Boom, Boom, Boom! Eons Launches! Driving Innovation through a 50 Plus Lens. We Can Finally Talk!

Meet Linda Natansohn, Senior Vice President, Strategic Development, Eons

Linda Natansohn

Eons launched on July 31st, on the front lawn of their historic corporate headquarters (The Muster House), in the Charlestown Navy Yard, Boston, Mass. July 31st was a beautiful summer day (and night) - perfect weather for the launch party - that included Emmy award winning actress Jane Seymour, and Academy award winning actor, Richard Dryfus - five high-profile Corporate Founding Sponsors, and many interesting guests. The very next day, August 1st, I returned to the Muster House to record the interview with Linda. It was close to 100 degrees with humidity to match. We would all be dead if the launch party had been one day later.

The Eons.com Web site debuts with ten products, four developed around the key pillars of this generation's lives - Body, Money, Love and Fun - and four unique, database-driven products that improve with member feedback and engagement, including cRANKy a custom, age-relevant search engine; Eons Goals, where people create and tackle their list of life dreams; Obits, the largest national free obituary center; and LifeMap, a collaborative online tool to visually map and share life stories. Also included is the Longevity Calculator - where you can learn your projected lifespan and tips to live longer - plus a suite of social networking tools, from member rating and rankings to blogs and groups that connect people with similar interests. Registration at Eons.com is free.

The Five Corporate Founding Sponsors; Harrah's, Humana, Hyatt, Liberty Mutual and Verizon Wireless.

Biography: Linda G. Natansohn, Senior Vice President, Strategic Development
Source: Eons.com

Linda Natansohn brings more than 15 years of marketing, business and product development and corporate strategy to her role as SVP, Strategic Development. Responsible for driving initiatives that enhance Eons’ growth and value including marketing, Natansohn brings a familiar set of experiences in growing a world-class brand and business having worked in a similar capacity for CEO, Jeff Taylor, at Monster (NASDAQ:MNST) from 1996-2001.

Throughout her tenure, Natansohn served as senior vice president, leading partner and channel development, new product innovation and acquisitions, including identifying Monster’s most accretive merger opportunity. Additionally, Natansohn managed the re-branding of The Monster Board to Monster.com, including the Monster’s first and award-winning Super Bowl advertisement, “When I Grow Up,” featuring children expressing tongue-in-cheek career aspirations.

Prior to Monster, Natansohn created brand and communications campaigns for national consumer products companies as an account manager at nationally acclaimed, Cone, Inc. Her entrepreneurial spirit for innovative services also resulted in the co-founding of her own company focused on power management for mobile devices as well as consulting on strategic alliances for a fast-growing, venture-backed private jet membership company.

Natansohn holds an undergraduate degree from Bucknell University and a Master’s in Business Administration from Boston University. In her spare time, Natansohn enjoys time with her family, athletic endeavors, fine wine (it is good for you, after all) and travel.

About Eons
Founded by Jeff Taylor, the visionary behind Monster.com, Eons is a media company inspiring a generation of boomers and seniors to live the biggest life possible. Eons has attracted a team of renowned advisors and industry-leading partners and is backed by venture capital financing from General Catalyst Partners and Sequoia Capital. The company is headquartered in Charlestown Navy Yard, Boston, Mass.

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