TotalPicture Radio - The Voice of Career Leadership | Ron Pernick - Clean Edge

The Clean Tech Revolution

A Podcast with clean tech visionary and author Ron Pernick, co-founder and principal of Clean Edge.

Ron Pernick

When industry giants such as GE, Toyota, Philips and Sharp and investment firms such as Goldman Sachs are making multibillion-dollar investments in clean technology, the message is clear. Developing clean technologies is no longer a social issue championed by environmentalists; it's a moneymaking enterprise moving solidly into the business mainstream. In fact, as the economy faces unprecedented challenges from high energy prices, resource shortages, and global environmental and security threats, clean tech - technologies designed to provide superior performance at a lower cost while creating significantly less waste than conventional offerings - promises to be the next engine of economic growth. In The Clean Tech Revolution, (published by Collins), authors Ron Pernick and Clint Wilder identify the major forces that have pushed clean tech from back-to-the-earth utopian dream to its current revolution among the inner circles of corporate boardrooms, on Wall Street trading floors, and in government offices around the globe. Pernick and Wilder shine the spotlight on the winners among technologies, companies, and regions that are likely to reap the greatest benefits from clean tech - and they show you why the time to act is now.

Endorsed by Guy Kawasaki, John Doerr, Bob Greifeld, Nancy Floyd, William K. Reilly, and many others, this is an important and valuable resource on the trends and opportunities for going green.

One Minute with Ron Pernick:

29 Min :

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Aspiring to be "The McKinsey & Co. of Creativity."

An Interview with Eduardo Braniff, CEO/Creative Director, Imagination USA

Eduardo Braniff

I had the pleasure of meeting Eduardo at the Future Marketing Summit earlier this year, and finally our schedules allowed for this Cool Careers podcast. (Please read more for additional show notes and links). One of the most exciting concepts at the event were a series of presentations made by VCU Adcenter students - introducing several of the panel sessions. One of the take-aways from the student's presentations: Disruptive advertising is dead. Period. According to Eduardo, "disruptive advertising should be dead."

Eduardo participated in a panel discussion on Design at the Future Marketing Summit, moderated by Calle Sjonell, Group Creative Director, Fallon - Other panelists: Daljit Singh, Executive Creative Director and founding partner of Digit; Victor Newman, founder, Freestyle Creative, and Nicholas Utton, CMO of E-Trade. The theme of this year's Summit was Integration, which has "long been seen as the holy grail of marketing communication but has rarely lived up to its own ambitions."

This A-List of creatives assessed the "opportunities, the issues, and the methods for agencies and client marketing teams to further engage with design and ensure its role as an integral part of all marketing communications strategies." The Imagination Group, pioneers of the "Brand Experience" has leveraged design to create one-of-a-kind high tech, high touch, highly immersive spaces. Example: The 10,000 square-foot Samsung Experience showroom in Manhattan, with 300 products, including next-generation gear like computers controlled by hand gestures, which can give you the feeling you've stepped into a real Second Life 3D environment. And guess what? This showroom is just for show. There are no check-out lanes because you can't buy anything. How cool is that?

2 Minutes with Eduardo:

27 Min :

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A Cool Careers Podcast with Rick Klau

Rick is VP of Publisher Services at Feedburner - His Blog, "Tins" got Rick his job.

Rick Klau

Here's a segment from Rick Klau's resume: "Recruited by co-founder of the world's largest feed management provider to run publisher recruitment following the company's B round of funding. Built strategy to recruit commercial publishers into FeedBurner's network. Personally negotiated contracts with Dow Jones, Ziff Davis, IDG, TheStreet.com, Wired News, Gawker Media, American Express, Newsweek, Time Warner, Geffen Records, Christian Science Monitor, Tribune Interactive, OSTG and many others." Of course, the operative word in the above paragraph is "recruited."

Rick is another real-world example of Peter Weddle's principle: "It's no longer who you know, it's who knows you." And blogging is the best way I know of to create, develop, and manage your personal brand - your reputation - so employers seek you out. How cool is that?

This interview was recorded at Search Engine Strategies New York (SES NYC) last month. Yes - I'm still in catch-up mode - bringing you interviews with the savvy careerists I met this year at SES NYC. Be sure to read more for links and other good stuff you can't put in an XML feed.

2 minute preview:

19 Min:

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