A very interesting YouTube video featuring Creative director Sol Sender. He tells the story of conception and birth of the Obama 08 logo, including the strategy behind it, developmental concepts and finalist designs for the identity not chosen by the campaign. Sender, now a strategist with design agency VSA Partners in Chicago, was creative director and principal of his own design firm, Sender LLC, when he was hired to create the campaign logo.
Sender and his team were engaged to do the work by MODE, a Chicago-based motion design studio with an existing relationship with David Axelrod, the Obama campaigns chief strategist. Obama 08 campaign took on design responsibility for the logo in mid-2007, and extended the identity across multiple applications.
Twitter--the messaging service that lets you send instant, short updates to people around the world--is fast becoming a mainstream communication tool.In this webcast, Sarah Milstein shows how to use Twitter and other micro-messaging services at work. She covers the the benefits and challenges of this exciting new medium, along with best practices and potential pitfalls you can avoid.
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Bob Herbert, writing in The New York Times, tells the story of 24-year-old Brian Adams, a veteran of the Iraq war, and the face of a new campaign from the Ad Council that is "trying to get troubled veterans to come in from the cold and piercingly lonely environment of post-wartime stress."
According to the AdCouncil's YouTube page, "The mental health consequences of combat threaten to overwhelm a new generation of veterans. There are 1.7 million men and women who have served, or are currently serving, in Iraq and Afghanistan. About 1 in 5 Iraq and Afghanistan veterans are suffering from a mental health injury, ranging from depression to Post Traumatic Stress Disorder (PTSD), as a result of their service."
"This campaigns long-term objective is to decrease the depression and PTSD-related outcomes among returning Vets by taking a two-pronged approach encouraging Veterans to join other Veterans at the first ever online community exclusive to OIF/OEF Vets, and separately, to empower their Friends and Family by helping them learn how to start constructive conversations. The challenges facing returning vets are myriad but with support from other Veterans, family, and friends the issues can be effectively dealt with. "
A joint effort of the Iraq and Afghanistan Veterans of America (IAVA) and the Ad Council, Community of Veterans.org is designed as a resource to our nation’s newest Veterans. Comprising less than 1 percent of the population, Veterans face a myriad of challenges while feeling isolated and cut off from those to whom they can best relate – other Veterans.
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