-Depth, Practical B2B Marketing With Digital Expert Dan Merton
The Business Romantic - Tim LeberechtGive Everything, Quantify Nothing and Create Something Greater Than Yourself
Weekend Inspiration ReworkJason Fried and David Heinemeier Hansson are the Founders of 37 Signals. They have something NEW to say.
Is UpMo LinkedIn for the Enterprise?From TLNT Transform, Peter Clayton interviews Rob Garcia, VP of Product at UpMo