Talent Acquisition Interviews
Employers: Students Can't Tell You Apart! Melissa Murray Bailey, President, Americas, Universum
Employers: Students can't tell you apart!
That's the title of a recent article that caught my attention, written by Melissa Murray Bailey, President, Americas, Universum. Melissa joined Universum in 2012 to lead the business across the US, Canada, Mexico and Brazil.
"Companies that are able to communicate a message that conveys what it would really be like to work there day-to-day are the ones that will stand out and attract the best talent. Unfortunately, this is difficult to do. In fact, more than half of companies surveyed in Universum's Talent Attraction Barometer listed "differentiation" as their top employer branding challenge." Melissa Murray Bailey
Welcome to a Talent Acquisition Channel podcast on TotalPicture Radio, with Peter Clayton reporting.
Universum is the global leader in employer branding strategy. Based on their annual market research of over half a million students and professionals around the world, the company supports employers as a strategic partner to develop and communicate effective employer brands to attract the right talent.
How to Create, Promote and Support Recruiter Buy-In to Embrace Social Media
Shannon Smedstad, Employment Brand Director, Global Communications Team at CEB, a world leading member-based advisory company, recently presented at the Talent Management Alliance Social and Mobile Recruiting Conference in New York City. Shannon joined CEB in June of this year, after spending 11 years at GEICO, (where she was a great client of our sister media company, JobsinPods.com). CEB is represented in 111 countries; clients include 90% of the DAX 30, 6,000+ Global Enterprises, and 97% of the Fortune 500.
Welcome to a Talent Acquisition Channel podcast on TotalPicture Radio, with Peter Clayton reporting. Shannon Smedstad is a recognized leader in the recruiting community, named a Top 10 Social Recruiter by Glassdoor. She regularly contributes to Blogging4Jobs. GEICO's HR social media efforts ranked #2 out of 315 U.S. companies (Potentialpark 2014).
According to Shannon's LinkedIn profile, "Basically, I've done cool HR stuff with great people." Our interview with Shannon focuses on her new role at CEB and her presentation at #TMASoMo: "Recruiter Buy-in: Include Social into the Existing Recruiter Workload and Train Effectively."
Pre-hire assessment tools that mine data deliver true gold, and the right candidate for the job.
Ray Bixler, President and CEO of SkillSurvey, Writes in a recent issue of HRO Today, "In today's new war for talent, finding qualified workers is becoming increasingly difficult. In fact, a recent study by Leadership IQ tracked 20,000 new hires and found that 46 percent failed within 18 months." Welcome to a Talent Acquisition Channel Podcast on TotalPicture Radio, with Peter Clayton reporting. Ray Bixler joins us today to discuss The Power to Predict - Pre-hire assessment tools that mine data deliver true gold, and the right candidate for the job.
Questions Peter Clayton asks Ray Bixler in this Podcast:
Before we begin our discussion of predictive analytics in hiring, tell us about SkillSurvey.
Okay in my intro I pulled a statistic from your article - 46 percent of new hires failed within 18 months. That's like - half. What is the cost to employers?
You believe traditional reference checking, which has been around for decades, has become irrelevant and seldom used. Why so?
I want to dig a little deeper into this 46% number - is this across the board - hourly workers and senior executives?
You reference a Forbes article that listed evolving assessment science as one of the nine hottest trends in HR technology. How do you define assessment science?
Talk to us about pre-hire performance assessment data - what does this include, where does it come from, and how is it organized?
You site another important statistic in your article regarding hiring bias. In a study conducted by the Corporate Executive Board 74% of the respondents reported that their most recent hire had a personality "similar to mine." So much for diversity, right?
However you posit employers using assessment data can mitigate (at least to some extent) this bias toward hiring people who graduated from the same college as me. (A reference I've heard more than once.)
What about tools such as self-assessment and personality tests?
Many companies are mining social networks for background information on candidates. What can you tell us about this approach?
In a recent study, your company, SkillSurvey, examined the correlation between pre-hire performance assessment scores and actual performance on the job. What did you find?
Are the tools we've been discussing affordable to small and medium size companies?
What advice can you give HR managers tasked with evaluating pre-hire assessment tools?
