Tracking the Elusive Consumer

Understanding why consumers choose one product or service over another -- the goal of every marketer can be difficult. But Booz & Company is using a newly refined analytical tool, called consumer choice modeling, to shed light on consumer behavior. By examining the trade-offs that different groups of people make among various products, features, and prices, consumer choice modeling can help companies make better predictions and improve market share.

Read the full Resilience Report:

Resilience Report is a monthly update on business complexity and strategy-based transformation. An exclusive service for readers of strategy+business, it offers original research, case studies, and other intellectual capital from s+b and Booz & Company.

Beyond Borders: The Booz & Company Global Innovation 1000
with Barry Jaruzelski and Kevin Dehoff
Click Here to register for the free webinar

This online event takes place on:
Tuesday, December 2, 2008
10:00 am Eastern Standard Time

The Global Innovation 1000, Booz & Company’s award-winning annual study of corporate R&D spending, is the most comprehensive assessment of the influence of R&D on corporate performance. Booz & Company experts will discuss this year’s findings. Distinguishing this study from those of previous years, they will identify flows of innovation spending across national borders and characteristics of innovation networks that correlate with higher performance.

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The hottest thinking on climate change

The Financial Times is launching a competition to find the world’s most creative ideas for tackling the threat of climate change. The winner in the vote will receive a $75,000 prize.

"At a time of global financial crisis and economic downturn, the temptation to focus on the most urgent short-term problems is strong. The FT Climate Change Challenge, backed by Hewlett-Packard, the information technology company, and Forum for the Future, the sustainable development group, aims to highlight businesses and other organizations with ground-breaking approaches to what is arguably the greatest long-term danger we face."

"The objective of the competition is to harness the collective brainpower of FT readers to identify ideas that have the potential to be scaled up to a significant size, both to build a successful business and to have a material impact on greenhouse gas emissions. Over the next 11 weeks, FT readers will be invited to submit suggestions of companies with imaginative ideas for addressing the threat of climate change. From those suggestions, a short-list of five will be chosen by a judging panel including Sir Terry Leahy, chief executive of Tesco, Sir Richard Branson, Eileen Claussen, president of the Pew Center on Global Climate Change, Rajendra Pachauri, chairman of the Intergovernmental Panel on Climate Change, and Mark Hurd, chairman and chief executive of HP.

The short-listed ideas will then be presented in the FT newspaper and online in March 2009, and readers will have a chance to vote for their favorite. The winner in the vote will receive a $75,000 prize, sponsored by HP, to help develop their product and bring it to market."

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New President Expected At ZoomInfo

Bryan Burdick

Sources told ERE that "Sam Zales, president and CEO of BuyerZone, a B2B supplier network and business lead generator, is reportedly about to be named president of ZoomInfo. He will replace Bryan Burdick, whose new role is unclear. The move has not been announced and neither Zales nor Burdick returned calls."

"Burdick has been president at the company since April 2006, joining from Monster Worldwide where he was chief marketing officer - TMP. Zales has been with BuyerZone since 1999. He became president and CEO in July 2000. In 2006 BuyerZone was acquired by Reed Business Information.A C-level shakeup is underway at Zoom Information (profile; site), the parent of ZoomInfo, that appears linked to financial challenges at the business information search engine frequented by recruiters and marketers."

Peter Clayton interviewed Bryan Burdick in December, 2006. Here's the link

Here's the full article on ERE.net

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Technorati Tags: Bryan Burdick, ZoomInfo, John Zappe, ERE.net, Sam Zales, Total Picture Radio, Peter Clayton,

Would You Like a Job in the Obama Administration?

Mr. President

"On Wednesday, the U.S. government announced which positions will become available and where they'll be located, in a print publication called the Plum Book. You can find a free online version at gpoaccess.gov. The positions are projected to be filled throughout the first year of the new administration, and will range from jobs such as director of accounting services for the Department of Defense to deputy manager of cleanup for the Department of Energy."

You can fill out a general application online now at change.gov, a site that offers news and events about the set-up of the Obama administration. You'll receive instructions via email at a later date on how to provide details about specific jobs that interest you.

You can read the full article here.

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