TotalPicture Radio Podcast

    • Podcast interview with Mary Vonnegut
    • Runtime: 26 minutes
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      MarketMyBz Podcast (24 MB)

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MarketMyBz

Podcast with MarketMyBz.com CEO, Mary Vonnegut

 
Mary Vonnegut Mary Vonnegut

MarketMyBz.com: One Week, Much More Business

Joining us today in a specialCareer Strategies podcast on TotalPicture Radio is Mary Vonnegut, CEO of MarketMyBz.com. Mary worked in senior marketing and management positions at companies including Ross-Simons and Hanover Direct. For the past fifteen years, she has been a consultant to CEO’s and COO’s of private companies that drive revenue with multi-channel marketing. Mary has launched new businesses, built marketing departments from the ground up and crafted growth strategies in business-to consumer and business-to-business organizations. Mary earned an MBA from Harvard Business School and a BA from Middlebury College.

"I believe that the most important thing for a newly independent professional trying to start an advisory business is to just get up and get going before attrition sets in. The other thing that I believe that they need to do and certainly the ones that I know would second this, is they really need to avoid big, out of control marketing expenses, and when you step into the world of marketing, you have so many options and so many people telling you different things that you need to do and so many opportunities to spend money, you don’t know where to begin, you don’t know how to decide what not to do, you don’t know what’s going to really bring you some results and in this case, results mean valuable leads, qualified leads." Mary Vonnegut

MarketMyBz.com delivers marketing success for much less than you would pay a marketing consultant, Web designer and the other marketing help your new venture needs. You get:

Sharp Positioning (product/service, target market, competitive advantage, strategy)

Prospect WIIFM/'What's in It For Me?' (tagline, elevator speech, business profile, signals)

An essential Website & Blog Marketing Hub you can manage yourself

A Marketing Road Map that shows you exactly what to do to market offline and online

Start-to-finish Program Support from the MarketMyBz.com professional team

Membership to MarketMyBz.com for one year

About MarketMyBz

"MarketMyBz is a team of independent consultants who run their own successful businesses. As principals, they are hands-on marketers. Light on theory, big on results. Our purview is wide, because we've helped so many clients in diverse categories start and grow businesses."

From the MarketMyBiz Web site:

We realized our best practices crossed clients and consultants and saw an opportunity to systematize process and deliver marketing success over the web for much less than the cost of hiring a professional consultant (like one of us), a web designer and the other marketing professionals growing businesses need. We joined forces and built a program that delivers big results in one week for a modest, no surprises fee (browse deliverables). We can't market for you, but we will give you everything you need to do a great job yourself.

Our 'Marketing Pros' are senior marketing executives with experience at companies including: Procter & Gamble, Coca-Cola, Unilever, The Walt Disney Company, J.D. Power and Associates, and Kraft. Team members have consulted to companies including: American Express, Ann Taylor, Bits-and-Pieces, Brown-Forman, Cadbury, Callaway Golf, Dean Foods, Elizabeth Arden, Energizer, GlaxoSmithKline, Johnson & Johnson, KCI, LexisNexis, Liz Claiborne, Merrill Lynch, MillerCoors, MTV, Novo Nordisk, Opus, Pearson, Pepperidge Farm, Optionetics, 1-800-Packrat, Playtex, Reebok, The Paragon, The Royal Bank of Scotland, Sanofi Aventis, State Street, Stirrings, Stora Enso, Sun Products, UBS, UncommonGoods, Vivre.

About Mary Vonnegut

Mary Vonnegut is a marketing advisor who believes in working hand-in-hand with her clients to build motivated, execution-oriented organizations. For the last fifteen years Mary has worked for CEO’s and COO’s of private companies that drive revenue with multi-channel marketing. She has launched new businesses, built marketing departments from the ground up and crafted growth strategies. In all engagements Mary is first and foremost a teacher and leader. Her database marketing experience across many industries and businesses informs her emphasis on structured learning as an organizing principle.

Mary gained direct and database marketing experience as President of Gumps by Mail, SVP Marketing at Hanover Direct (where she lead the integration of legacy operating systems to create a single corporate marketing database for 12+ business units), and VP Marketing Ross-Simons. In her line operating roles she was responsible for strategic planning, marketing, merchandising, call centers and distribution center operations. Mary has worked with diverse product categories from high-end jewelry to moving and storage franchise services in both corporate and entrepreneurial environments.

Mary earned an M.B.A. from Harvard Business School and a B.A. from Middlebury College.

Disclosure: TotalPicture Radio has an affliliate relationship with MarketMyBz.com

Peter Clayton

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.

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