Monk-E-Business is Good Business. CareerBuilder.com is on a Roll
Richard Castellini
Joining us on Landed Radio is Richard Castellini, Vice President of Consumer Marketing at CareerBuilder.com. He leads the company's efforts in developing online and offline marketing strategies to continually drive quality job seeker traffic to the site, and conducts in-depth analysis of worker attitudes and job seeker behavior from a national, industry and local standpoint to determine the most effective ways to reach targeted audiences and deliver relevant candidates to employers. Start HERE.
CareerBuilder sets New Record in Traffic
(CareerBuilder Press Release)
CareerBuilder.com, the nation's largest online job site, reported it set a new record for comScore Media Metrix's Career Resources category with nearly 23 million unique visitors coming to its site in January. At the same time, the company secured a 35-consecutive month lead in posting jobs, according to Corzen. After experiencing a 75 percent annual increase in revenue in 2005, CareerBuilder.com is poised for another blockbuster year that already surpassed company milestones in job applications and brand awareness following the Super Bowl.
"Through aggressive sales and marketing strategies, smarter technology and our investment in delivering the best value to our customers, CareerBuilder.com reached new heights in key business performance metrics," said Matt Ferguson, CEO of CareerBuilder.com. "With over 16 million jobs posted last year, CareerBuilder.com generated $495 million in revenue and rounded up a 12 point gain in market share over two years. Our return to the Super Bowl not only drew exceptional results in visibility for the CareerBuilder.com brand, it provided our corporate customers with an avenue to reach an audience of over 91 million potential job seekers who watched the game."
From the time the Super Bowl ended to Monday evening, CareerBuilder.com attracted more than 2 million unique visitors to its site. At the same time, the company's TV ads, which were posted online, had over 130,000 unique visitors. CareerBuilder.com also led the Super Bowl advertisers in paid and organic search muscle on Google after the game, according to ADOTAS.
In addition, CareerBuilder.com's Monk-E-Mail viral campaign, which quickly gained popularity since its launch two weeks before the game, skyrocketed post-game. More than 2 million Monk-E-Mails have been viewed and sent to participants' friends, families and co-workers to date.
CareerBuilder.com's Super Bowl ads, featuring chimps working in an office, drew favor from consumers and critics alike with high praises from USA Today, Washington Post, Wall Street Journal, Chicago Tribune, Kellogg School of Management, MSN.com, Dallas Morning News, CNBC's Closing Bell, ESPN's Pardon the Interruption and many more. CareerBuilder.com drew more than 128 million audience impressions in the top 50 markets through TV coverage surrounding the Super Bowl, the fourth highest amongst advertisers, according to Multivision.
Looking forward, CareerBuilder.com will continue its advertising outreach, valued at over $200 million, with appearances at other high profile events such as the Winter Olympics and Academy Awards. In addition to TV flights, the company will incorporate local radio, print, stadium and airport advertising as well as conduct mobile tours.
CareerBuilder.com will also continue to invest in key co-brand deals each month to increase exposure on broad appeal and niche Web sites. In 2005, the company added over 300 new partnerships and now powers the online job search centers for more than 800 partners, including 170 newspapers, America Online and MSN.
CareerBuilder.com will also build on the new, patent pending, job matching technologies it launched in 2005 to provide even faster, more relevant results for employers and job seekers.
More than 1,900 people are selling CareerBuilder.com products and services today and are ready to break new records.
CBCampus.com will visit More than 140 Colleges
(CareerBuilder Press Release)
CBcampus.com, a new job site tailor-made for college students and alumni powered by CareerBuilder.com, is (on) the road. From February 18 to May 1, CBcampus.com is conducting a mobile tour, bringing expert career advice, cool giveaways and on-site access to thousands of jobs and internships to more than 140 campuses nationwide. On top of getting the tools they need to prepare for the real world, students and alumni can register to win a 10-day European vacation for two, take a digital picture with the famous chimps from CareerBuilder.com's Super Bowl ads and quite possibly meet a bona fide human pork chop.
The CBcampus.com college tour will visit approximately 15 colleges and universities per week, appearing at campus career fairs and major sporting events. Students and alumni can get a personalized demonstration on how to use the site, network with career coaches and employers, and pick up a free copy of the company's popular “Ready, Aim, Hired� CD, an easy-to-follow guide to resume writing, interviewing and other important job hunting must-knows.
Students can also stop by for a quick snapshot that will be placed in a digital scene from CareerBuilder.com’s Super Bowl ads and share them online with friends and family. In March and April, they may even get a chance to meet a human pork chop, sausage link or grown man dressed as a baby as the company's wacky street team characters make their way to different campuses to spread the word on finding a better job.
"The hiring landscape is looking positive for the class of 2006," said Rosemary Haefner, Vice President of Human Resources at CareerBuilder.com. "Fifty-four percent of hiring managers say they plan to increase their headcounts in 2006, and one-in-three expect recent college graduates to comprise at least 25 percent of their new hires this year. However, college students' busy schedules can make finding time to look for a job or get career information a real challenge. By bringing job search information directly to campus, we can help students get a competitive edge on their job or internship searches in a fun, convenient way."
More and more campus career centers are coming to rely on CBcampus.com as a critical resource for job hunting tools and support. A special Career Center section on CBcampus.com features insights from leading career coaches and the latest surveys on who's hiring and what employers are looking for in college candidates. In addition, career center staff can keep on top of career events in their area and tap into new job opportunities in real time.
Richard Castellini
Before his current role as Vice President of Consumer Marketing, Richard served as Vice President of Strategic Initiatives, where he helped to expand the company's network of partners by successfully bringing CareerBuilder.com's recruitment resources to key national and vertical Web sites.
Castellini came to CareerBuilder.com from DigitalWork.com, where he specialized in technology development. He also has experience in the field of Human Resources, having served as a lead project manager for Hewitt Associates, a global benefits consulting firm. He has an MBA from Northwestern University's Kellogg School of Management.
About CBcampus.com
CBcampus.com is the hottest place for college students and alumni to find cool jobs. Job seekers can quickly target opportunities for their major and experience level from the nation's top employers. They can also post resumes, get the latest news on companies and industries, sign up for automatic job alerts, view local career fairs and tap into advice on everything from writing resumes to on-the-job success. For more information, visit CBcampus.com.
About CareerBuilder.com
CareerBuilder.com is the nation's largest online job site with more than 20 million unique visitors and over 1 million jobs. Owned by Gannett Co., Inc. (NYSE: GCI), Tribune Company (NYSE: TRB), and Knight Ridder, Inc. (NYSE: KRI), the company offers a vast online and print network to job seekers connect with employers. CareerBuilder.com powers the career centers for more than 800 partners that reach national, local, industry and niche audiences. These include more than 170 newspapers and leading portals such as America Online and MSN. The nation's top employers take advantage of CareerBuilder.com's easy job postings, 15 million-plus resumes, Diversity Channel and more. Millions of job seekers visit the site every month to search for opportunities by industry, location, company and job type, sign up for automatic e-mail job alerts, and get advice on job hunting and career management.
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