Carmine GalloConnect with Your Customers. Anytime. Anywhere.
According to Carmine Gallo, "If you’re not taking advantage of the social networking app known as foursquare, you’re missing out on one of the greatest marketing tools of our time." Welcome to a Online Strategies Channel podcast on TotalPicture Radio with Peter Clayton reporting.
I met with Carmine at the Roger Smith Hotel in New York recently. Like most of you, I "get" foursquare when it comes to restaurants and bars, but how can foursquare help build the business and the brand of a consultant? Or a small, B2B service provider? How can it help you?
Foursquare is a social, mobile networking app that empowers customers to check in at businesses and share their locations with friends through smartphones and PDAs. A pioneer in location-based marketing (LBS), foursquare invites your customers to experiment, to compete, to share, and to have deeper, more meaningful interactions with your products and services. Carmine's new book is titled The Power of foursquare. (B&N Affiliate link).
About Peter Clayton
Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.
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