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True to Yourself

Sunday, 16 July 2006

True to Yourself: Profit with Purpose

Mark Albion

Mark Albion is a social entrepreneur who has co-founded seven organizations, including Net Impact, an international network of MBA students and professionals committed to using the power of business to create a better world. He wrote the New York Times Business Bestseller, Making a Life, Making a Living, based on his 12 year old monthly Making a Life e-newsletter, which is read in 87 countries. Formerly, Albion was a student and professor at Harvard University and its Business School for 18 years. He has been profiled on 60 Minutes, and dubbed "the savior of b-school souls" by BusinessWeek for his efforts to nourish our next generation of business leaders.

True to Yourself (2006 BK Books) is a practical guide to leading a small business when you measure success more broadly than with a single financial bottom line. It provides tools you can use to combine profit with purpose, margin with mission, value with values.

34 Min:

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Synopsis
How do you build the kind of company you've always wanted to work in--one that serves people and the planet while being financially successful, too? What do you do when you believe that business should serve the common good, but everyday business pressures--meeting payroll, battling competition, keeping customers and investors happy--are at a fever pitch? Leading a small business when you measure success more broadly than with a single financial bottom line is no easy task. True to Yourself is a practical guide to doing just that. It provides tools you can use to combine profit with purpose, margin with mission, value with values.

Drawing on insightful interviews with seventy-five forward-thinking leaders and his own extensive experiences as an entrepreneurial leader, Mark details five critical leadership practices:
* Turn your values into value
* Walk toward the talk
* Communicate with care
* Facilitate personal growth
* Collaborate for greater impact

True to Yourself shows how successful businesspeople have put these practices into action, and it provides hands-on exercises to help you integrate them into your own business. This trusted guide will help you avoid mistakes while making your job easier, your company more successful, and your life more fulfilling.

Resources:
Making a Life
Net Impact
Social Venture Network