Marketing maven, successful businesswoman, and prolific writer Paige Arnof-Fenn shares with us the business lessons she learned from her dad.
Paige Arnof-Fenn, founder of Mavens & Moguls, a strategic marketing consulting firm made up of former Chief Marketing Officers and seasoned marketing professionals, tells us about the idea to launch her highly successful virtual marketing company, and a recent article she penned for Entrepreneur Magazine.
In our conversation with Charles H. Green, we take his principals in Trust Based Selling and focus on selling your most important Asset... You!
Charles H. Green is a student of the role of trust in businesses. In his first book, The Trusted Advisor (with David Maister and Rob Galford), he explored the role of trust in advisory relationships. In Trust-Based Selling (McGraw Hill, December 2005), Green turns to the most critical business relationship of all—the one between buyers and sellers.
Ten years in advanced technology in the Fortune 500 taught Hugh Taylor that corporate managers and information technology professionals are often in a dysfunctional relationship. In one case, it took 18 aggravating months to install a simple piece of software just because of oppressive security rules imposed by the Sarbanes Oxley Act. From the lead editoral titled "Enron's Legacy" in the May 20, 2006 Wall Street Journal: "Congress, as usual, ran off in panic a whooped through Sarbanes-Oxley, the intrusive accounting law that has cost the U.S. economy far more than predicted by its backers. Sarbox has added hundreds of billions of dollars in compliance costs, and for not clear public gain. Deloitte has estimated that the average large company has lost 70,000 manhours to Sarbox compliance, often by its most senior managers." According to our guest, Hugh Taylor, Sarbanes-Oxley "(is) about making choices. I'd rather find the opportunity to benefit from a challenge than complain about it."
Sometimes, if you have enough staying power and passion, the stars align, the script is brilliant, the team is inspired, the cash register rings, and your life changes.
Jory Weitz
"You know, like nunchuck skills, bowhunting skills, computer hacking skills... Girls only want boyfriends who have great skills." - Napoleon Dynamite.
Jory Weitz was the executive producer of Napoleon Dynamite, a huge hit at the 2004 Sundance Film Festival and winner of the Best Feature award at the U.S. Comedy Arts Festival and Best Film at the 2005 MTV Film Awards. Napoleon has since become one of the most successful independent films of all times, and in doing so, opened doors and opportunities for a savvy, smart Hollywood casting director turned producer.
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