Peter Clayton Chief Jobcaster, JobsinPods, Talks Mobile Recruiting, Job Advertising, Adaptive Design, Social Recruiting, Employment Branding and Talent Attraction.
Welcome to TotalPicture Radio. I'd like to speak today to those of you engaged in talent acquisition, HR, sourcing, recruiting, employer branding, promoting talent communities and staffing.
In other words, if your job involves finding, engaging and hiring highly qualified candidates to fill your open positions, and developing talent pipelines, I want to share some rather mind-blowing statistics, and tell you about the relaunch of JobsinPods - "The podcast where real employers advertise their jobs and tell you how to get them."
Hi this is Peter Clayton with an unusual Talent Acquisition Channel Podcast on TotalPicture Radio. For the first time... I'm interviewing myself! In addition to this podcast, I'm Chief Jobcaster at JobsinPods.com, part of the TotalPicture Media family. Let's get started...
So Peter, how do you think HR and recruiting is changing?
Well, I'm glad you asked! A few days ago, someone posted an article on LinkedIn with the title "Recruitment Industry Will Die in 2018!" Suggesting that machine learning, big data, and propensity algorithms will kill off recruiters. Really? How many years have we heard that job boards are dead? And yet, the CareerXroads annual source of hire survey, will tell you job boards consistently represent about 30% of the hiring pie. That's a lot!
For years, many of us have attended the HR Technology conference and been wowed with new tech that promises to make the candidate experience better, save us time, present us better qualified candidates, tell us who is at risk of leaving, fix the ATS, get auto-respond email scripts to actually work, provide real systems integration so that all of our databases reliably talk to each other, oh and magically create a mobile apply platform. And yet, most of this stuff just presents HR and recruiters with more work - more reports - all day training sessions when there's 25 req's that need to be filled. Most of the successful recruiters I know have mastered boolean search strings, still rely and Excel spreadsheets to keep track of candidates, and consider the telephone their number one technology tool. Am I right?
Peter you said you were going to share some "mind-blowing" statistics.
Yes! I am going to be sharing a number of stats from research reports in this podcast, and you will find links to the sources on my show page in the Talent Acquisition Channel of TotalPicture Radio. All of the statistics you'll hear are from surveys conducted in the last two years. So let's first talk about mobile. One thing is absolutely true: Mobile must be part of your recruiting strategy for you to be successful. "Almost every job seeker is using a mobile device in some way for job hunting," according to Allison Doyle.
Indeed reports (in 2015) that 50% of site traffic comes from mobile devices. Snagajob reports (2016) that 72 percent of hourly employee respondents use a mobile phone to find and apply for jobs. One company I am aware of that has embraced mobile apply technology very successfully is UPS.
Now this from Pew Research: "Young adults are especially likely to use their smartphones to look for work: 53% of 18- to 29-year-olds have used a smartphone as part of a search for employment. This behavior is not limited to just the youngest job seekers, as 37% of 30- to 49-year-olds have done so as well. African Americans also tend to rely heavily on smartphones when looking for employment: 38% are smartphone job seekers, compared with 24% of whites."
Americans with high levels of income and educational attainment often have a number of devices and access options to choose from when they wish to go online. Yet interestingly, these Americans are actually more likely than those with lower income and education levels to use a smartphone when looking for work. For example, some 35% of college graduates (and 33% of those who have attended but not graduated college) are smartphone job seekers...
When asked about the overall impact of their smartphone on their ability to look for work and access career resources, fully 47% of smartphone job seekers say that their phone is "very important" to them. (Again, the statistics are from Pew Research).
Many of us have read that the number of mobile subscriptions now exceeds the world's population. But check this out.. 68% of phone users say they check their phone within 15 minutes of waking up, (sound familiar) 87% always have their smartphone at their side, day, and night On average people check their phones 150 times per day and spend 177 minutes using them 91% of users turn to their phones for ideas in the middle of a task - like looking for a new job, for instance. (These stats are curtesy of Google's "Micro Moments" Report).
U.S. adults spend 2 hours and 51 minutes per day on "nonvoice activities on mobile devices." Things like watching videos, listening to internet radio and yes, listening to podcasts.