TotalPicture Radio Transcript: Ray Bixler, SkillSurvey
Welcome to TotalPicture Radio. We produce cutting-edge video and podcast interviews with a focus on talent acquisition, HR technology, leadership and innovation. Visit our conference and events page on TotalPicture Radio, that's totalpicture.com, to learn about TotalPicture Media's unique video and podcast service offerings at many of the must-attend HR and recruiting conferences and events throughout the year.
Ray Bixler, President and CEO of SkillSurvey writes in a recent issue of HRO Today, "In today's new war for talent, finding qualified workers is becoming increasingly difficult. In fact, a recent study by LeadershipIQ tracked 20,000 new hires and found that 46% failed within the first 18 months."
Hi, this is Peter Clayton. Welcome to a Talent Acquisition Channel podcast here on TotalPicture Radio. Ray Bixler joins us today to discuss the power to predict, pre-hire assessment tools that mine data, deliver true gold and the right candidate for the right job.
Ray, welcome to TotalPicture Radio.
Ray: Thank you Peter.
Peter: So before we get into the discussion of big data and predictive analytics, give us a little bit of a background on SkillSurvey.
Ray: Yeah, my pleasure Peter, and thanks for inviting me. So at our core, SkillSurvey reinvented the relevancy of the reference checking step in the hiring process. Actually, in fact, earlier this year, we received a patent on our solution and how it works. In a nutshell, we invented an online forum which means that it's available 24 hours a day, 7 days a week. It even has a mobile opportunity for people to complete their particular step using their mobile device of choice, that offers a confidential forum for business references, people who've either managed the applicant or colleagues or direct reports, to hear candid and thoughtful insight on that job applicant.
One of the things that we wanted to make sure that we did, Peter, is to ensure that references offered specific feedback that pertains to the job the applicants are applying for. We've created close to 400 behaviorally based surveys tailored to specific jobs so that the information that we get back from job references on the applicant really mattered to the role the applicants are applying for.
Peter: A couple of questions around that, Ray. You hear a lot of discussion today that reference checking is outdated, that it doesn't matter anymore and that basically all you're going to get from a reference check is the dates the employee worked there and perhaps their title. And because of legal, that's really all you're going to get. So how have you eclipsed that problem?
Ray: Actually, that is all you're going to get today if you still reference check using the phone. People work for organizations that have created very strict policies, not allowing them to say anything outside of verifying days of employment. So you are still accurate today with regards to phone-based reference checking. That's why we exist. That's why we created this version of an online solution that offers a level of confidentiality. And so to answer your question specifically, it's the confidentiality that the forum provides references to provide candid and thoughtful feedback in a way where it's aggregated, grouped together, if you will, where all the reference's feedback is offered up as a sum total of the overall reference's feedback to a recruiter or hiring manager, offering the entire total point of view from everybody involved. There's also a couple of other things that exist, that make things work.
So the personal request occurs within the SkillSurvey solution. It avoids or replaces a recruiter or hiring manager that a reference does not know with a personal request from the applicant who the reference knows personally, to get them to do the step. The applicant also signs a statement of waiver removing any potential liability if the reference is still concerned that they shouldn't be providing this information.
In the audiences we talked to, clearly our solution, we get people talking about reference checking. That's what we offer as a new way to do it, a better way to do it and all predictive and all the science underneath it all. When we talk to people about do they do reference checking, people will roll their eyes or basically just laugh out loud saying, you've got to be kidding me. I mean reference checking, yeah we'll go ahead and check the box and get dates of employment verified, but we can't get references to say anything substantive anymore around whether or not a person does the job well.
And so it's a very skeptical audience, a very skeptical group in the world that we live in, in HR and recruiting, where people just don't believe reference checking matters anymore, and I get it. People just can't get peoples' references to respond back to phone calls and/or answer any questions outside of again verifying if someone in fact worked somewhere.
Peter: Ray, sort of to that topic, we all know how time-restrained recruiters are today. They're dealing with probably at least 10 or 15 reqs that they're trying to fill. They don't have time to try to chase down reference checking and leave voicemails and knowing that people are never going to call them back anyway.
Ray: That's right, and yet they are conflicted because they know at the end of the day, if they don't reference check, so all they are going on to making a hiring decision is the self-reporting or the interview that the applicant is a part of. So at the end of the day, the only person involved is the applicant themselves, then they know they haven't really gathered all of the appropriate intel on the applicant before making the hiring decision. And therein lies the issue, going back to the reason for the call, 46% of people are gone within 18 months.
