Art Papas

"Because life is short and the workday is long, theFIT is on a mission to make your office a place you want to work."

A favorite Hollywood story line is the "fish out of water." Films like Miss Congeniality, where Sandra Bullock plays an FBI agent who is assigned to infiltrate a beauty pageant make for great entertainment and lots of laughter. However, you do not want to be a "fish out of water" where you work: You won't be laughing.

On the very top of your list when researching companies you would like to work for, and when considering a job offer: Cultural fit. I've heard about the importance of cultural fit from many CEOs whom I've interviewed, including Tony Hsieth, CEO of Zappos, and our guest today, the founder and CEO of theFIT, and Bullhorn, Art Papas. Both shared stories with me of early in their careers, joining large, well-known companies where they were "fish out of water," and miserable.

theFIT is a career site that is trying to address the most important issue in hiring: culture fit. Developed by small team within the recruiting software company, Bullhorn, Inc.,  theFIT helps its members get inside the heads of current or prospective co-workers by asking pointed questions that reveal the real DNA of a workplace.

Mark Willaman and Peter Odryna

Social media has created a world of dizzying noise. How has this impacted media relations and how companies build visibility?

How do you sift through the fire hose of noise generated by social media to find relevant and actionable information you can leverage to benefit your business and marketing objectives? What is trending in HR and recruiting right now?

How can you track and assess the time and resources you are investing in Facebook, LinkedIn and Twitter? That's the focus of our conversation as a lead-up to the TLNT Transform Conference in Austin, TX, Joing me is Mark Willaman the founder and CEO of HRMarketer.com, and Peter Odryna, lead developer of SocialEars.

Brin McCagg

"We believe that a company's greatest asset is its people, and our matching technology makes it easier than ever for employers to fill their opportunities by connecting with the most qualified people."

"Recruit Smarter. Get OneWired! Attract, hire and develop the right talent on a single platform." That's what it says right here on the home page of OneWire.com, in big letters, too.

This is Peter Clayton with an Online Strategy Channel podcast on TotalPicture Radio. Joining me today in New York is the co-founder and president of OneWire, Brin McCagg. I had the good fortune to meet Brin at the recent SourceCon Conference at the Georgia Aquarium in Atlanta.

Suki Shah

Get Hired "uses video to combine the visibility of a job board with the functionality of an applicant tracking system."

In Todd Raphael's article on ERE.Net, Suki Shah, CEO of a new recruiting - job seeker website called GetHired.com describes his concept as "Job board ATS video audio social recruiting."

Welcome to a special Online Strategy Channel podcast on TotalPicture Radio with Peter Clayton reporting.

GetHired.com, the new career website,  launched on January 30th. It aims to be a one-stop shop for hiring managers and job seekers. GetHired.com was co-founded by Shah, 28, who was inspired to create the integrated site after running his own medical diagnostics company and experiencing difficulties with the hiring process.

In the company's press release announcing Get Hired, they state: "New Site Uses Video to Combine the Visibility of a Job Board with the Functionality of an Applicant Tracking System, Reinvents How Employers and Job Seekers Connect Online."

John Frankfurt

I met John Frankfurt in 2006, when he was Educational Technologist for Columbia University Center for  New Media Teaching and Learning. He lead the development of an amazing interactive website dedicated to president Vaclav Havel's residency at Columbia in the fall of 2006. (The website is still live and worth exploring - see the link on this page). When president Havel passed away last month, I decided to re-publish the interview I had recorded with John, and we reconnected.

In his current role, John is responsible for managing the development of AMC TV's online publishing platforms and applications. Welcome to an Online Strategy Channel podcast on TotalPicture Radio, with Peter Clayton reporting.

Dedicated to producing quality programming and movie content for more than 30 years, AMC Networks Inc.  owns and operates several of the most popular and award-winning brands in cable television. AMC, IFC, Sundance Channel, WE tv and IFC Films produce and deliver distinctive, compelling and culturally relevant content that engages audiences across multiple platforms. The company also operates a global programming business, AMC/Sundance Channel Global, and AMC Networks Broadcasting & Technology, a full-service network programming origination and distribution company.

John's focus and responsibilities are the shows produced by AMC TV (John talks about developing online strategies for the hit show Mad Men in our interview). We discuss how websites have evolved from online brochures to part of the overall business strategy employed by forward-thinking companies. John's responsibilities include ensuring the fulfillment of specific partner and advertiser commitments, increasing the revenue and sales potential for AMC digital including Mad Men, Breaking Bad and The Walking Dead by developing and managing value-added advertiser features for the web, mobile and Facebook applications. Our podcast provides insights into the skills and responsibilities needed to be successful in this growing and dynamic field.