Jeremy Eskenazi
Each year recruitment ad agencies and corporate recruiting departments from around the world enter their best creative advertising campaigns to be judged by marketing and human resource professionals.
The 2011 Creative Excellence Awards were presented at ERE Fall on September 7th, at the Westin Diplomat Resort & Spa in Hollywood Beach, FL. Our good friend and sponsor, Jeremy Eskenazi, Managing Principal of Riviera Advisors, moderated a general session at ERE with a group of award winners called Best Practices in Recruitment Advertising – on stage, Jeremy joined representatives from Florida Hospital, Intel, Verizon, and Mars Petcare Academy to discuss their award-winning employment advertising campaigns.
Today, Jeremy is going to tell us about the awards, his panel discussion, and some of the leading trends in employment advertising and branding.
You'll find the complete list of this year's CE Award Winners here, and you can watch the video from the session here.
Riviera Advisors is sponsoring a new series on TotalPicture Radio titled Insights Amplified, a monthly podcast featuring interviews with the movers and innovators in talent acquisition, staffing, and corporate human resources.
Questions we asked Jeremy in this podcast.
Tell us about the CE Awards (background/history etc)
How are the submissions judged? (Rating system/by whom)
How many submissions did you receive this year?
You started your session talking about the title of your session: "best practices" – a term you take issue with.
Tell us about your panelists
Is all of the work submitted by ad agencies?
You told me that you personally judged over 100 submissions – what were some of your personal favorites?
Are there any trends you're seeing regarding employment advertising?
- The use of social networks
- Campaigns designed specifically for mobile devices
- Global/International advertising campaigns
- Career websites – the use of "real people" vs models.
- College/campus recruiting.
- Diversity – sustainability/CSR
- Metrics/ROI – how is the success of employment advertising campaigns being evaluated?
About Peter Clayton
Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.
Discussion
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- Interview Channels,
- Talent Acquisition Interviews
