What You Should Know About Search Engine Optimization- and What You Should Ask an SEO Agency
Warren Cowan
Warren Cowan is Founder and CEO of Greenlight and has worked exclusively in the search industry for over six years. During this time, he has developed in-depth search knowledge and a unique perspective on the growth and movement of the industry both in the UK and internationally. Greenlight recently opened an U.S. office in New York City. In our exclusive Landed Radio interview, we discuss Google’s blackliisting BMW in Europe, and issues around Organic and Paid search strategies.
Warren Cowan
Source: Greenlight
Prior to founding Greenlight, Warren developed search engine applications for Origin Consulting, and held business development, account director and management posts at various search engine marketing companies, including paid search provider Espotting Media.
Highly skilled in both paid and natural search, Warren's client experience includes the creation and direction of SEO projects for companies as varied as Microsoft, P&O Ferries, Lycos and Hotels.com.
Warren is a regular attendee and speaker at industry conferences and events such as E-consultancy's SEO & SEM roundtables. In addition, Warren sits on various expert panels at Danny Sullivan's Search Engine Strategies Conference, held annually in the UK, Europe and the US.
Greenlight background information:
Source: Greenlight
Greenlight is a leading search engine marketing (SEM) consultancy with a proven track record of delivering innovative, targeted and accountable SEM campaigns.
Using both natural search and pay per click techniques, Greenlight specializes in improving client positioning and website visibility in the top search engines, as well as driving traffic to its clients’ websites.
The company also has an international reach with multilingual capability and an enviable client portfolio in both the public and private sectors. Its expanding client base includes world and market-leading companies and ambitious SMEs such as Monarch Airlines, easyGroup, Thomson Business Pro, CNET, Autobytel, Nationwide International, BOL, and Hotels.com.
Greenlight is the first UK SEM consultancy to launch a specialist training division, Catalyst, to educate businesses in SEM tools and techniques. Set up in response to overwhelming customer demand, Catalyst's training programs will enable marketers and businesses of all sizes to learn about the benefits of search, and will be held both in the UK and New York City.
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