Peter: So what's the cost to employers?
Ray: That's a great question, one that certainly changes depending on who you're talking to. I mean you've seen the range is anywhere between 50% of someone's salary to much more than that, depending on again even the role that the person's moving into. So somebody who's going to be a leader of a team of people is going to impact that entire team. And so while they may be gone within 18 months, they may have also created some sort of turnover issue within the team. Certainly morale may be declining and in some cases, depending on the role, they could be impacting the overall company's performance.
So that range regarding the cost can be anywhere again from half of someone's salary to 2 or 3 times the amount.
Peter: Is this 46% across-the-board, hourly workers, up to senior executives or is it concentrated in one subset of the employee population?
Ray: The LeadershipIQ study covered the full range of positions, from hourly to senior level positions. They wanted to make sure that in their study, they encompassed every role imaginable. I know they did over 5,000 interviews with hiring managers and over 300 public or private organizations, including healthcare. So I think they really tried to span as much of the job spectrum that they could in the study.
Peter: Something else you referenced in your article that I found really interesting was a Forbes article that listed evolving assessment science as one of the 9 hottest trends in HR technology. Ray, how do you define assessment science? What is it?
Ray: Yeah, Peter, really at the end of the day, when anybody is looking to use an assessment in their hiring process, again it could be a personality assessment, it could be a skills assessment, it could be actually a highly interactive assessment that is live or it could even be our reference assessment - at the end of the day, that assessment needs to prove that it works.
To answer your question, how do you define assessment science, it has to prove that it works. So what does that mean? Does it predict an outcome? Does it predict someone's performance, meaning that if it predicted someone would perform well, did that person, in fact, perform well? Or if it predicted that somebody wasn't going to perform that well and you still needed to fill the seat, did that occur?
Ultimately, it's all around the data and the predictive outcomes from these assessments. Ultimately, what it then leads to is, does it positively impact other metrics, like turnover or retention or sales performance? If you're going to hire better salespeople using an assessment and it proves that, then your sales results should go up or even customer service ratings should go up, in fact, you're hiring better people based on the assessment technology that you're using.
Peter: To take this to another step here, talk to us about pre-hire performance assessment data. What does this include and where does it come from and how does it get organized?
Ray: When you look at the pre-hire performance assessment data, you are looking for data that really centers around how someone is going to perform in a particular role. You look at data ultimately as someone's work history, their job performance, what were their results when they were working with other organizations, their skills, their knowledge, whether it's degrees at universities or again the knowledge they grew over time. That's all the data you want to look at, and then of course, how is that data, where did it come from? Was it self-reported on a profile or on a self-reported assessment, be that again a personality assessment or a situational interactive one? Did you get that data from technology solutions? I know there are solutions like Guild and Talent and others out there that let you know if somebody's proficient in a certain skill set.
And then of course there's ours, which is an assessment that is filled out by former or current business colleagues offering their opinion.
Peter: You cite another important statistic in your article regarding hiring bias. In a study conducted by The Corporate Executive Board, 74% of the respondents reported that their most recent hire had a personality "similar to mine." So much for diversity, right?
Ray: I wanted that to get into the article because I couldn't believe that people...
Peter: That's a huge number!
Ray: It's a huge number and I understand that you want to work with people that you enjoy being around but at the end of the day, diversity really does matter.
One of the things that I've heard, Peter, consistently in interview practices, and I'm not saying best practices but just practices in general, is that if you feel comfortable with the person, could you drive across the country with this person, 24 hours in a car or if you were stranded in an airport, would this be somebody that I want to be around? What does it have to do with work?
I understand again it's important to have people that you're around and are comfortable with, but at the end of the day, to me, diversity is the most important thing that is necessary for businesses to see all perspectives before they're making the decision on whether it's a product build or something else, you need to have that very wide, diverse group of people working for you.
Peter: Yes, and in your article, you posit that employers using assessment data can mitigate at least to some extent, this bias towards hiring people who graduated from the same college or things like that. I've heard this referenced more than once, by the way, that people like to hire people who went to the same university they went to.
