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“Universal search is something everyone is watching right now that is changing the game...” Rebecca Lieb
Rebecca Lieb
Welcome to an Online Savvy edition of Total Picture Radio with Peter Clayton. Joining us today from the Search Engine Strategies conference in New York City is Rebecca Lieb, vice president and editor-in-chief of the ClickZ Network.
Rebecca has held executive marketing and communications positions at strategic e-services consultancies, including Siegel & Gale. She worked in the same capacity for global entertainment and media companies including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's German network, RTL Television. As a journalist, Rebecca has written on media for numerous publications, including The New York Times and The Wall Street Journal, and spent five years as Variety's Berlin-based German/Eastern European bureau chief. Until recently, she was a member of the graduate faculty at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group.
Welcome to an Online Savvy edition of Total Picture Radio, with Peter Clayton. Joining us from New York City is Kevin Ryan, the global content director for SearchEngineWatch.com and Search Engine Strategies.
Kevin is a seasoned search and advertising industry veteran. His former roles include VP, Interactive Media for the Interpublic Group agency Wahlstrom Interactive, and CEO of Kinetic Results, a 2006 Advertising Age Top 20 search engine marketing firm. Kevin recently founded strategic consulting firm Motivity Marketing, and has published over 200 articles on search and interactive marketing. His former client roster includes notable brands including Rolex Watch, USA, State Farm Insurance, Farmers Insurance, Minolta Corporation, Samsung Electronics America, Toyota Motor Sales, USA, Panasonic Services, and the Hilton Hotels brands. Additionally, Kevin has volunteered his time for the Interactive Advertising Bureau (IAB), Search Engine Marketing Professional Organization (SEMPO), and several regional non-profit organizations.
A Podcast with Paul Verna, eMarketer, author of the New Podcast Audience Growth Report
"It may be a niche, but what a niche!"- Paul Verna
Paul Verna
eMarketer estimates that there was a 285% increase in size of the US podcast audience in 2007, a growth to 18.5 million. Furthermore, that audience will increase to 65 million in 2012. Of those listeners, 25 million will be "active" users who tune in at least once a week. Based in New York City, eMarketer conducts market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies. Joining us for a special online savvy edition of TPR is the author of the eMarketer podcast report, Paul Verna.
Paul covers digital media and entertainment, including music, digital movies, online video, video games, user-generated content and podcast advertising.
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