New Strategies to Take your Company, Products and Services to a Higher Level

The World Business Forum Special Report

C.K Prahalad

C.K. Prahalad is one of the most influential experts in corporate strategy. He is a Paul & Ruth McCracken Distinguished University Professor, University of Michigan & CEO of the Next Practice. His most recent book is titled The Fortune at the Bottom of the Pyramid.

Talking Points:

• The need for new approaches in a world of discontinuous changes
• Why the " Forgetting Curve " is as important as the " Learning Curve "
• The creation of Value through innovative experiences with customers
• How to use emerging markets as a source of innovation
• Strategy's new face:anticipating the needs of markets and customers
• The new nature of strategy: from focus on industry to focus on discovery and innovation
• Managing "today's businesses" efficiently and creatively positioning the company for "tomorrow's businesses"
• Strategy implementation:how to put complex ideas into practice

Professor Prahalad is the author of "The Multinational Vision" and the best seller "Competing for the future" —with Gary Hamel—,which has been translated into 20 languages and has been considered one of the best business books of the '90s. His most recent books are "The Future of Competition�, co- authored with Venkat Ramaswamy,and "The Fortune at the Bottom of the Pyramid".

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