What if You Had to Market a Toilet?

Let's make it more specific: a self-cleaning toilet seat from Sweden.

David Meerman Scott

David is the author of The New Rules of Marketing and PR How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Wiley). David's free e-Books have been downloaded over 1/2 million times from his website. Do you have content you share with your visitors? White papers? Books? Research? Do you require an email address to get access to this content? According to David, the ratio is 50-1. Think about that. If you require someone's email address, you'll lose 49 of the 50 (prospects, perhaps?), who were interested enough in you, and what you have to say, to visit your web site. Take your brain back to kindergarten: Share.

David's latest book is  Tuned-In Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs (Wiley). Tune in here for an interview with David soon.

Technorati Tags: David Meerman Scott, marketing, online media, Tuned In, Podcamp 3 Boston, PC3, podcasting, viral marketing, thought leadership, Total Picture Radio, Peter Clayton

See How Much Time You Are Wasting With RescueTime

Followed Scobles Tweet to this.

Robert Scoble, of FastCompanyTV, interviews Tony Wright, CEO of Rescuetime. Tony shows us how you can use his service to watch what you do during the day and will show you how much time you are wasting playing games, on Facebook, Twitter, or FriendFeed, so you can rebalance your life and make sure you are being productive.

Johhny Lee - Wii Hacks

Building sophisticated educational tools out of cheap parts, Johnny Lee demos his cool Wii Remote hacks, which turn the $40 video game controller into a digital whiteboard, a touchscreen and a head-mounted 3-D viewer. About Johnny Lee

Researcher Johnny Lee became a YouTube star with his demo of Wii Remote hacks -- bending the low-cost game piece to power an interactive whiteboard, a multitouch surface, a head-mounted display