TotalPicture Radio - The Voice of Career Leadership | Bruce Clay

A Podcast with SEO Industry Leader and Visionary, Bruce Clay

"There are about 100,000 unfilled jobs in the industry." - Bruce Clay

Bruce Clay

Bruce Clay is a professional search engine optimization consultant. This is The Man. In fact, according to Danny Sullivan, Bruce coined the phrase SEO - Search Engine Optimization. Founded in 1996, Bruce Clay, Inc. is a leading provider of search engine marketing services with emphasis on search engine optimization. Through an integrated combination of services, including search engine optimization and consulting, pay per click management, optimization training, and subscription services to proprietary tools and technologies, Bruce Clay, Inc. provides high quality services that help clients achieve their search engine marketing goals.

22 Min:

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Minority Rules: Turn Your Ethnicity Into a Competitive Edge

Kenneth Arroyo Roldan

An in-depth podcast with author Kenneth Arroyo Roldan, CEO of Wesley, Brown & Bartle, a New York City-based search firm that specializes in diversity and military recruiting assignments, and former attorney with the office of the New York State Attorney General.

In his new book, Minority Rules: Turn Your Ethnicity Into a Competitive Edge (Published by Collins), Ken gives real-world advice for accelerating your career. His book is focused on women and people of color trying to navigate the Fortune 500, but his advice can be put to use by anyone trying to move up the corporate ladder. As most women and minorities know all to well, an MBA alone is not a ticket to success.

21 Min:

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Top of Mind: The First Issue, Growing the Business

"Companies are learning how to produce more for less. If you're not in that game, you're going to feel like a victim. That's what Toyota does every day."

James A. Champy

James A. Champy is recognized throughout the world for his work on leadership and management issues and on organizational change and business reengineering. He is chairman of Perot Systems Corporationâ€™s consulting practice and also head of strategy for the company. Champy is responsible for providing direction and guidance to the companyâ€™s team of business and management consultants. In our Big Picture edition of Total Picture Radio, Jim and I discuss emerging business models, such as Zip Car, and what's keeping Perot Consuting's senior-level clients up at night.

Mr. Champy is a leading authority worldwide on the management issues surrounding business reengineering, organizational change, and corporate renewal. He consults extensively with senior-level executives of multinational companies seeking to improve business performance. His approach centers on helping leaders achieve business results through four distinct, yet overlapping areas: business strategy, management and operations, organizational development and change, and information technology.

His first book, Reengineering The Corporation: A Manifesto for Business Revolution, sold more than 2,500,000 copies and spent more than a year on The New York Times bestseller list.

20 Min:

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