An exclusive interview with Kimathi Marangu, EVP Business Development and co-founder, Mall Networks.
Kimathi Marangu began his career as an investment banker at Morgan Stanley and J.P. Morgan in New York and Australia. A wildlife conservationist, Kimathi spent a year serving as Special Assistant to Dr. Richard Leakey at the Kenya Wildlife Service. He is a recognized expert in affiliate marketing and ecommerce. Prior to Mall Networks, Kimathi ran a consulting business whose clients included Apple Computer’s online store, where he ran the affiliate program and helped grow it to become one of the largest in the industry. He also designed, negotiated and implemented search and comparison shopping partnerships with Google, Yahoo! Shopping, BizRate/Shopzilla, Overture, Shopping.com, and PriceGrabber.
Before this, Kimathi was GM eCommerce at Schoolpop, a school fundraising company that connects schools and top-flight merchants in a win-win loyalty program. During Kimathi’s tenure, he developed and deployed the business model that delivered over $250 million in trackable multi-channel sales to merchants, and as a result raised millions to support public and private schools in every state. Prior to Schoolpop Kimathi was Director of Business Development at ShoppingList.com an online resource for local sales which is now part of ShopLocal, owned by Tribune, Knight-Ridder and Gannett.
Kimathi received his A.B. in Economics from Vassar College and his M.BA. from Stanford Graduate School of Business, where he is incoming President of the Stanford Business School Alumni Association.
Mall Networks builds and manages online malls tailor-made for premier partners such as professional sports teams, credit cards and banks, rewards programs, and membership organizations. With over 250 of the most trusted online retailers, the company enables these organizations to enhance their blue-chip loyalty programs with an easy-to-navigate online mall through which members earn points with every purchase. National non-profits and charities also benefit from our online fundraising mall that we integrate into their existing websites without distracting from their central mission.
Founded in 2005 by a team of award-winning online marketing veterans, Mall Networks is a privately held company whose investors include IDG Ventures Boston. The company is headquartered in Lexington, Massachusetts with offices in Silicon Valley.
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