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How Augmented Reality Is Transforming Talent Acquisition and Careers

The Future of Work - The Minecraft Generation. An Encore Presentation from HR Tech World, San Francisco with Futurist and Bestselling Author, Robert Scoble

 
Robert Scoble, futurist, is partner at Transformation Group - TotalPicture interviewRobert Scoble

"We renamed Gen Z the Minecraft generation. They're thinking in 3D."

Robert Scoble is an authority on what's next, particularly when it comes to Mixed Reality (AR), Virtual Reality (VR), and AI. At Transformation Group Robert and his partner, Shel Israel help companies deal with the disruption that next generation augmented reality, AKA "Mixed Reality" represents.

Scoble and Israel's latest book, The Fourth Transformation: How Augmented Reality and Artificial Intelligence Change Everything, examines the unavoidable evolution of business, entertainment, sports, medicine, shopping, and more as a result of reality-altering technologies.

Welcome to a special Innovation Channel Podcast on TotalPicture, I'm your Host Peter Clayton. I had the pleasure of meeting with Robert in San Francisco at HR Tech World, and am happy to have been able to record this interview, and share Robert's deep knowledge and understanding of emerging techologies with you. Especially how AR, AI, and other innovations are already impacting jobs, careers, HR, talent acquisiton, and recruiting. Similar to what we're seeing with climate change, this is all happening much faster and with far greater impact than many experts had projected.

 

The Fourth Transformation is based on two years of research and about 400 interviews with technologists and business decision makers. It explains the technology and product landscape on a level designed to be interesting and useful to business thinkers and general audiences. Mostly it talks about how VR and AR are already being used, or will be used in the next one-to-three years. It explains how this massive and fundamental transformation will be driven, nit just by Millennials, but by the generation following them, which the authors have named the Minecraft Generation.

The pair has predicted major transformations before-like the necessity of social media in business-but this paradigm shift, "will change the world more fundamentally than has ever happened before in digital history."

TALKING POINTS:

Robert you took the stage in San Francisco wearing a AR headset and said "everything in our world is about to become augmented. " However, most people have a difficult time believing that soon everyone will be walking around wearing what resembles a scuba diver's mask.

How would you describe the difference between AR and VR? And is VR just for gaming?

So as I mentioned in my open, you spoke at HR Tech World - how do you imagine AR is going to transform the Human Resources function, talent acquisition and recruiting?

It's hard to believe that it's been 10 years since Steve Jobs introduced the iPhone. A device, I think is fair to say, that has completely transformed not only business, but society on a global scale. Do you believe AR will have an iPhone scale transformative effect?

Speaking about iPhones, during the press briefing at HR Tech World you and Vivek had quite a conversation going regarding the merits of the iPhone as compared to the Samsung Galaxy S8 - Robert, you seem to have an inside track to the next generation iPhone, the iPhone 8. What can you tell us?

Quoting the co-author of your book Shel Israel "Technology is changing the behavior of younger generations. We renamed generation Z into the Minecraft generation, (because) "They're thinking in 3D." I'd love for you to expand on this concept, because Gen Z is about to enter the workforce in significant numbers.

According to a number of resources, 5G will be arriving soon. How will this added bandwidth impact AR?

In your book, The Fourth Transformation you discuss a number of companies - Boeing, Caterpillar, to name two, who are already using AR to enhance worker productivity can you share some of this with us?

It's also being used in retail - for training at Walmart and Lowes - For trying makeup on at Sphoria can you give us some examples?

Speaking about retail, how will AR transform retail?

The Commerce Department reports online sales grew 15.1 percent in 2016 and accounted for 8.1 percent of total retail sales for the year. We're recording this interview on July 10, the start of Amazon Prime Day. So Robert I want to ask you how AI and NLP fit into the picture we've been painting in this conversation. I have to tell you everyone I know who owns an Echo absolutely loves it.

While we're on the topic of Amazon, the Kindle edition of your book is currently available for only $3.99

Which leads to mobile - according to an article I read on Znet, more than 72 percent of Amazon's customers buy on mobile today. Yet you project that our smartphones will soon be wearables.

Your book The Fourth Transformation was published in December of 2016. If you were going to write an addendum today, what would you add?

What would you like to share that we haven't discussed?

 

Peter Clayton

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.

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