Who listens to podcasts? Nielsen Scarborough found that "podcasting consumption is on the rise with the number of adults 18 and older listening to a podcast during the last month doubling over the previous five years."
As of January 2016, 198.5 million people in the U.S. owned smartphones - that's a 79.1 percent mobile market penetration, according to comScore.
And there's this, again from Pew Research: 92% of those 18-34 years old in the US own a smartphone - in Canada 94%, Germany 92%, the UK 91%, Spain, 91% Italy 88%, China 85%, and get this - South Korea 100%
Guess what the most downloaded smartphone app is? Yup, Facebook ranked as the top smartphone app, reaching 78.4 percent of the app audience, followed by Facebook Messenger (64.1 percent), YouTube (61.1 percent) and Google Play (at 51 percent). And, of course, Google Play now includes podcasts.
Which brings us to the relaunch of JobsinPods and our mobile-first approach in redesigning and building JobsinPods from the ground up, using adaptive design technology: meaning whatever screen you're using - smartphone, tablet, or computer, JobsinPods will look great and work flawlessly.
So, Peter, what is JobsinPods?
Well, JobsinPods.com is a unique recruitment marketing service that brings jobs and podcasts together. We advertise your jobs and employment brand through podcast interviews, (which we call jobcasts), conducted over the phone with your hiring managers, executives, key employees & recruiters.
JobsinPods is the podcast where real employers, RPOs and staffing firms advertise their jobs, and how to get them.
Each interview is recorded, then professionally edited, and published on JobsinPods.com, iTunes, Google Play, SoundCloud, our RSS feed, and many popular podcast aggregation sites.
And I want to spend a moment talking specifically about hiring managers. Because a number of recruiters that have used JobsinPods have told us that getting their hiring manager involved in recording a jobcast has helped to really engage the hiring manager - getting them to respond to interview requests more promptly and work closely with the recruiter throughout the hiring process.
We've created jobcasts for many leading companies, including ADP, AT&T, CDW, Cisco, Corbis, Follett, GE, GEICO, GreenJobInterview, Marriott, Merck, McDonalds, Millennium Pharmaceuticals, Nestlé, IBM, Intel, Johnson & Johnson, PepsiCo, Progressive Insurance, Ritz Carlton, Sodexo, Stanford Hospital, Victaulic, Walgreens and worked with agencies such as TMP Worldwide and Studio 63, and staffing firms Onward Healthcare and Onward Search.
Why use JobsinPods?
Let's face it: Recruiting is marketing. Podcasting lets you directly communicate to the hard-to-reach "mobile workforce" through a medium everyone is comfortable with, on the device everyone always has with them. This is permission marketing: The potential candidate tuning-in to your jobcast chooses to do so. Therefore, your marketing dollars are highly targeted, and won't go to waste.
Digital audio behaviors such as listening to podcasts are achieving significant mass usage according to Edison Research.
In addition to a fantastic platform for promoting your current job openings and pipeline development, JobsinPods will help promote your employment brand across multiple social media platforms: Facebook, LinkedIn and Twitter.
Roughly eight-in-ten Americans (79%) now use Facebook, and LinkedIn has long been especially popular with college graduates and high income earners, and this trend continues to hold true. 50% of online adults with college degrees are on LinkedIn, according to Pew Research. Almost every company maintains a Facebook page and LinkedIn company page as part of their recruiting strategy.
So lets get started! There's no software to learn, no systems integration, and no technical knowledge is needed. JobsinPods is very much a turnkey service. As an added incentive, mention you heard to this podcast and will give you a $50 discount on your first JobsinPods jobcast!
For complete details regarding JobsinPods services pricing, and discount plans, you can download our media kit on JobsinPods.com. To begin jobcasting, email peter -at-- jobsinpods.com.
I'll leave you with this from Tom Webster, VP Strategy at Edison Research, a pioneer at tracking podcast usage. "Mobile's increasing utility as 'the first screen' as well as the rise of alternative content forms, such as podcasts and bingeable content from on-demand video services is subverting the myth that our attention spans are shorter."
Thanks for listening and Have a great day!
About Peter Clayton
Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.