Promoting your personal brand online | TotalPicture Radio - The Voice of Career Leadership Development

Promoting your personal brand online

Wednesday, 01 March 2006

Promoting Your Personal Brand Online.

David McInnis

David McInnis, the Founder and CEO of PRWeb tells you how.

If you don't think search is applicable to you and your career, think again. Your new best friend and the best PR agent you'll ever have is RSS. (That stands for real simple syndication, folks). RSS has been the secret weapon of techies for several years. In about five minutes, you can set-up a personal clipping service - the kind corporations used to spend millions of dollars on - that will tirelessly crawl the web looking for the keywords you've identified in your personal search alert. When it finds the keywords you've identified, you'll receive an alert in your email inbox, with a direct link to the article your agent identified. RSS can also increase your visibility on the web overnight.

For you skeptics, we report the facts here, not hype. Overnight is not an exaggeration. Joining Peter Clayton on TPR is David McInnis the founder CEO and innovator of PR Web. He shares tips and techniques that will help you to vault to the top of a Google search query. He knows of what he preaches. Google David McInnis... Bingo. If you're looking to control your professional profile online - and you should be - spend 20 minutes with David.

Listen:

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So what should you set-up as search alert? Your name. Your bosses name. The names of C level and board members of your corporation. The name of your largest competitor. Names of companies you're interested in possibly joining. Keywords related to your profession or industry. Those who are leaders in your industry. And the list goes on and on. To set-up Search Alerts within Google, you need a free account.

About PR Web
PR Web has offered free online press release distribution services since August 1997. Since then PR Web has gradually made the transition to a fully integrated press release newswire service. We are the largest Newswire catering to small and medium sized companies and organizations and one of the largest online press release newswires.

Our editors review thousands of press releases each week for distribution through the PR Web Newswire services. The following information describes our philosophy and objectives in creating this service.

About David McInnis
David is the original innovator of direct to customer news release distribution, search engine visibility of press releases and developer of PRWeb's Online Visibility Engine. A graduate of Texas State University with a B.A. in International Business, he worked for many years as a marketing and database consultant for the telecommunication and direct marketing industries. He served as the IT Manager for Americall Corporation and CTO for several start-ups throughout the 1990's. Mr. McInnis developed the PRWeb platform in 1997 and watched it mature into one of the largest press release newswires on the net. While PRWeb offers services common in major newswires, PRWeb is the first and only newswire service focusing on direct to consumer distribution.

He remains committed to assisting business owners, authors, marketers and others publicize and promote their news to high-value online properties and major search engines through his innovative use of technology.

In 2005, Mr. McInnis joined the efforts of Unitus, a micro finance accelerator. He believes that microfinance is one of the few programs that provides sustainable solution to the world's poverty woes and is fully committed to helping the microfinance industry help provide a way out of poverty through microfinance.

Resources:
PRWeb.com
Search Engine Strategies 2006