Matt Kaiser
The Recruiting Revolution: Leveraging the Power of Social Media. A conversation with Matt Kaiser, NAS Recruiting.
Welcome to an Inside Recruiting Channel Podcast on TotalPicture Radio with Peter Clayton reporting. Joining us today is Matt Kaiser, Vice President and Talent Strategist, NAS Recruitment Communications.
Matt has delivered a series of speeches at some of this year's top conferences -- including the SHRM National Conference in San Diego, and more recently the HR Star Conference, on how recruiters are leveraging Twitter, Facebook, Linkedin and other social networks to help promote their jobs, burnish their brands, and connect with passive candidates.
Here's the lead-in to Matt's presentations: The power has shifted to the people - one person can now influence thousands in minutes. Although sometimes considered by skeptics as just another popular trend, social media is an authentic revolution and it is definitely here to stay. More importantly, leading organizations are using this space to effectively recruit top talent.
In this podcast, Matt will focus on the various business applications of social media that are relevant for recruiting and human resources.
Podcast sponsored by Taleo. Know Your People. Grow Your Business. Visit Taleo.com
Questions Peter Clayton asks Mat Kaiser
- I'm going to quote from your session description at SHRM: "The power has shifted to the people - one person can now influence thousands in minutes. Although sometimes considered by skeptics as just another popular trend, social media is an authentic revolution and it is definitely here to stay." Can you give us some factoids to help support the claim that social media is a revolution in how recruiting is done?
- Can you give us some examples on how social media is being used by some of your clients?
- How do they manage these communications internally? What are some best practices?
- I've noticed more companies are employing online community managers to coordinate their social media activities.
- Are companies becoming more interested in having employees blog, and contribute to the social channels they've established?
- What is the most important of the social networks from a recruiting perspective?
- How do you maintain brand consistency (and consistent messaging) across all these different platforms with different people involved in creating content?
- There seems to be a number of large companies -- particularly in highly regulated industries like financial services and the medial and health care industries that block their employees from using sites like Facebook and Twitter (this is a topic I discussed this spring with Matt Adam). Are you seeing a trend to reverse these policies? (Why or why not)?
- How are companies using social media to attract passive candidates?
- What are some of the tools companies are using to help manage their social media programs, and track what's being said online?
- Do location based services like Four Square factor in the HR or recruiting space?
- What are you recommendations for a company that is just starting to implement a social media strategy?
- Along with the explosion of social media is mobile platforms -- android, iPhone, Blackberry, iPads -- these are becoming ubiquitous especially with the gen y cohort. At the end of 2009, there were over 285 million mobile subscribers in the US. How is NAS using mobile platforms with your clients to help recruiters engage candidates?
- There seems to be a big push to get company career web sites reconfigured for mobile delivery. What are some of the challenges?
About Peter Clayton
Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.
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