Conversational Capital: How to Create Stuff People Love to Talk About
Learn About the "Eight Engines of Conversational Capital" from the chairman of Sid Lee
Bertrand Cesvet
For all the books that speak of the value of consumer advocacy, few indicate how to create it to begin with. Armed with a compelling set of examples from their own work in fostering leading brands, the authors of Conversational Capital: How to Create Stuff People Love to Talk About reveal the triggers of word-of-mouth and a process to embedding them in your own products, helping you create stuff people love to talk about.
In this Leadership edition of Total Picture Radio, Peter Clayton interviews Bertrand Cesvet, chairman of Sid Lee, a leading purveyor of experiential design and communications services that leverages commercial creativity for breakthrough brands including Cirque du Soleil, adidas, and Red Bull.
Your Job Survival Guide: A Manual for Thriving in Change
Gregory Shea, PH.D
"Security is mostly a superstition. It does not exist in nature, nor do the children of men as a whole experience it. Avoiding danger is no safer in the long run than outhright exposure. Life is either a daring adventure, or nothing." Helen Keller.
Change. It's your job. It just won't stop. It's relentless. It keeps coming at you like never-ending rapids in a permanent whitewater river. Change will burn you out if you don't learn how to handle it. A new book, Your Job Survival Guide: A Manual for Thriving in Change, (FT Press) is not about mere survival. It is about thriving amidst the challenges of your permanent whitewater world at work.
In a Leadership edition of Total Picture Radio, Peter Clayton speaks with co-author Gregory Shea, Ph.D. about the way this book talks about change: This is practical, grounded knowledge for managing your life in a business world that's churning with change. Greg Shea and Robert Gunther show how to keep your working life on course instead of being pushed beyond your limits...find fun and fulfillment...regroup and rebound from failure...protect yourself from events you can't predict...take charge of your life, and your future.
As it turns out, Information Age business comes with a 1,000 year old user's guide
"Believe in pawn power. Knowledge workers are just as valuable for an organization as any executive. They demand and deserve respect and opportunities to contribute." Bob Rice
Bob Rice
Welcome to a Leadership Development edition of Total Picture Radio with Peter Clayton Reporting. Bob Rice was a long-time partner at Wall Street's prestigious Milbank, Tweed, Hadley, and McCloy. He left to start a software venture that was purchased by Viewpoint, a NASDAQ company of which he later became CEO. He is currently a Managing Partner of Tangent Capital, which structures financial products for hedge funds, a member of the "New York Angels" venture finance group, and on the faculty of Liminal Group, a New York City based executive training and management consulting firm.
Bob's new book, Three Moves Ahead - What Chess Can Teach You About Business, (Jossey- Bass), shows how classic chess strategies address the number one problem of Information Age executives: how to move quickly in the face of incalculable complexities and unexpected change.
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