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Innovation: Interviews with Visionaries

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Innovation: Interviews with Visionaries

MarketMyBz

  

Podcast with MarketMyBz.com CEO, Mary Vonnegut

Published on September 10 2010
Mary Vonnegut Mary Vonnegut

MarketMyBz.com: One Week, Much More Business

Joining us today in a specialCareer Strategies podcast on TotalPicture Radio is Mary Vonnegut, CEO of MarketMyBz.com. Mary worked in senior marketing and management positions at companies including Ross-Simons and Hanover Direct. For the past fifteen years, she has been a consultant to CEO’s and COO’s of private companies that drive revenue with multi-channel marketing. Mary has launched new businesses, built marketing departments from the ground up and crafted growth strategies in business-to consumer and business-to-business organizations. Mary earned an MBA from Harvard Business School and a BA from Middlebury College.

"I believe that the most important thing for a newly independent professional trying to start an advisory business is to just get up and get going before attrition sets in. The other thing that I believe that they need to do and certainly the ones that I know would second this, is they really need to avoid big, out of control marketing expenses, and when you step into the world of marketing, you have so many options and so many people telling you different things that you need to do and so many opportunities to spend money, you don’t know where to begin, you don’t know how to decide what not to do, you don’t know what’s going to really bring you some results and in this case, results mean valuable leads, qualified leads." Mary Vonnegut

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One for One: Blake Mycoskie

  

Newsflash: You Can Make Money and Do Good At The Same Time! Really!

Published on March 30 2010
Blake Mycoskie, Founder of TOMS ShoesBlake Mycoskie

When someone buys a pair of TOMS Shoes, a pair is given to a child in need. Over 400,000 pairs of shoes have been given to children under the One for One movement since TOMS launched in 2006.

Welcome to a special Innovation Channel podcast on TotalPicture Radio, with Peter Clayton reporting from the HCI Global Summit.

Can the purchasing power of individuals be used to foster the greater good? Can an entrepreneur succeed financially and make the world a better place? The amazing success of TOMS Shoes proves that the answer to both of these questions is a resounding "Yes!" Embodying the entrepreneurial spirit of a new generation, Mycoskie has created five businesses since college. In the Bill Gates Time magazine article, "How to Fix Capitalism," TOMS is cited, and Mycoskie caught the attention of AT&T, who has featured him in a major national ad campaign for the last several months.

Mycoskie is an avid reader and traveler. When not flying around the world participating in "shoe drops," he lives on a sailboat in Los Angeles.

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Accidental Entrepreneur

  

Podcast with "accidental entrepreneur" and founder of Headblade, Todd Greene

Published on March 03 2010
Todd Greene, founder and president of Headblade Todd Greene

"I rented this booth on Venice Beach... I had 500 Headblades, my ex-wife was there, we had a couple of friends, the girls in bikini's on their roller blades, so I thought 'okay, I'm going to sell my 500 Headblades here, this is where I'm going to do my worldwide introduction of Headblade'... At the end of the day, I looked at my ex-wife and said 'I don't know why I'm doing this... we sold 8 Headblades,' and she said, 'you have to look at the bright side of the story, you sold 5, more than everyone else combined.' And I looked at her and said, 'what am I going to do with that? I'm employee of the month?" Todd Greene.

Welcome to an Innovation Channel podcast on TotalPicture Radio with Peter Clayton reporting. Todd Greene is the inventor and founder of HeadBlade, based in Los Angeles, CA. Before starting his head care company, Todd worked for a variety of blue-chip companies, including the elite idea breeding ground of Disney Imagineering. His work history has included positions in fundraising new business development, web content production, product design and conceptualization. The HeadBlade razor is now in the permanent collection of the Museum of Modern Art in New York City; and now, the razor is available just about anywhere shaving products are sold.

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Dan Roam - Visual Thinking

  

How to Expand Your Horizons Through Visual Thinking

Published on March 01 2010
Dan Roam
Dan Roam

"Visual thinking is how we use our eyes (and our mind's eye) to look at a problem, see patterns and opportunities, imagine ways to manipulate those patterns to our advantage, and show those insights to others." - Dan Roam

Dan Roam is the founder of Digital Roam, a management consulting company that helps business executives solve complex problems through visual thinking. Through lectures, workshops, books, and hands-on projects with many of the world's most influential organizations, Dan has helped teams learn to solve complex problems by relearning how to see.

Dan is the author of the international bestseller The Back of the Napkin: Solving Problems and Selling Ideas with Pictures, Business Week and Fast Company's best innovation book of the year - A new book, Unfolding the Napkin The Hands-On Method for Solving Complex Problems with Simple Pictures, was just released, and Portfolio has just published a new expanded edition of Back of The Napkin, in color for the first time.

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Selling Professional Services, pt I

  

Podcast with the founder of MindShare Consulting, Michael McLaughlin

Published on March 01 2010
Michael McLaughlin, Mindshare Consulting LLC Michael McLaughlin

The 'rules" of the professional services industry are quickly becoming relics of a bygone era. Client buying patterns are shifting radically and new models for delivering services are upending the status quo." Michael McLaughlin

Welcome to 2010. You need to sell to survive. You need to know how to sell yourself, and your professional capabilities, to advance and succeed in today's ultra-competitive employment market. What differentiates you?

This is Peter Clayton reporting. Welcome to part 2 of our in-depth Success Strategies Channel podcast on TotalPicture Radio with the author of Winning the Professional Services Sale, Michael McLaughlin, founder of MindShare Consulting LLC,

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More Innovation: Interviews with Visionaries Articles & Podcasts

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