Today, Google is searching 8,168,684,336 web pages. Are you (or your company), so far down the list as to be irrelevant and invisible, or are you front page news?
Search engine optimization (or SEO as its commonly called), is for most people, Internet geek jargon - that is, if they've even heard of it at all. As the 'net has evolved to become the dominant tool for self-promotion, career management and talent recruiting, this somewhat arcane science has grown to become a critical component in online marketing. Business professionals looking for information on the Web use search engines more than any other tool. Understanding and applying SEO principles can help you become front page news - consistently ranking high in search engine results. Our special guest on Total Picture Radio is Joel Cheesman, an expert in SEO - especially as it pertains to the recruiting and HR communities, and founder and CEO of HRSEO, a boutique SEO and marketing firm specializing in solutions for human resources and online recruitment, e-recruiting professionals. Joel and is a well-known blogger of online recruitment topics, frequent speaker at HR and recruiting events, entrepreneur and agent of change in the world of Internet recruitment advertising and human resources.
About Joel Cheesman (Source: Joel's blog)
Joel began his career in the world of Internet job sites and e-marketing with industry pioneer E.span in 1997, which later became JobOptions. He was also employed by local niche board CareerBoard through 2005. As an employee and insider of online job sites since 1997, Joel founded HRSEO in response to growing opportunity to help employers learn what the big job sites already know: Search engines rule. Joel is an evangelist of search engine optimization and other emerging technologies and teacher of employers who want to outsmart their competition, drive targeted candidates to their openings, and greatly reduce recruitment budgets. He is special consultant to .jobs, the organization overseeing the sales, marketing and distribution of the dot-jobs domain.
Of Joel, recruitment industry guru John Sumser said, “Cheesman is applying [search engine marketing] ideas to our market. The tagline ‘You don't need Monster when you have Google’ says it all. While we're more inclined to think that every toolkit needs a full set of tools, we acknowledge the right of screwdriver manufacturers to claim that they have the only required tool. �That said, Cheesman's blog is a bit of fresh air. His company is a much needed addition. Nice job.�
Prior to working in the Internet recruiting space, Joel cut his teeth in the political arena working in Washington, D.C. and managing congressional races around the country.
About HRSEO
HRSEO is a boutique search engine optimization (SEO) and marketing firm specializing in solutions for human resources (HR) and online recruitment, e-recruiting professionals. We help employers leverage the power of Internet search engines like Google and Yahoo! to drive quality, targeted candidates to their online job postings via Internet recruitment advertising campaigns.
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