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Starting from Scratch

Starting From Scratch - Lessons from an Apprentice - and 21 Entrepreneurs Who Have "Made It"

Wes Moss

Wes Moss is the author of Starting from Scratch - Secrets of 21 Ordinary People who made the Entrepreneurial Leap. You may remember Wes from the second season of NBC's The Apprentice with Donald Trump. A graduate in economics from the University of North Carolina at Chapel Hill, Moss built a substantial investment practice and went on to become a vice president at one of the world's largest investment firms after just five years.

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As a Certified Financial Planner, author Wes Moss has seen numerous successful business owners come through his door. Heâ€™s noticed how they often use their businesses as an investment vehicle to carry them through to their financial goals in addition to the more traditional routes. Chances are, most Americans will need to develop multiple streams of income in order to retire with the lifestyle they are currently accustomed to.

After appearing on The Apprentice with Donald Trump, Wes decided to study some of these successful entrepreneurs to find the common threads that helped them get started, which is often the most difficult part and how they continue to grow and prosper today. The top twenty-one stories are what appear in Starting from Scratch.

Starting from Scratch supplies answers to many of the tough questions that would-be entrepreneurs and new start-ups face:

Out of so many unique entrepreneurial ventures, which one will work for me?
As an entrepreneur, do I gamble everything or take it one step at a time?
Should I start my own business or take over an existing one?
What are the first steps I need to take when venturing into the marketplace?
What types of resources are required to get started and where can I get them?
What can I expect in the early days?
What steps will I need to take to leave a job and start a business?
What are my chances of succeeding?
What strategies are other successful business owners using to grow their business?