Ray: Oh no, absolutely. It allows people to be comfortable. It's the first thing they talk about in an interview and the next thing you know, the interview is 30 minutes long and they still haven't really gotten down to whether or not this person can do the job.
Peter: Exactly. What about tools such as self-assessment and personality tests that used to be very popular?
Ray: Yeah, they still are in some circles. Some people believe them and when I say believe them, they do believe that they can predict how someone might perform in a job. There are good personality assessments that, in fact, have the appropriate amount of science, validity and reliability that would suggest they, in fact, do a really nice job of predicting how someone might perform in a role.
The challenge with personality assessments is what I just mentioned twice there, is all they can do at best is predict how someone might perform. They really don't indicate whether or not someone has done their job well based on other people's points of view, and that's again where the SkillSurvey reference assessment solution comes in.
Peter: Many companies are mining social networks for background information on candidates, going in and looking at people's Twitter accounts and their Facebook profiles. What can you tell us about this approach?
Ray: This may be happening and clearly people are going on Facebook or Twitter. I know there's a very healthy debate about whether or not that's appropriate to do. But at the end of the day, it probably wouldn't help provide any sense about past performance or soft skills. And so, a lot of the stuff is not business-oriented. It certainly might provide insight if somebody has the appropriate behaviors necessary by posting something or not posting something. But at the end of the day, does it really matter with regards to how someone might perform in a role? I would say not.
Peter: And you're right, there is a lot of debate out there whether it's even legal to do so. And if you're doing it, if you're going out and doing it for one person, are you doing it for everyone?
Ray: That's correct.
Peter: In a recent study your company, SkillSurvey, examined the correlation between pre-hire performance assessment scores and actual performance on the job. So what did you find?
Ray: Yeah, Peter and this isn't just one study; we've now done 12 validity studies, really looking at post-hire outcomes and if offering references and opportunity to speak or offer candid, thoughtful insight on a job applicant, does it in fact matter? So just like any other personality assessment or any assessment of any kind, have we proven anything by offering references the opportunity to share that insight, and the answer always is yes in those 12 studies.
What does that mean? It means that we've actually been able to demonstrate through the references' points of view that in fact they will predict outcomes. They will let you know if somebody's going to be a star or not a star. This ultimately turns into if, in fact, you're using SkillSurvey, you will then do things like lower your turnover, improve your retention within the organization because at the end of the day, if you are hiring better people, if you are improving your hiring decisions, ultimately your turnover and other outcomes will improve.
Peter: Is what we've been discussing, the tools we've been discussing within SkillSurvey affordable to small and medium-sized companies?
Ray: Yeah, that's actually the beauty of the solution in what we offer is that this can be used for anybody who wants to improve their hiring decisions or improve getting feedback on their job applicants, SkillSurvey can certainly offer them a solution.
Peter: What advice can you give HR managers tasked with evaluating pre-hire assessment tools? What's the best approach to take?
Ray: When they're looking at any assessment tool, whether it's ours or anybody else's, they've got to really look for the experience of the solution, how long they've been in business and really can they, in fact, prove something along the lines of science. Can that assessment show that it has predicted outcomes for organizations?
In a scientific way, there are many scientific methods that people believe in, but there are those that are very closely monitored by I/O psychologists that matter the most. So they've got to really do their homework. Just taking somebody's word for it, looking at the marketing materials is one thing, really having candid conversations with the organization around their science and their validity, and their compliance, making sure that the assessment does not impact adversely or show any bias on all of the demographics of people that may be using it, making sure that all of that is covered.
Peter: So the moral of the story here is when you get into this, this is really is a science and it's not just fill in a couple of boxes with a few questions that somebody came up with.
Ray: Peter, just the one word that should be left here in this, science matters and is very important for assessments, absolutely.
Peter: Ray, thank you very much for taking time to speak with us today on TotalPicture Radio.
Ray: Peter, it was my pleasure and thank you for the opportunity.
Peter: Ray Bixler is President and CEO of SkillSurvey and you'll find this podcast in the Talent Acquisition Channel of TotalPicture Radio. That's totalpicture.com. Thank you. That was good, enjoyed it.
Ray Bixler is President and CEO of SkillSurvey. You'll find this podcast in the Talent Acquisition Channel of TotalPicture Radio. That's totalpicture.com. While there, sign up for our newsletter. It's free, easy and fast.
