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A Marketing Plan for Life |
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Tuesday, 31 May 2005 |
Twelve Essential Business Principles to Create Meaning, Happiness and True Success
 Robert Michael Fried
In this fabulous book, Robert Fried strikes a refreshing balance between making money and making meaning. Fried has spent most of his career directing or repositioning the marketing and sales strategies for blue chip companies such as Motorola, Quasar Electronics, and Marantz Stereo. In short, the book shows you how to turn your life into your most successful business venture yet. (continued)
Fried codified the 12-Point Marketing Plan process that offers companies of all sizes step-by-step brand marketing solutions. He later created a work/life seminar series called "A Marketing Plan for Life" utilizing the same marketing planning process. These seminars have been conducted around the world, including a presentation to guests at the world renowned Canyon Ranch Resort, and an international symposium of sales executives in Milan, Italy and Toronto, Canada.
He is the co-founder of the ThirdWind Company, which was created to encourage, motivate and inspire people to discover and take action on what really matters most to them.
Fried holds a Masters of Marketing/Communication from Boston University where he graduated at the top of his class. He has been a frequent guest lecturer on many major college campuses including UCLA's Anderson School of Business and USC's Marshall School of Business.
Joining Landed.fm Senior Producer interviewing Robert, is Thom Gonyeau, COO of The Mountain View Group. Thom had highly recommened the book, which he had read during a recent mini-sabatical.
Resources Robert Fried's Web site
A Marketing Plan for Life : 12 Essential Business Principles to Create Meaning, Happiness, and True Success
Mountain View Group
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