The energy from the heat beneath the earth's surface is essentially an unlimited resource. What if it could be developed to help solve our energy challenges and fight global warming? Enhanced Geothermal Systems, or EGS, attempts to do just that. EGS produces heat and electricity by harnessing the energy from hot rock deep below the earth's surface, expanding the potential of traditional geothermal energy by orders of magnitude. EGS is a big challenge, but with the potential to power the world many times over, it demands our immediate attention. At Google we've launched an effort to advance EGS through R&D, investment, policy and information.
You think the subprime debacle is a major train wreck? Wait 'til the Pay Option ARM Implosion hits. Check out this YouTube video with Mr. Mortgage. If you have one of these on your home, you may want to have a air sickness bag handy.
Let's make it more specific: a self-cleaning toilet seat from Sweden.
David Meerman Scott
This YouTube video (viewed almost 2 million times), is one of the jems David Meerman Scott shared with the audience at PodCamp3 this past weekend in Boston.
David is the author ofThe New Rules of Marketing and PRHow to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Wiley). David's free e-Books have been downloaded over 1/2 million times from his website. Do you have content you share with your visitors? White papers? Books? Research? Do you require an email address to get access to this content? According to David, the ratio is 50-1. Think about that. If you require someone's email address, you'll lose 49 of the 50 (prospects, perhaps?), who were interested enough in you, and what you have to say, to visit your web site. Take your brain back to kindergarten: Share.
David's latest book is Tuned-In Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs (Wiley). Tune in here for an interview with David soon.
Robert Scoble, of FastCompanyTV, interviews Tony Wright, CEO of Rescuetime. Tony shows us how you can use his service to watch what you do during the day and will show you how much time you are wasting playing games, on Facebook, Twitter, or FriendFeed, so you can rebalance your life and make sure you are being productive.
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