Connect with our TotalPicture Radio group on Facebook. Follow me on Twitter @peterclayton and @totalpicture. I'm happy to connect on LinkedIn with TotalPicture Radio listeners. Please be sure to include in your invite that you're a listener to TotalPicture Radio when sending the invitation.
Thank you for tuning in today.
The five main aspects of talent acquisition that are being completely disrupted by social media
"Because 96% of the online population is on at least one social network, having a multi-channel sourcing strategy has never been more important."
One of the presentations at SHRM14 I was most anxious to attend was titled "How Social Media Has Transformed Talent Acquisition." The presenter was Will Staney, Head of Global Recruiting (Head Talent Warrior) for Glassdoor. I met Will several years ago when he participated in a podcast series I produced for Onward Search. This is a very sharp guy, and he did not disappoint the SRO crowd in Orlando.
Prior to Glassdoor Will held recruiting leadership roles at SuccessFactors, SAP and VMware where he established himself as a thought leader in utilizing next generation online recruiting strategies - SEO, mobile, employment brand, social media and data analytics.
Welcome to a special Talent Acquisition Channel Podcast on TotalPicture Radio with Peter Clayton Reporting.
As Will wrote, (see the link in the sidebar) "What used to be a world consumed by job boards, applications, automation and job hunters is now a place of social recruiting - one where referrals, analytics and integrated recruiting rule. Candidate expectations have shifted drastically, too. Today, 47% of workers were born after 1980. And by 2025, more than 75% of workers will be of the "social media generation" and will have grown up with real-time social communication as the norm. Instagram, Twitter, Pinterest, Facebook, Skype, YouTube and other apps, social networks and websites have reinvented the way that job seekers search for and apply to jobs."
The Candidate's Experience: The Journey from Moral Anecdote to Business Evidence
Attention recruiters, HR practitioners, hiring managers, and business leaders: Who you consider a "candidate" could be radically different from all of the actual candidates applying for your jobs. You know, the one's you ignore? Kick out of your ATS so you don't have to count? Yup, those folks. You might find out this is a very bad idea. Gerry Crispin will tell you why in today's podcast. And guess what? He has the data to back it up.
This is Peter Clayton from Total Picture Radio - although Gerry Crispin is a frequent contributor to TotalPicture Radio, this is not an interview -- rather a recording of his presentation at The SHRM Annual Conference in Orlando Florida, June 23, 2014. And this is actually Plan B. I was planing on video recording his presentation, but the lovely lecture hall SHRM assigned Gerry had a spotlight on the podium and the rest of the stage was dark, (to accommodate the projection system). I told Gerry, "I can shoot video, but you'll have to chain yourself to the podium." Any of you who know Gerry, know that was never going to happen.
Plan B is very good, actually. You will definitely get the core of the story, and if you scan the slides while listening, you'll feel like you're there! (Well, almost.)
The Candidate's Experience: The Journey from Moral Anecdote to Business Evidence, features Gerry Crispin, SPHR, chief navigator CareerXroads former practitioner, Co-author of eight books and over 100 articles, and a Life-long student of Staffing. Gerry is the co-Founder of the Candidate Experience awards -This session offers critical data about the recruiting process from when the candidate researches the company to the onboarding process, collected from the candidate's perspective.
Stay tuned... Gerry's SHRM presentation will air Monday, July 7th
More Talent Acquisition Interviews Articles & Podcasts
Behind the Scenes at SHRM 2014 Orlando - Life as a SHRM Annual VolunteerA conversation with the co-chair of the 2014 SHRM Host Committee, Aimee Brun
Travis Triggs - Mind Altering Metrics in Talent AcquisitionFrom the Recruiting Trends Conference: Under the ATS at Time Warner Cable - SEO, Talent Communities, Social, Mobile, and Metrics oh my!
Recruiting for Princeton University: Raising the BarFrom the SHRM Talent Management Conference & Expo, conversation with Loretta O'Connor, Staffing Director at Princeton University.
Alison Hadden - The Power of Employer BrandingIf you don't manage your employer brand, then someone else will write the story for you.
Elaine Orler - Benchmarking the 2013 Candidate Experience AwardsIn 2013, Talent Board evaluated survey responses from 46,000 candidates who applied to approximately 95 forward-thinking companies eager to look in-depth at their candidates experience