"If You continue to block social media, your best employees are going to quit. And you're going to be left with the dregs, and that's going to suck."
David Meerman Scott
David Meerman Scott is a online thought leadership and viral marketing strategist and the author of three books on marketing. Based in Boston, he is a speaker at conferences and corporate events and runs seminars about marketing around the world. In this Career Success podcast, Peter Clayton revisits many of the themes David discussed at PodCamp3Boston. Are you skeptical about the real value of viral marketing? You won't be after listening to this!
Scott's ideology "the new rules of marketing & PR" is that marketing and public relations is vastly different on the Web than in mainstream media. He says that the "old rules" of mainstream media (which he asserts do not work on the Web) are about "controlling a message" and the only ways to get the message into the public domain using mainstream media is to buy expensive advertising or beg the media to write about you. He says that the rules of marketing and PR on the Web are completely different. Instead of buying or begging your way in, Scott says anybody can "publish their way in" using the tools of social media such as, blogs, podcasts, online news releases, online video, viral marketing, and online media.
David is the author of The New Rules of Marketing and PR How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Wiley). David's free e-Books have been downloaded over 1/2 million times from his website. David's latest book is titled Tuned-In Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs (Wiley).
Remember your last “promotion” - the one that came with fewer staff, more responsibility, and a budget cut?
Eb Schmidt
The letter usually reads something like this; “Congratulations! (name) on your recent promotion to (whatever) and 4% pay raise. We’re sure you are up to the exciting challenges we all face at XYZ, as well as your increased visibility, now that you are in charge of our (title), globally. As you know, about 50% of the individuals in your department have elected to take early retirement, and there are no immediate plans to replace them until we complete our current reorganization, and implement the recommendations of the McKinsey team, (who have made your life miserable for the last six months and cost us millions of dollars). As a friendly reminder, the new corporate travel policy states that business class travel is only allowed on flights of 15 hours or more. We’re all very proud of your continued success and advancement! Have a great day.”
Which is all to say that: Llfe is faster and more complex. We're deluged with information. Tortured by impossible deadlines. And overwhelmed by high-spiraling expectations. No matter how well-organized we are, we simply can't get it all done. Mission Control is a new approach to productivity that, according to our guest, Eb Schmidt, provides a dramatic increase in your productivity and effectiveness, while reducing your stress.
Secrets of the Hidden Job Market: Change Your Thinking to Get the Job of Your Dreams
Janet White
According to our guest, Janet White, "if you want to get the job of your dreams, stop going to the job boards, don't mass mail your resume, forget networking, don't even think about recruiters and avoid Human Resources like the plague."
"For 35 years, Janet White has gotten every job she ever wanted easily and effortlessly, even when she didn't have the qualifications, didn't have any experience, didn't know anyone on the inside, there was enormous competition and the economy was either in the tank or getting there."
Why Generation Size Matters to Marketers and to Everybody with a Stake in America’s Future
Kenneth Gronbach
Kenneth W. Gronbach is a nationally recognized expert on demographics and generational marketing. He frequently speaks to groups of marketing professionals and regularly counsels Fortune 500 corporations as well as large and small businesses across the United States. He is the author of a new book titled The Age Curve, How to Profit from the Coming Demographic Storm, published by AMACOM. Ken is the CEO of KCG Direct, a consulting firm specializing in direct marketing, growth management, and business turnaround, he joins us today from Haddam, Connecticut.
According to Mr. Gronbach, for years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor — the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a “best customer” that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them — and their money. InThe Age Curve:, How to Profit from the Demographic Storm Ken shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success.
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